Firefly
Mobile digital out-of-home media network for brands and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- United States
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- fireflyon.com
What Firefly does
Firefly operates a media-and-technology model built around monetising proprietary or controlled mobile OOH inventory. It creates value by aggregating screens across taxis, rideshare vehicles, in-car displays, golf environments, and experiential fleet assets, then selling access to advertisers directly and through programmatic pipes. The company supplements media sales with targeting, dynamic creative, attribution, and retargeting capabilities that help advertisers measure outcomes and extend campaigns beyond OOH.
Category differentiation
This Firefly is a digital out-of-home media and advertising company, not the design software company Adobe Firefly. It is also distinct from general-purpose adtech exchanges because it operates specialised mobile and in-vehicle media inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Firefly is a privately held US digital out-of-home advertising company that operates and monetises mobile media inventory, primarily vehicle-mounted digital screens, in-car taxi media, and other experiential fleet formats. Its core customers are brands, media agencies, and programmatic buyers that want targeted urban reach, dynamic creative delivery, and measurement across out-of-home environments. The company makes money by selling campaign access to its owned or controlled advertising inventory, by enabling programmatic buying of that inventory, and by offering related services such as experiential fleet activations, retargeting, and campaign measurement. Firefly has also expanded through acquisitions, notably Curb Taxi Media in the US and Ubiquitous in the UK, suggesting a consolidation strategy in taxi and mobile OOH media.
Company news briefing
Briefing updated:
Following its material June 2026 8-K filing, Adobe has transitioned Firefly into a deeply integrated agentic assistant across Premiere, Illustrator, and InDesign, introducing modular "Elements" and shared workspaces. To advance its open-ecosystem strategy, the company has broadened compatibility to include ChatGPT and Claude, with Slack and Google Gemini integrations upcoming. This strategic expansion, punctuated by a significant investment in the creator economy at Cannes Lions, aims to streamline generative AI workflows and industrialise personalisation for enterprise partners such as L’Oréal.
Business model & monetisation
Firefly monetises chiefly through campaign-based sales of digital out-of-home inventory across vehicle tops, in-car taxi screens, golf screens, and experiential fleet formats. Revenue is generated via direct IO-based media sales, CPM-style programmatic DOOH transactions through SSP integrations, and service fees for managed activations such as coordinated swarms and branded vehicle experiences. Additional monetisation comes from add-on measurement, attribution, and omnichannel retargeting services tied to advertiser campaigns.
- Direct sale of mobile DOOH inventory
- Campaign-based media sales
- Programmatic DOOH transactions
- CPM or platform-mediated media spend
- Experiential fleet activations
- Managed service project fees
- Measurement and attribution services
- Campaign add-on or bundled analytics
- OOH-linked retargeting
- Media spend extension across digital channels
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Firefly Expands Latin American Presence with Launch in Colombia
Recorded impact score: 4/5
Firefly announces its expansion into Colombia, extending its Latin American presence.
New York Taxi Advertising Data: What Advertisers Actually Get
Recorded impact score: 5/5
New blog post from Firefly providing insights into New York taxi advertising data for advertisers.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| VP, Sales East Coast(VP) | East Coast Sales Team | New York, New York |
Explore company relationships
Questions about Firefly
What is Firefly?
Firefly is a private digital out-of-home advertising company that sells mobile and in-vehicle media inventory, plus related targeting, retargeting, and measurement services.
Who uses Firefly?
Its paying customers are brands, media agencies, experiential agencies, and programmatic buyers seeking targeted urban and venue-based reach.
How does Firefly make money?
It earns revenue from selling campaign access to its media inventory, programmatic transactions, experiential activation fees, and measurement or retargeting add-ons.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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