Observed Signal · Aug 26, 2026 · Corporate Update · Source: Firefly · Impact: 4/5
Firefly Expands Latin American Presence with Launch in Colombia
Firefly, a global leader in mobility media, has expanded into Colombia with operations in Bogotá and Medellín, building on its entry into Mexico. The move extends Firefly's network across Latin America, offering advertisers street-level advertising with measurement and reporting capabilities. Firefly operates over 60,000 screens across 7 countries, delivering over 10 billion impressions monthly.
This expansion strengthens Firefly's presence in Latin America, following Mexico, and adds two major Colombian cities to its network, enabling brands to run coordinated mobility campaigns across North America, Latin America, and Europe with a single partner.
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Key Takeaways & Evidence Grounding
- Firefly launched operations in Colombia with presence in Bogotá and Medellín on August 26, 2026.
- The expansion builds on Firefly's entry into Mexico and extends its network across Latin America.
- Firefly's global network now includes the United States, Mexico, Canada, England, Scotland, Ireland, and Colombia.
- Firefly operates more than 60,000 screens across 7 countries, delivering over 10 billion impressions each month.
- Jeff Weiss, VP of National Sales and Regional Growth, commented on the expansion.
Connected Companies & Entities
1 Entity mapped“Firefly is the global leader in mobility media, expanding into Colombia with operations in Bogotá and Medellín.”
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