Intersection
Urban out-of-home media owner and smart-city display operator.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Intersection Parent, Inc.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- 470 Park Ave South, 10th Floor New York, NY 10016
- Company size
- 201–500
- Market role
- Publisher & Media Owner
- Official website
- intersection.com
What Intersection does
Intersection operates a hybrid media-and-infrastructure model. It deploys and manages digital display assets in high-footfall public spaces, often through municipal, transit or venue partnerships, then monetises those assets by selling advertising inventory to brands and agencies. The company creates value by pairing physical urban presence with digital screen management, audience delivery, public utility functions such as wayfinding and messaging, and programmatic buying access.
Category differentiation
Intersection is not a pure adtech software vendor or DSP. It is primarily a media owner and urban display operator that monetises physical OOH and DOOH inventory, with programmatic access enabled through partners.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Intersection is a US out-of-home media and technology company focused on advertising and digital display infrastructure in transit systems, city streets and other urban public environments. The business was formed through the merger of Titan and Control Group and now combines media sales, screen network operations and public-information display products. Its core customers are national and local advertisers, media agencies, transit authorities, city operators and public-space partners. The company makes money primarily by selling digital and static advertising inventory across owned or operated urban media assets, including large-format street-level and transit-based networks such as LinkNYC. It also supports programmatic access to that inventory through DSP integrations via Place Exchange, while using infrastructure partnerships with cities and transit entities to secure long-term rights to deploy screens and monetise audience attention.
Company news briefing
Briefing updated:
Intersection has expanded its creator network with six new voices and strengthened its experiential division, IRLX, under the sales leadership of KJ O’Connell. The company has simultaneously broadened its digital out-of-home footprint by reaching 50 screens on Chicago’s Divvy bikeshare network and leveraging LinkNYC kiosks to livestream World Cup matches with linear television advertisements. These developments underscore Intersection's ongoing scaling of integrated urban media platforms and experiential offerings.
Business model & monetisation
Revenue comes chiefly from direct sales of OOH and DOOH inventory, priced around location quality, audience reach, impressions and campaign duration. A secondary revenue stream comes from programmatic DOOH transactions through DSP integrations via Place Exchange. The company also monetises through infrastructure and partner arrangements with cities, transit systems and public venues, likely including revenue-sharing, concession-style rights or managed deployment economics tied to advertising income.
- Direct OOH and DOOH media sales
- Brand-funded advertising inventory sales
- Programmatic DOOH transactions
- Programmatic media sales via DSP integrations and exchange access
- Infrastructure and partner economics
- Managed deployment, concession or revenue-share arrangements with public-space partners
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- JCDecaux
Out-of-home media owner and programmatic DOOH advertising platform.
- OUTFRONT Media
Out-of-home media owner selling billboard, transit and digital advertising.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Intersection Expands Creator Network Bringing Six New Voices That Capture the Spirit of New York City
Recorded impact score: 3/5
Intersection announces expansion of its creator network with six new voices, along with new hires and expansion of digital screens on Chicago's Divvy bikeshare network.
Intersection Hires KJ O’Connell to Lead Sales for Experiential Division, IRLX
Recorded impact score: 5/5
Intersection announced two new press releases: hiring KJ O’Connell to lead sales for its experiential division IRLX (August 25) and reaching 50 digital screens on Chicago’s Divvy bikeshare network, expanding citywide DOOH impact (August 18).
Intersection Reaches 50 Digital Screens on Chicago’s Divvy Bikeshare Network, Expanding Citywide DOOH Impact and Reach
Recorded impact score: 4/5
Intersection announces expansion to 50 digital screens on Chicago's Divvy bikeshare network, enhancing citywide digital out-of-home impact.
LinkNYC Kiosks Stream World Cup With TV Ads
Digital Out-of-Home (DOOH) · Recorded impact score: 2/5
LinkNYC digital kiosks in New York City have begun livestreaming weekly World Cup matches (Telemundo) on a subset of screens, carrying the same HLS broadcast feed and linear TV ads shown in-home. Intersection, which manages LinkNYC content and marketing, enabled the streams after the Mayor’s Office secured broadcast rights; Boldyn manages the WiFi infrastructure. About 200 of roughly 4,000 kiosks are showing matches while the remainder continue normal DOOH ad rotations. Intersection uses third-party vendors like Geopath for audience profiling and sells DOOH inventory based on impressions, using dayparting and contextual targeting rather than household-level targeting.
- LinkNYC kiosks are livestreaming weekly World Cup matches from Telemundo every Friday through the finals on July 19, 2026.
- The streams use an HLS feed from the broadcaster and run the same ads that air on linear TV.
Explore company relationships
Questions about Intersection
What is Intersection?
Intersection is a US out-of-home media and technology company that operates urban advertising and digital display infrastructure across transit systems, city streets and other public environments.
Who uses Intersection?
Its main customers are advertisers, media agencies, programmatic buyers, transit authorities, city operators and public-space partners.
How does Intersection make money?
It earns revenue mainly by selling OOH and DOOH advertising inventory directly and programmatically, alongside infrastructure-related commercial arrangements with public and transit partners.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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