Grubhub
US food delivery marketplace with restaurant, ads and business services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Grubhub Inc.
- Entity type
- COMPANY
- Founded
- 2004
- Headquarters
- United States
- Market role
- B2C Consumer App / Platform
- Official website
- grubhub.com
What Grubhub does
Grubhub runs a multi-sided marketplace business. It aggregates consumer demand for food ordering, restaurant supply and driver capacity, then facilitates transactions across ordering, payment and fulfilment. Restaurants use the platform to acquire orders, outsource delivery and buy promotional visibility; consumers use it for discovery, ordering and delivery; enterprises use it for managed meal ordering. The marketplace creates value through network effects: more restaurants improve consumer choice, more consumers attract merchants, and greater order density improves delivery efficiency and advertising inventory.
Category differentiation
Grubhub is a food-ordering and delivery marketplace, not a pure restaurant chain, payment processor or standalone logistics carrier. Its ad product is an embedded marketplace media product, not an open-web DSP or general ad network.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Grubhub Inc. is a US online food-ordering and delivery marketplace owned by Wonder Group, Inc. It operates a multi-sided platform connecting diners, restaurants, business accounts and delivery drivers through consumer, merchant and corporate ordering products. The core business is transaction facilitation: restaurant discovery, ordering, payment and delivery coordination. It also operates an embedded advertising product, Grubhub Ads, that sells sponsored placement to restaurants and brands inside the marketplace. The company generates revenue from restaurant commissions, consumer delivery and service fees, payment and processing fees, subscription revenue from Grubhub+, and advertising spend tied to sponsored placements. Its direct customers are consumers placing orders, restaurants buying demand generation and logistics access, and enterprises using employee meal ordering and billing tools. Under Wonder ownership, Grubhub remains an active operating marketplace rather than a discontinued asset.
Company news briefing
Briefing updated:
Following its $300 million acquisition by Wonder, Grubhub has formalised an AppsFlyer integration for ChatGPT ads to enable in-app measurement across its conversational AI pilot. The company is scaling autonomous delivery via deals with Serve Robotics and distributing a $23.8 million FTC settlement regarding historical driver earnings and restaurant listings. Furthermore, Grubhub maintains its integration within Amazon's Prime for Young Adults program, continuing its reach into the student demographic.
Business model & monetisation
Grubhub monetises through percentage-based restaurant commissions on orders, consumer delivery and service fees, processing and marketing fees, subscription revenue from Grubhub+, and advertising spend from sponsored listings and native placements within the marketplace. The commercial model combines take-rate economics on food transactions with ancillary high-margin monetisation from ads and membership.
- Restaurant commissions on marketplace orders
- Percentage Take-Rate
- Consumer delivery, service and processing fees
- Service Fee
- Sponsored listings and marketplace advertising
- Pay-per-Use
- Grubhub+ membership
- Software Subscription
- Business account ordering and billing flows
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
FTC distributes $23.8M Grubhub settlement
Regulation · Recorded impact score: 2/5
The U.S. Federal Trade Commission is distributing $23.8 million to 640,038 Grubhub drivers and customers after alleging the delivery company made misleading claims about driver earnings, restricted customers’ access to accounts and funds, and listed restaurants without consent. Payouts will be delivered mostly by mailed checks, with some recipients receiving funds via PayPal. The settlement requires Grubhub to revise its practices — including more accurate advertising of potential driver earnings, processes to challenge account restrictions, and obtaining restaurant consent before listing. The action follows a December 2024 lawsuit by the FTC and the Illinois Attorney General and comes shortly after a roughly $25 million settlement affecting about 60,000 California drivers received final approval.
- The FTC is distributing $23.8 million to 640,038 Grubhub drivers and customers.
- The payouts follow a lawsuit the FTC and Illinois Attorney General filed against Grubhub in December 2024 alleging deceptive practices.
OpenAI launches product carousels in ChatGPT ads
Conversational Ads / Shoppable Commerce · Recorded impact score: 4/5
OpenAI has added a product-carousel ad format to ChatGPT that displays multiple products in a single placement at the bottom of user conversations, built from retailers' product feeds. While carousels currently surface items from a single retailer, the system supports showing multiple retailers side-by-side. OpenAI's ad platform automatically determines whether to serve a single-product ad or a carousel. Separately, an AppsFlyer integration lets roughly 40 brands (including Grubhub) attribute app installs, in-app purchases, and subscriptions to ChatGPT ads, though it does not measure incrementality. The rollout follows automation that enables retailers to bulk-create product-feed campaigns and includes guidance ahead of Q4 holiday spending. Together these moves create basic infrastructure for performance advertising on ChatGPT, even as advertiser control, measurement depth and scale remain open; reported ad-revenue targets include $2.5 billion for 2026 and $100+ billion by 2030.
- OpenAI launched a product-carousel ad format in ChatGPT that appears at the bottom of conversations and expands from single-product ads.
- Carousels and single-product ads are generated from retailers' product feeds; carousels currently show items from one retailer but the system can support multiple retailers side-by-side.
AppsFlyer Enables In-App Measurement for ChatGPT Ads
Measurement & Analytics · Recorded impact score: 4/5
AppsFlyer has integrated with ChatGPT Ads (OpenAI) to enable in-app measurement for advertisers, giving visibility into installs, in-app purchases and subscriptions directly within the AppsFlyer platform. More than 40 brands across ecommerce, food delivery and ride-sharing — including GrubHub — have been testing the integration for the past four weeks. GrubHub has participated in the ChatGPT ads pilot since February but previously lacked full visibility on conversions and attribution, according to Brian Ryu, VP of growth, paid media. The companies shared the integration news with Adweek, positioning it as a way to bring Mobile Measurement Partner (MMP)-style attribution and analytics to ChatGPT ad campaigns.
- AppsFlyer announced an integration with ChatGPT Ads to enable in-app measurement within the AppsFlyer platform.
- OpenAI is integrating ChatGPT Ads with AppsFlyer to provide visibility into installs, in-app purchases, and subscriptions.
Amazon Offers Six Months of Prime Free for Students
Retailer & Marketplace · Recorded impact score: 1/5
Amazon is offering eligible students and young adults ages 18 to 24 a six-month free trial of Prime through its Prime for Young Adults program. The trial includes free delivery on millions of items, access to Prime Video, Amazon Music Prime, Kindle Unlimited, Grubhub+ and other member benefits. After the trial, eligible members can continue at a discounted rate of $7.49 per month or choose an annual option at $69 per year. Students can remain on the discounted plan for up to four years if they remain eligible. The article explaining the offer was published by Cord Cutters News on July 24, 2026.
- Amazon offers eligible students and young adults ages 18 to 24 a six-month free Prime trial through its Prime for Young Adults program.
- After the six-month free trial, eligible students and young adults can continue membership for $7.49 per month or $69 per year.
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Questions about Grubhub
What is Grubhub?
Grubhub is a US food-ordering and delivery marketplace that connects diners, restaurants, business accounts and delivery drivers through web and mobile products.
Who uses Grubhub?
Consumers use it to order meals, restaurants use it to win orders and buy promotion, and companies use Grubhub for Business to manage employee meal programmes.
How does Grubhub make money?
Grubhub earns restaurant commissions, consumer delivery and service fees, processing and marketing fees, subscription revenue from Grubhub+, and advertising spend from sponsored placements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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