rappi.com

The business operates as a multi‑sided platform. On the commerce side, it intermediates transactions between consumers, local merchants and couriers: merchants list their catalogues in the app and pay a percentage commission on each completed order, while consumers pay delivery and service fees. The platform manages ordering, payments and logistics orchestration, including fast‑fulfilment options using couriers and dark stores. On top of this, it runs a paid membership programme that offers reduced or zero delivery fees, discounts and loyalty benefits, creating recurring subscription revenue and increasing order frequency.

On the fintech side, the company operates a licensed financial entity and digital wallet that handles in‑app payments, deposits, transfers and savings products, and underpins co‑branded card offerings. It monetises these through interchange, interest spreads and various banking and card fees. The company also sells advertising and promoted placements to merchants and brands inside the app, using its high‑frequency transaction environment as an advertising & marketing surface. Value is created by giving consumers convenience and selection, merchants incremental digital demand and delivery infrastructure, and financial partners distribution of financial products in a high‑engagement app.

Rappi is a Latin American consumer super‑app that aggregates on‑demand delivery, marketplace commerce and embedded financial services. Through its core app it connects consumers, local merchants (restaurants, grocers, pharmacies, retailers) and independent couriers to enable ordering and delivery of meals, groceries, medicines, retail goods and other services, often with fast or instant fulfilment options in urban areas.

The company generates revenue primarily from commissions charged to merchants on each order, consumer delivery and service fees, paid subscriptions for reduced delivery costs and perks, in‑app advertising and promoted listings, and fintech revenues from its digital wallet and co‑branded card products. Its main customers are urban consumers who order through the app, small and medium local merchants that sell via the marketplace, and financial services users adopting its wallet and card offerings in Latin American markets.