Observed Signal · Oct 20, 2026 · Market Signal · Source: Firefly · Impact: 2/5
Firefly Wins Two Gold and One Silver at the 2026 OBIE Awards
Firefly has been awarded two gold and one silver at the 2026 OBIE Awards, recognizing excellence in out-of-home advertising.
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Omnicom named Effectiveness Company of the Year at the 2026 IPA Effectiveness Awards
Omnicom delivered a strong performance across global and single-market categories, taking home three Golds, two Silvers, three Bronzes, and the President’s Prize for Creative Effectiveness.
Switzerland Wins Two Merits at The One Show 2026
Swiss agencies won two Merits at The One Show 2026, the creativity awards run by the New York–based One Club for Creativity. The Zurich duo Stories and Ruf Lanz earned a Merit in Film & Video for the Hiltl film “Let animals grow old,” and TBWA\Zürich won a Merit in Out of Home for “The Coupon Coup” for McDonald's. No Swiss agency received Gold, Silver or Bronze Pencils. The One Show jury awarded 132 Gold, 162 Silver, 296 Bronze and 747 Merits to agencies across 57 countries; Ogilvy Singapore led with nine Gold Pencils. Main prizes, including Best of Show, are due to be announced at a gala in New York.
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