JD Power

AI Adoption Accelerates, Driving Financial Advisor Loyalty, JD Power Finds

Artificial intelligence (AI) adoption is heavily influencing financial advisors’ perceptions of their firms, transforming how they serve clients and grow their practices, according to the JD Power 2026 U.S. Financial Advisor Satisfaction Study,SM released today.

J.D. Power: Cable Subscribers Stay Despite Low Satisfaction

A J.D. Power study found cable TV customers report substantially lower satisfaction than streaming users, but many remain with cable due to bundled internet plans, contractual barriers, limited local alternatives, and the hassle of switching. The study notes Verizon Fios led traditional providers with a score of 577, while YouTube TV ranked highest among streaming services for the third consecutive year with a score of 649. The findings depict a bifurcated market: streaming competes on user experience and flexibility, while cable retains customers through integration and inertia, with implications for advertising inventory stability and audience targeting strategies across linear and CTV/OTT channels.

The Trade Desk Acquires AdBrain; Neustar Partners With JD Power

This ExchangeWire roundup covers major moves in US/Canada digital advertising. The Trade Desk acquired AdBrain's identity-resolution assets to build a proprietary device graph for cross-device targeting and an alternative to walled gardens. Neustar partnered with J.D. Power to deliver an automotive audience solution leveraging Neustar's 20,000+ audiences and J.D. Power's data across 14,000+ dealerships. Grapeshot integrated with MediaMath to offer pre-bid contextual and predictive targeting plus brand-safety tools in the GDPR era. Sharethrough integrated with Adobe Advertising Cloud to enable access to native video and display inventory across the Sharethrough Exchange. Additionally, Videology launched DETVgo (a self-serve Advanced TV product), Collective rebranded to Visto, and Connatix raised $15 million in funding led by Volition Capital.