me&u
Hospitality software for ordering, payments, CRM and loyalty.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Meandu Australia Pty Limited
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Suite 2, 91 Campbell St. Surry Hills, New South Wales 2010
- Company size
- 50–200
- Market role
- B2B SaaS Provider
- Official website
- meandu.com
What me&u does
me&u sells cloud software to hospitality businesses. Its platform combines operational workflows such as QR ordering and mobile payment with marketing and retention capabilities such as CRM, loyalty and promotions. The business creates value by helping venues increase throughput, improve guest convenience, raise average order value and drive repeat visits, while embedding itself into venue operations through POS and partner integrations.
Category differentiation
me&u is a hospitality operations and marketing software platform, not a consumer dining app or a pure payment processor. It is also distinct from general restaurant POS vendors because it focuses on web-based ordering, pay-at-table workflows, CRM and loyalty in one platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
me&u is an Australian hospitality software company providing a web-based platform for venue ordering, payments, CRM and loyalty. Its products are designed for restaurants, bars, cafés, food halls and multi-site hospitality groups, enabling guests to scan a QR code, browse menus, order and pay, while operators manage transactions, service workflows, retention and promotions from one system. The company generates revenue primarily from B2B software sold to hospitality operators, with monetisation likely combining subscription fees, premium modules and payment- or order-related fees. Its value proposition centres on linking transaction flows with customer retention tooling, supported by POS and partner integrations. The November 2023 merger with Mr Yum indicates a strategy to build a broader hospitality operating and marketing platform.
Business model & monetisation
The company uses a B2B SaaS monetisation model. Revenue is primarily derived from software subscriptions for access to ordering, payment and marketing modules, with likely additional revenue from premium products such as loyalty and CRM, enterprise integration work, and transaction-linked fees tied to payment processing or ordering volume.
- Venue software subscriptions
- SaaS / module access fees
- Payments and order-linked fees
- Percentage take-rate / transaction-linked monetisation
- CRM and loyalty add-on modules
- Premium software upsell
- Enterprise integrations and implementation
- Service or configuration fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about me&u
What is me&u?
me&u is a hospitality software platform for QR ordering, payments, CRM and loyalty used by venues such as restaurants, bars and cafés.
Who uses me&u?
Its paying users are hospitality operators, venue groups, marketing teams and CRM managers that need ordering, guest engagement and retention tools.
How does me&u make money?
It primarily earns revenue from B2B software subscriptions, with likely additional income from premium modules, integrations and transaction-linked payment or ordering fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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