Deliveroo
Food delivery marketplace with subscriptions, logistics and retail media.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- DELIVEROO LIMITED
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- United Kingdom
- Market role
- B2C Consumer App / Platform
- Official website
- deliveroo.co.uk
What Deliveroo does
Deliveroo runs a multi-sided local commerce marketplace. It aggregates consumer demand, merchant supply and courier capacity into a single platform, then captures value from transaction flow, recurring subscriptions and monetisation of first-party commerce attention. The marketplace expands beyond restaurant meals into grocery, convenience and retail, while adjacent B2B products increase wallet share from employers and merchant advertisers.
Category differentiation
Deliveroo is a food, grocery and retail delivery marketplace, not a pure SaaS vendor or standalone adtech company. Its advertising product is an in-app commerce media extension of its marketplace, not its core identity.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Deliveroo is a British food, grocery and retail delivery marketplace operating through a consumer app and website. It connects consumers with restaurants, grocers, retailers and riders, handling ordering, payments, dispatch and delivery tracking. The company also sells a workplace ordering product for employers and a retail media offering for merchants and brands inside its app ecosystem. Following its 2025 acquisition, Deliveroo operates as a private subsidiary of DoorDash while remaining an active UK legal entity. Deliveroo generates revenue from multiple streams across its marketplace. Consumers pay delivery and service fees, merchants pay commissions on orders, subscribers pay recurring fees for Deliveroo Plus, and advertisers pay for sponsored placements and other in-app promotional inventory. Its customer base spans consumers ordering meals and convenience items, restaurants and retailers seeking incremental demand, employers managing meal allowances, and brands buying access to high-intent commerce audiences.
Company news briefing
Briefing updated:
Following its integration contributing to DoorDash's robust Q2 2026 performance—where parent revenues reached $4.5 billion alongside increased investments in AI and autonomous delivery—Deliveroo has maintained its marketing momentum. The brand recently collaborated with Coolr on a viral Jude Bellingham lookalike campaign featuring a £1,966 prize and fan meet-up, reinforcing its experiential consumer engagement strategies.
Business model & monetisation
Deliveroo monetises through marketplace transaction fees, merchant commissions, consumer delivery and service charges, recurring subscription fees from Deliveroo Plus, and advertising spend from merchants and brands. Its advertising product uses cost-per-click sponsored placements inside the app, while the corporate ordering proposition adds business billing and managed workplace meal spend. Revenue mix is increasingly diversified away from pure order economics toward higher-margin subscription and advertising income.
- Marketplace commissions from restaurants and merchants
- Percentage take-rate on orders
- Consumer delivery and service fees
- Per-order service fee
- Deliveroo Plus subscriptions
- Recurring subscription
- Retail media and merchant advertising
- Cost-per-click and promotional spend
- Corporate meal ordering
- Business billing and transaction revenue
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Featured market maps
- Retail Media & Commerce Advertising Ecosystem 2026
A structural mapping of the global Retail Media and Commerce Advertising ecosystem in 2026, spanning retail media networks, monetization ad tech, commerce DSPs, in-store digital signage, social commerce extensions, and clean room analytics.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
DoorDash Q2 2026: Revenue Up, Net Income Down
Financials · Recorded impact score: 4/5
DoorDash reported strong operational growth in Q2 2026 with orders rising 27% to 970 million, gross order volume (GOV) up 36% to $33.1 billion, and revenue increasing 36% to $4.5 billion. Adjusted EBITDA climbed substantially to $914 million (up 40%), but net income fell 30% to $200 million as the company increased investments in AI, international expansion and new technologies including autonomous delivery (robots and drones). DoorDash cited contributions from integrations such as Deliveroo and remains optimistic, guiding toward a Q3 GOV of up to $34 billion while expecting higher near-term costs from its investments.
- Orders in Q2 2026 rose 27% to 970 million.
- Gross order volume (GOV) increased 36% to $33.1 billion in Q2 2026.
Coolr & Deliveroo Jude Bellingham Lookalike Campaign
Influencer & Creator Marketing · Recorded impact score: 2/5
Hello Partner's Influencer Insider newsletter (published 2026-07-23) highlights a viral marketing activation: a Coolr x Deliveroo Jude Bellingham lookalike contest that included a £1,966 prize and in-person fan meet-up. The issue also recaps CreatorFest 2026 sessions (to be posted for Partner+ members), links to Creator Craft Awards winners, and flags two industry items: Adobe research that 83% of people forget ads within 24 hours and an Instagram product change announced by Adam Mosseri allowing users to replace audio on feed posts and carousels after publication. The newsletter frames these items as creator-marketing and experiential tactics relevant to brands and creators.
- Hello Partner published the Influencer Insider newsletter on 2026-07-23.
- Coolr and Deliveroo ran a Jude Bellingham lookalike contest that flooded social feeds.
Explore company relationships
Questions about Deliveroo
What is Deliveroo?
Deliveroo is a UK-based on-demand marketplace for restaurant, grocery and retail delivery, with subscription, workplace ordering and in-app advertising products.
Who uses Deliveroo?
Consumers use it to order meals and convenience items, while restaurants, retailers, employers and brand advertisers use it to drive orders, manage meals or buy sponsored visibility.
How does Deliveroo make money?
It earns from merchant commissions, consumer delivery and service fees, Deliveroo Plus subscriptions, workplace ordering revenue and retail media advertising.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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