Out-of-Home Media Networks & Inventory · Publisher & Media Owner · AdTech Vendor
Firefly
Mobile digital out-of-home media network for brands and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- United States
- Company size
- 50–200
- Market cluster / sector
- Out-of-Home Media Networks & Inventory
- Market role
- Publisher & Media Owner · AdTech Vendor
- Official website
- fireflyon.com
What Firefly does
Firefly operates a media-and-technology model built around monetising proprietary or controlled mobile OOH inventory. It creates value by aggregating screens across taxis, rideshare vehicles, in-car displays, golf environments, and experiential fleet assets, then selling access to advertisers directly and through programmatic pipes. The company supplements media sales with targeting, dynamic creative, attribution, and retargeting capabilities that help advertisers measure outcomes and extend campaigns beyond OOH.
Category differentiation
This Firefly is a digital out-of-home media and advertising company, not the design software company Adobe Firefly. It is also distinct from general-purpose adtech exchanges because it operates specialised mobile and in-vehicle media inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Firefly is a privately held US digital out-of-home advertising company that operates and monetises mobile media inventory, primarily vehicle-mounted digital screens, in-car taxi media, and other experiential fleet formats. Its core customers are brands, media agencies, and programmatic buyers that want targeted urban reach, dynamic creative delivery, and measurement across out-of-home environments. The company makes money by selling campaign access to its owned or controlled advertising inventory, by enabling programmatic buying of that inventory, and by offering related services such as experiential fleet activations, retargeting, and campaign measurement. Firefly has also expanded through acquisitions, notably Curb Taxi Media in the US and Ubiquitous in the UK, suggesting a consolidation strategy in taxi and mobile OOH media.
Company news briefing
Briefing updated:
Following its material June 2026 8-K filing, Adobe has transitioned Firefly into a deeply integrated agentic assistant across Premiere, Illustrator, and InDesign, introducing modular "Elements" and shared workspaces. To advance its open-ecosystem strategy, the company has broadened compatibility to include ChatGPT and Claude, with Slack and Google Gemini integrations upcoming. This strategic expansion, punctuated by a significant investment in the creator economy at Cannes Lions, aims to streamline generative AI workflows and industrialise personalisation for enterprise partners such as L’Oréal.
Business model & monetisation
Firefly monetises chiefly through campaign-based sales of digital out-of-home inventory across vehicle tops, in-car taxi screens, golf screens, and experiential fleet formats. Revenue is generated via direct IO-based media sales, CPM-style programmatic DOOH transactions through SSP integrations, and service fees for managed activations such as coordinated swarms and branded vehicle experiences. Additional monetisation comes from add-on measurement, attribution, and omnichannel retargeting services tied to advertiser campaigns.
- Direct sale of mobile DOOH inventory
- Campaign-based media sales
- Programmatic DOOH transactions
- CPM or platform-mediated media spend
- Experiential fleet activations
- Managed service project fees
- Measurement and attribution services
- Campaign add-on or bundled analytics
- OOH-linked retargeting
- Media spend extension across digital channels
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Firefly Wins Two Gold and One Silver at the 2026 OBIE Awards
Recorded impact score: 2/5
Firefly announced that it has won two Gold awards and one Silver award at the 2026 OBIE Awards for two New York City advertising campaigns. The winning campaigns were executed on Firefly's digital taxi tops for United Airlines and Oura. United Airlines' dynamic drive-time campaign won across two categories, while Oura's campaign received honors in healthcare out-of-home advertising.
- Firefly earned two Gold awards and one Silver award at the 2026 OBIE Awards celebrated at MoMA.
- The United Airlines campaign 'Closer Than You Think' (with 72andSunny and Dentsu) won Gold in 'Contextual Brilliance' and Gold in 'Programmatic & Real-Time OOH'.
8-K Financial Filing Analysis for Firefly (2026-10-06)
financials · Recorded impact score: 3.2/5
On September 30, 2026, Thomas Zurbuchen resigned from the Board of Directors of Firefly Aerospace Inc. (NASDAQ: FLY) without any disagreement regarding company operations or policies. Effective October 5, 2026, the Board appointed Rick Ambrose as an independent Class III director with a term expiring at the 2028 annual meeting of stockholders, while also naming him to both the Audit and Compensation Committees. Mr. Ambrose brings substantial aerospace and defense leadership experience, having formerly led Lockheed Martin's $12 billion Space business as Executive Vice President until 2022. Under Firefly's Outside Director Compensation Policy, Ambrose will receive an annual cash retainer base of $100,000, committee retainers totaling $17,500, an initial $150,000 RSU award, and ongoing annual RSU grants valued at $150,000.
- Thomas Zurbuchen resigned from the Board of Directors effective September 30, 2026, without disagreement on operational or policy matters.
- Rick Ambrose, former Executive Vice President of Lockheed Martin Space ($12B business), was appointed as an independent Class III director, Audit Committee member, and Compensation Committee member on October 5, 2026, with a term through 2028.
Firefly Expands Latin American Presence with Launch in Colombia
Recorded impact score: 4/5
Firefly, a global leader in mobility media, has expanded into Colombia with operations in Bogotá and Medellín, building on its entry into Mexico. The move extends Firefly's network across Latin America, offering advertisers street-level advertising with measurement and reporting capabilities. Firefly operates over 60,000 screens across 7 countries, delivering over 10 billion impressions monthly.
- Firefly launched operations in Colombia with presence in Bogotá and Medellín on August 26, 2026.
- The expansion builds on Firefly's entry into Mexico and extends its network across Latin America.
10-Q Financial Filing Analysis for Firefly (2026-08-11)
financials · Recorded impact score: 4.1/5
Firefly Aerospace Inc. reported results for the second quarter ended June 30, 2026, highlighted by total revenue of $117.7 million, representing a 657% year-over-year increase compared to $15.5 million in Q2 2025. Growth was primarily driven by the Spacecraft Solutions segment, which generated $108.3 million in revenue following the consolidation of SciTec (acquired in October 2025) and ongoing milestone execution on Blue Ghost and Elytra spacecraft programs. Launch revenue rose 48% year-over-year to $9.4 million, reflecting progress on launch facility engineering services. Operating expenses escalated to $119.1 million during Q2 2026, driven by higher R&D investments in the Alpha Block II configuration upgrade and increased SG&A from public company operations and SciTec integration. The quarterly net loss expanded to $92.3 million from $63.8 million in the prior-year period. Firefly strengthened its balance sheet during the quarter by closing a primary equity offering generating $181.6 million in net proceeds and completed the acquisition of AI-guidance specialist Space-ng on June 23, 2026, closing the period with $635.3 million in cash, cash equivalents, and short-term investments.
- Q2 2026 total revenue reached $117.7 million (+657% YoY), while six-month revenue rose 178% YoY to $198.6 million, led by Spacecraft Solutions revenue of $108.3 million.
- Total contract backlog stood at approximately $1.47 billion as of June 30, 2026, including $403.1 million in multi-launch agreements.
Careers & open positions
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| Position | Department | Location | Posted |
|---|---|---|---|
| VP, Sales East Coast(VP) | East Coast Sales Team | New York, New York |
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Questions about Firefly
What is Firefly?
Firefly is a private digital out-of-home advertising company that sells mobile and in-vehicle media inventory, plus related targeting, retargeting, and measurement services.
Who uses Firefly?
Its paying customers are brands, media agencies, experiential agencies, and programmatic buyers seeking targeted urban and venue-based reach.
How does Firefly make money?
It earns revenue from selling campaign access to its media inventory, programmatic transactions, experiential activation fees, and measurement or retargeting add-ons.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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