Meituan
Chinese local services super-app with delivery, commerce and merchant ads.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- March 2010
- Company size
- >5,000
- Market role
- B2C Consumer App / Platform
- Ticker
- 3690.HK
- Official website
- meituan.com
What Meituan does
Meituan operates a multi-sided marketplace. It acquires consumer demand through its app and local discovery properties, connects that demand to merchants and service providers, facilitates transactions and fulfilment, and monetises both sides of the ecosystem through commissions, delivery-related fees, paid promotion and selected subscriptions. Value creation depends on combining demand aggregation, merchant distribution, logistics coordination and first-party commerce data within one platform.
Category differentiation
This is the Chinese local services and commerce platform, not Meitu, the separate beauty and imaging app company. It is also broader than a pure food delivery app because it combines marketplace transactions, discovery, advertising and merchant tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Meituan is a Chinese consumer internet and local commerce platform built around on-demand food delivery, local services discovery, hotel and travel booking, retail delivery and merchant advertising. Its core product is a multi-service app that connects consumers with restaurants, merchants and service providers, while also operating supporting discovery surfaces such as Dianping and merchant tools such as Smart Shopkeeper.
Company news briefing
Briefing updated:
Continuing its US-chip-free AI strategy by pre-training the trillion-parameter LongCat-2.0 model on domestic clusters, Meituan has shifted to treat AI agents as a distinct customer category ('To A') and established an AI Transformation department. The firm is co-investing in smart-glasses developer Even Realities while facing intensifying margin pressures in its local commerce and in-store services divisions from competitors such as ByteDance's Douyin and Doubao.
Business model & monetisation
Meituan monetises primarily through marketplace take-rates and transaction-linked fees charged to merchants, plus consumer delivery and service fees. A second major revenue stream comes from advertising, where merchants and brands pay for sponsored listings, search and discovery placements, and other performance-driven in-app inventory. Additional monetisation includes subscription-style health memberships and merchant-facing software or productivity tooling tied to operating on the platform.
- Marketplace commissions and merchant transaction fees
- Percentage take-rate on orders and local service transactions
- Merchant and brand advertising
- Paid sponsored listings and performance media inside the app
- Consumer delivery and service fees
- Per-order charges linked to fulfilment and bookings
- Consumer memberships and subscriptions
- Recurring paid access to health-related benefits and services
- Merchant software and productivity tools
- Software-style monetisation tied to merchant operations
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Competitors & alternatives
- Weedmaps
Cannabis marketplace and SaaS advertising platform for dispensaries and brands.
- Eternal
Indian commerce platform spanning food, quick commerce and urban experiences.
- Sea
Singapore-listed consumer internet holding company across commerce, gaming and fintech.
- OfferUp
Local marketplace app for buying, selling and business listings.
- Instacart
Grocery marketplace with retail media and retailer commerce tools.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
ByteDance Raises Local Services Fees, Pressuring Meituan Margins
Commerce & Retail Media · Recorded impact score: 4/5
ByteDance has implemented two pricing moves in four weeks that reshape China's in-store services market. In July 2026, its standalone group-buying app Dou Sheng Sheng raised commission rates by 2-5 percentage points over Douyin's main app, and Douyin ended strong promotional referrals to the standalone product. On August 10, Doubao, ByteDance's AI assistant, began charging an all-in fee of about 12% for hotel bookings (11.4% software service fee and 0.6% payment processing), exceeding Douyin's public 8% hotel rate. Meituan reported Q2 2026 revenue of Rmb 104.6bn, up 14.4%, with core local commerce operating margin of 7.9%, but in-store margin reached roughly 30%, above Nomura's 25% forecast. Meituan expects margin to decline in Q3 due to increased investment, indicating competitive normalization.
- ByteDance raised commission rates on Dou Sheng Sheng by 2-5 percentage points above Douyin's main app in July 2026.
- Doubao began charging an all-in fee of about 12% for hotel bookings on August 10, 2026, with 11.4% software service fee and 0.6% payment processing.
Explore company relationships
Questions about Meituan
What is Meituan?
Meituan is a Chinese local services platform that combines food delivery, bookings, discovery, retail transactions and merchant advertising in one consumer app.
Who uses Meituan?
Consumers use it for local services and delivery, while restaurants, merchants, chain operators, brands and advertisers use it to reach customers and manage storefront performance.
How does Meituan make money?
It makes money mainly through merchant commissions, delivery and service fees, in-app advertising and smaller subscription or software-related revenues.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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