Glovo

The business model is a multi‑sided, on‑demand marketplace. On the demand side, consumers use a mobile and web app to order meals, groceries, pharmacy products and other items, or to send items locally. On the supply side, local restaurants, supermarkets, pharmacies and shops list their catalogues in the marketplace and rely on an external network of independent couriers to fulfil deliveries. The company also operates its own quick‑commerce grocery storefront (Glovo Market) surfaced inside the same app.

Value is created for consumers by aggregating multiple local merchants into a single ordering and tracking interface with rapid delivery. Merchants gain incremental sales, digital ordering infrastructure and outsourced logistics via Glovo Business and the Glovo Partners (Manager Portal). Couriers gain access to delivery jobs and per‑order earnings. The company orchestrates matching, routing, pricing and payment flows between these groups, and captures value through per‑order fees and subscriptions while paying couriers per completed delivery.

Glovo is a Spain-based on-demand delivery marketplace operating via mobile app and website. It connects consumers with local restaurants, supermarkets, pharmacies and shops, and coordinates independent couriers (“Glovers”) who handle last‑mile pick‑up and delivery. The company also runs its own quick‑commerce grocery storefront under the Glovo Market brand.

Glovo generates revenue from consumer delivery fees, a paid subscription (Glovo Prime), and commissions and promotional fees charged to partner merchants that sell through its marketplace. Its core customers are urban consumers ordering deliveries and businesses such as restaurants, retailers and other merchants using the platform to reach those consumers and outsource delivery logistics.