Glovo

Glovo operates a multi-sided hyperlocal marketplace. It creates value by aggregating local merchant supply, consumer demand and courier capacity into one app, then using dispatch, tracking and routing tools to facilitate same-city fulfilment. Revenue is generated from each order flowing through the platform and increasingly from advertising sold within the buying journey. This gives Glovo both commerce transaction income and media monetisation tied to high-intent in-app demand.

Glovo is a Spain-founded multi-category delivery marketplace operating through a mobile and web platform that connects consumers with restaurants, grocers, pharmacies, retailers and couriers for rapid local fulfilment. Its core business is transaction-driven commerce: consumers place orders, local merchants gain digital demand and fulfilment access, and Glovo coordinates dispatch, tracking and delivery through its logistics network.

The company monetises through marketplace commissions, consumer delivery and service fees, and additional logistics-related charges. It has also built a retail media business inside its app through Glovo Brands Ads and Glovo Brands Ads Manager, selling sponsored placements and self-serve campaign tools to brands and agencies that want to reach users at the point of purchase. Glovo is majority-owned by Delivery Hero SE.