Uber

Uber runs a multi-sided marketplace model built on matching supply and demand in real time across transport, delivery and logistics. It creates value by aggregating consumer demand, routing it through software, and giving service providers access to bookings, payments, fulfilment and discovery. Around that core marketplace, it adds retention and monetisation layers including subscription benefits, enterprise workflow tools and advertising products based on first-party transaction and location context.

Uber is a publicly listed platform company best known for ride-hailing, but its business now spans consumer mobility, restaurant delivery, digital freight brokerage, enterprise travel and meal management, patient transport coordination, subscriptions and advertising. It operates multi-sided marketplaces that connect riders with drivers, eaters with merchants and couriers, and shippers with carriers, while also selling ad inventory inside its apps to brands and agencies.

The company makes money primarily through transaction take rates and service fees on rides, deliveries and freight, supplemented by recurring membership revenue from Uber One, enterprise billing through products such as Uber for Business and Uber Health, and advertising revenue from Journey Ads, sponsored placements and self-serve campaign tools. Its direct customers therefore include consumers, merchants, carriers, shippers, healthcare organisations, enterprises and advertisers, depending on the product line.