DealerOn

DealerOn Launches AI Sidekick Suite for Dealership Websites

DealerOn announced DealerOn Sidekick, an AI-powered suite of tools to improve dealership website management, merchandising, engagement, compliance and performance insights. The suite includes Quick Connect Chat Sidekick for natural-language shopper conversations and faster lead response, Insights Sidekick that surfaces actionable recommendations within DealerOn’s Data Hub (powered by Google Analytics 360 and BigQuery), Merchandising Sidekick for automated image scoring and enhancement, and Compliance Sidekick to detect OEM brand-guideline violations at the page level. DealerOn says Sidekick is an intelligent layer across a dealer’s digital presence and will receive additional capabilities throughout the year. The launch was published via PRNewswire/MarTech Series on May 5, 2026, with a quote from DealerOn CEO Ali Amirrezvani.

DealerOn Launches OnPrompt AI Search Visibility Platform

DealerOn announced OnPrompt, an AI search visibility platform designed for automotive dealerships to monitor and improve how their business appears in AI-powered search experiences. OnPrompt tracks how models and assistants (e.g., ChatGPT, Gemini, Perplexity) respond to prompts about a dealer’s inventory, services and local market, and provides visibility analysis, brand sentiment analysis, content-gap identification, competitor comparison, AI referral analytics, and crawler visibility insights. DealerOn also introduced OnPrompt GEO Services, a managed offering that turns AI visibility findings into content, technical and optimization strategies to complement traditional SEO. The launch was published via PR Newswire/MarTech Series on May 5, 2026, and includes a quote from DealerOn CEO and co-founder Ali Amirrezvani emphasizing the evolving role of search as AI-generated answers grow.

Voice Search: Hype or Long-Term Trend?

At SMX Munich 2018, Greg Gifford of DealerOn outlined a pragmatic outlook on mobile and voice search. He argued that marketers must move beyond treating mobile as an afterthought, as voice assistants like Alexa, Siri, Cortana, and Google Home push voice search into prominence. Voice search is presented as an input modality rather than a replacement for traditional text search, with official accuracy at 94% and perceived accuracy significantly lower. Projections suggested that by 2020 about half of all searches would be via voice or image search. Approximately 50% of smartphone users use Voice Search regularly, with about one-third doing so daily (55% of teens, 40% of adults). The discussion covered optimizing for Rich Snippets, mobile-first experiences, and strong Local SEO, plus research from Backlinko (load times, HTTPS rates, and typical voice answer length). The takeaway: prepare for voice, but avoid panic as the shift toward voice-driven search unfolds gradually, aided by AR capabilities like Google Lens.