Rappi
Latin American super app for delivery, commerce, payments and ads.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Rappi S.A.S.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- CALLE 93 NO 19 - 58, BOGOTC1 D.C.
- Company size
- >5,000
- Market role
- B2C Consumer App / Platform
- Official website
- rappi.com.mx
What Rappi does
Rappi operates a multi-sided platform. It aggregates consumer demand in one app, attracts restaurants, grocers, pharmacies and retailers to supply inventory, and coordinates fulfilment through courier and logistics networks. That demand density then supports adjacent monetisation layers including merchant services, subscription, embedded financial products and in-app advertising. Value creation comes from concentrating local commerce demand, making merchants more discoverable, and turning transaction and behavioural data into higher-margin ad and fintech products.
Category differentiation
This is the Latin American commerce and delivery super app, not a standalone adtech vendor or a pure-play food delivery app. Its advertising business is one product within a broader marketplace, logistics and fintech platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Rappi is a Colombian-founded, Latin America-focused commerce platform best understood as a consumer super app combining food delivery, grocery, pharmacy and retail ordering with logistics, payments, travel booking and merchant tools. It connects consumers, merchants and couriers through its app and monetises both transaction flow and audience attention. Its merchant-facing products also allow restaurants and retailers to onboard, list products and use Rappi’s fulfilment network. Beyond core delivery and marketplace activity, Rappi has built additional revenue lines through Rappi Ads, which sells sponsored placements and display inventory to brands and agencies, and through embedded fintech products such as RappiCard. The company’s customers therefore span end consumers, local merchants, larger retail and restaurant partners, and advertisers seeking access to high-intent commerce audiences.
Business model & monetisation
Rappi monetises through merchant commissions on orders, consumer delivery fees, and paid membership via RappiPrime. It adds higher-margin monetisation through Rappi Ads, where brands pay for sponsored listings, targeted promotions and in-app display inventory, and through fintech products such as RappiCard, which likely contribute interchange, financing and related payment revenues. Merchant platform usage and fulfilment-related services also support revenue generation.
- Merchant commissions on marketplace orders
- Percentage take-rate on GMV
- Consumer delivery fees and subscription
- Per-order fees plus recurring membership
- Rappi Ads retail media
- Brand-funded sponsored placements and display
- Fintech and payment products
- Interchange, payment and credit economics
- Merchant enablement and related service fees
- Platform and operational services
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Meituan
Chinese local services super-app with delivery, commerce and merchant ads.
- Sea
Singapore-listed consumer internet holding company across commerce, gaming and fintech.
- Instacart
Grocery marketplace with retail media and retailer commerce tools.
- Expedia Group
Online travel marketplace group with a scaled travel advertising business.
- Glovo
Multi-category delivery marketplace with embedded retail media monetisation.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Rappi
What is Rappi?
Rappi is a Latin American multi-category delivery and commerce platform that combines food, grocery, retail, payments and other services in one app.
Who uses Rappi?
Consumers use it to order goods and services, while merchants, brands and agencies use it to sell products, access logistics and buy advertising.
How does Rappi make money?
It earns revenue from merchant commissions, delivery fees, subscriptions, in-app advertising and fintech-related payment and credit products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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