Intersection
Intersection is a urban out-of-home media owner and smart-city display operator.
Analyst Perspective
Intersection is a US out-of-home media and technology company focused on advertising and digital display infrastructure in transit systems, city streets and other urban public environments. The business was formed through the merger of Titan and Control Group and now combines media sales, screen network operations and public-information display products. Its core customers are national and local advertisers, media agencies, transit authorities, city operators and public-space partners. The company makes money primarily by selling digital and static advertising inventory across owned or operated urban media assets, including large-format street-level and transit-based networks such as LinkNYC. It also supports programmatic access to that inventory through DSP integrations via Place Exchange, while using infrastructure partnerships with cities and transit entities to secure long-term rights to deploy screens and monetise audience attention.
Analyst Signal Briefing
Updated: 19 Aug 2026Intersection has expanded its citywide digital out-of-home footprint by deploying 50 digital screens across Chicago’s Divvy bikeshare network. This follows the company’s initiative to livestream World Cup matches on select LinkNYC kiosks, utilising a Telemundo HLS feed for linear advertisement monetisation. Additionally, Intersection maintains its focus on experiential media through its IRLX division’s strategic sales partnership with KEVANI in the Los Angeles market.
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Key insights about Intersection
Category Differentiation
Intersection is not a pure adtech software vendor or DSP. It is primarily a media owner and urban display operator that monetises physical OOH and DOOH inventory, with programmatic access enabled through partners.
Intersection: About
Intersection operates a hybrid media-and-infrastructure model. It deploys and manages digital display assets in high-footfall public spaces, often through municipal, transit or venue partnerships, then monetises those assets by selling advertising inventory to brands and agencies. The company creates value by pairing physical urban presence with digital screen management, audience delivery, public utility functions such as wayfinding and messaging, and programmatic buying access.
How Intersection Works & Monetises
Business model analysis and core revenue streams
Revenue comes chiefly from direct sales of OOH and DOOH inventory, priced around location quality, audience reach, impressions and campaign duration. A secondary revenue stream comes from programmatic DOOH transactions through DSP integrations via Place Exchange. The company also appears to monetise through infrastructure and partner arrangements with cities, transit systems and public venues, likely including revenue-sharing, concession-style rights or managed deployment economics tied to advertising income.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Intersection)
Intersection Reaches 50 Digital Screens on Chicago’s Divvy Bikeshare Network, Expanding Citywide DOOH Impact and Reach
Intersection announces expansion to 50 digital screens on Chicago's Divvy bikeshare network, enhancing citywide digital out-of-home impact.
Read original sourceIntersection Reaches 50 Digital Screens on Chicago’s Divvy Bikeshare Network, Expanding Citywide DOOH Impact and Reach
Intersection Reaches 50 Digital Screens on Chicago’s Divvy Bikeshare Network, Expanding Citywide DOOH Impact and Reach
Read original sourceLinkNYC Kiosks Have Started Airing World Cup Games – TV Ads And All
July 10 · AdExchanger
Read original sourceIntersection: Frequently Asked Questions
What is Intersection?
Intersection is a US out-of-home media and technology company that operates urban advertising and digital display infrastructure across transit systems, city streets and other public environments.
Who uses Intersection?
Its main customers are advertisers, media agencies, programmatic buyers, transit authorities, city operators and public-space partners.
How does Intersection make money?
It earns revenue mainly by selling OOH and DOOH advertising inventory directly and programmatically, alongside infrastructure-related commercial arrangements with public and transit partners.
Company Facts
- Founded
- 2015
- Headquarters
- 470 Park Ave South, 10th Floor New York, NY 10016
- Core Segment
- Publisher & Media Owner
- Company Size
- 201–500
- Official Link
- intersection.com
