Intersection
Intersection is a urban out-of-home media owner and smart-city display operator.
Analyst Perspective
Intersection is a US out-of-home media and technology company focused on advertising and digital display infrastructure in transit systems, city streets and other urban public environments. The business was formed through the merger of Titan and Control Group and now combines media sales, screen network operations and public-information display products. Its core customers are national and local advertisers, media agencies, transit authorities, city operators and public-space partners. The company makes money primarily by selling digital and static advertising inventory across owned or operated urban media assets, including large-format street-level and transit-based networks such as LinkNYC. It also supports programmatic access to that inventory through DSP integrations via Place Exchange, while using infrastructure partnerships with cities and transit entities to secure long-term rights to deploy screens and monetise audience attention.
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Key insights about Intersection
Category Differentiation
Intersection is not a pure adtech software vendor or DSP. It is primarily a media owner and urban display operator that monetises physical OOH and DOOH inventory, with programmatic access enabled through partners.
Intersection: About
Intersection operates a hybrid media-and-infrastructure model. It deploys and manages digital display assets in high-footfall public spaces, often through municipal, transit or venue partnerships, then monetises those assets by selling advertising inventory to brands and agencies. The company creates value by pairing physical urban presence with digital screen management, audience delivery, public utility functions such as wayfinding and messaging, and programmatic buying access.
How Intersection Works & Monetises
Business model analysis and core revenue streams
Revenue comes chiefly from direct sales of OOH and DOOH inventory, priced around location quality, audience reach, impressions and campaign duration. A secondary revenue stream comes from programmatic DOOH transactions through DSP integrations via Place Exchange. The company also appears to monetise through infrastructure and partner arrangements with cities, transit systems and public venues, likely including revenue-sharing, concession-style rights or managed deployment economics tied to advertising income.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Intersection)
Intersection Opens Extensive Street-Level OOH Network to AI Agents for Planning and Booking
Intersection has opened its extensive street-level digital out-of-home (OOH) advertising network to AI agents for planning and booking purposes.
Read original sourcePress References | Intersection
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Read original sourceBroadsign Acquires Place Exchange, Boosting DOOH Market Power
Broadsign has acquired Place Exchange, a digital out-of-home (DOOH) sell-side platform, in a deal whose terms were not disclosed. The announcement, dated November 25, 2025, notes that Place Exchange originated within Intersection and was spun out in 2021. Place Exchange CEO Ari Buchalter is a former co-founder of MediaMath and previously led Intersection as CEO. The merger unites two rivals in the DOOH SSP market, with Broadsign offering a larger international footprint and Place Exchange focusing on North America. The DOOH ecosystem is gaining programmatic traction, though more than 95% of Place Exchange’s buys are based on deal IDs and open auctions are almost nonexistent. Advertiser interest in DOOH is rising, including from digital-native and in-house brands, while platform players like The Trade Desk and Google DV360 treat DOOH as a channel add-on requiring a purpose-built, stand-alone OOH sell-side stack.
Read original sourceIntersection: Frequently Asked Questions
What is Intersection?
Intersection is a US out-of-home media and technology company that operates urban advertising and digital display infrastructure across transit systems, city streets and other public environments.
Who uses Intersection?
Its main customers are advertisers, media agencies, programmatic buyers, transit authorities, city operators and public-space partners.
How does Intersection make money?
It earns revenue mainly by selling OOH and DOOH advertising inventory directly and programmatically, alongside infrastructure-related commercial arrangements with public and transit partners.
Company Facts
- Founded
- 2015
- Headquarters
- 470 Park Ave South, 10th Floor New York, NY 10016
- Core Segment
- Publisher & Media Owner
- Company Size
- 201–500
- Official Link
- intersection.com