Glovo
Multi-category delivery marketplace with embedded retail media monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- GlovoApp23, S.A.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Spain
- Company size
- 1,001–5,000
- Market role
- Retailer & Marketplace
- Official website
- glovoapp.com
What Glovo does
Glovo operates a multi-sided hyperlocal marketplace. It creates value by aggregating local merchant supply, consumer demand and courier capacity into one app, then using dispatch, tracking and routing tools to facilitate same-city fulfilment. Revenue is generated from each order flowing through the platform and increasingly from advertising sold within the buying journey. This gives Glovo both commerce transaction income and media monetisation tied to high-intent in-app demand.
Category differentiation
Glovo is not a pure software vendor or adtech-only platform; it is primarily a hyperlocal delivery marketplace with integrated logistics and a retail media layer. It should also be distinguished from generic courier firms because it operates a consumer marketplace and merchant demand platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Glovo is a Spain-founded multi-category delivery marketplace operating through a mobile and web platform that connects consumers with restaurants, grocers, pharmacies, retailers and couriers for rapid local fulfilment. Its core business is transaction-driven commerce: consumers place orders, local merchants gain digital demand and fulfilment access, and Glovo coordinates dispatch, tracking and delivery through its logistics network. The company monetises through marketplace commissions, consumer delivery and service fees, and additional logistics-related charges. It has also built a retail media business inside its app through Glovo Brands Ads and Glovo Brands Ads Manager, selling sponsored placements and self-serve campaign tools to brands and agencies that want to reach users at the point of purchase. Glovo is majority-owned by Delivery Hero SE.
Business model & monetisation
Glovo uses a multi-sided monetisation model. On the marketplace side, consumers pay delivery fees, service fees and variable charges linked to demand, while merchants pay commissions on orders and may purchase premium visibility. On the advertising side, brands and agencies spend against in-app sponsored placements and self-serve campaign tools through Glovo Brands Ads and Glovo Brands Ads Manager. The overall model blends percentage take-rates on commerce transactions with advertising revenue from retail media inventory.
- Consumer delivery and service fees
- Marketplace transaction charges
- Merchant commissions on orders
- Percentage take-rate
- Sponsored placements and retail media spend
- Advertising inventory and self-serve campaign spend
- Merchant promotional visibility and premium placements
- Advertising and merchandising fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Rappi
Latin American super app for delivery, commerce, payments and ads.
- Magalu
Brazilian commerce platform combining retail, marketplace and retail media.
- noon
Middle East e-commerce marketplace with integrated retail media.
- JOKR
Quick-commerce grocer with an integrated retail media platform.
- Groupon
Marketplace for discounted local deals and merchant promotion tools.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Delivery Hero Raises 2026 Guidance After Strong H1
Financials · Recorded impact score: 4/5
Delivery Hero raised its full-year 2026 guidance after a stronger-than-expected first half driven by accelerating growth, improved profitability and quick‑commerce expansion. In Q2 GMV on a like‑for‑like basis rose 11.3% to €13.2bn, revenue increased 17.7% to €4.0bn and orders reached 981 million (+11%). Adjusted EBITDA for H1 was €427m and free cash flow improved from -€8m to €348m. Quick‑commerce GMV grew 32% and now represents 18.3% of group volume; orders from small fast‑fulfilment “Dmarts” rose 39%. The company is investing in AI — launching an AI assistant used by over 40,000 merchant partners (average order uplift ~15%) and operating an internal AI agent called “Herogen.” Regional GMV growth was broad‑based, and the previously announced €41.50-per-share takeover offer from Uber remains pending regulatory approval, with an expected close in H2 2027.
- Delivery Hero raised its full‑year 2026 guidance after a strong first half.
- Q2 2026 like‑for‑like GMV rose 11.3% to €13.2 billion; revenue increased 17.7% to €4.0 billion and orders rose 11% to 981 million.
Explore company relationships
Questions about Glovo
What is Glovo?
Glovo is a multi-category on-demand delivery marketplace that connects consumers, local merchants and couriers for rapid local fulfilment, while also operating in-app retail media products.
Who uses Glovo?
Consumers use it to order local goods, merchants use it to access demand and delivery infrastructure, and brands and agencies use its ad products to reach in-app shoppers.
How does Glovo make money?
Glovo earns money from consumer delivery and service fees, merchant commissions on orders, and advertising spend on sponsored placements and self-serve retail media tools.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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