me&u
me&u is a hospitality software for ordering, payments, CRM and loyalty.
Analyst Perspective
me&u is an Australian hospitality software company providing a web-based platform for venue ordering, payments, CRM and loyalty. Its products are designed for restaurants, bars, cafés, food halls and multi-site hospitality groups, enabling guests to scan a QR code, browse menus, order and pay, while operators manage transactions, service workflows, retention and promotions from one system. The company generates revenue primarily from B2B software sold to hospitality operators, with monetisation likely combining subscription fees, premium modules and payment- or order-related fees. Its value proposition centres on linking transaction flows with customer retention tooling, supported by POS and partner integrations. The November 2023 merger with Mr Yum indicates a strategy to build a broader hospitality operating and marketing platform.
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Key insights about me&u
Category Differentiation
me&u is a hospitality operations and marketing software platform, not a consumer dining app or a pure payment processor. It is also distinct from general restaurant POS vendors because it focuses on web-based ordering, pay-at-table workflows, CRM and loyalty in one platform.
me&u: About
me&u sells cloud software to hospitality businesses. Its platform combines operational workflows such as QR ordering and mobile payment with marketing and retention capabilities such as CRM, loyalty and promotions. The business creates value by helping venues increase throughput, improve guest convenience, raise average order value and drive repeat visits, while embedding itself into venue operations through POS and partner integrations.
How me&u Works & Monetises
Business model analysis and core revenue streams
The company uses a B2B SaaS monetisation model. Revenue is primarily derived from software subscriptions for access to ordering, payment and marketing modules, with likely additional revenue from premium products such as loyalty and CRM, enterprise integration work, and transaction-linked fees tied to payment processing or ordering volume.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
me&u: Frequently Asked Questions
What is me&u?
me&u is a hospitality software platform for QR ordering, payments, CRM and loyalty used by venues such as restaurants, bars and cafés.
Who uses me&u?
Its paying users are hospitality operators, venue groups, marketing teams and CRM managers that need ordering, guest engagement and retention tools.
How does me&u make money?
It primarily earns revenue from B2B software subscriptions, with likely additional income from premium modules, integrations and transaction-linked payment or ordering fees.
Company Facts
- Founded
- 2018
- Headquarters
- Suite 2, 91 Campbell St. Surry Hills, New South Wales 2010
- Core Segment
- B2B SaaS Provider
- Company Size
- 50–200
- Official Link
- meandu.com