DealerOn
DealerOn is a automotive retail software and marketing platform for dealerships.
DealerOn operates in the MarTech Vendor segment.
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Distinction
DealerOn is an automotive retail software and marketing platform for dealerships, not a general consumer car marketplace or a standalone auto CRM vendor. It competes with dealership website and digital marketing providers rather than with consumer vehicle listing portals.
- Founded
- 2004
- Headquarters
- 7361 Calhoun Pl, Suite 420, Rockville, MD 20855
- Core Segment
- MarTech Vendor
- Company Size
- 501–1,000
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about DealerOn
DealerOn: About
DealerOn operates a vertical B2B software and services model for automotive retail. It provides dealerships with a bundled digital stack including website infrastructure, inventory integration, lead management, digital retailing, analytics and customer engagement tools, then layers managed marketing services on top. Value is created by helping dealers attract traffic, convert shoppers into leads, and support online-to-offline vehicle sales workflows using an automotive-specific platform.
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DealerOn: Market Position
DealerOn is a US-based provider of cloud-based digital marketing technology for the retail automotive industry. It sells software and related services to automotive dealerships, dealer groups and OEM digital programmes, with core offerings spanning dealership websites, inventory-connected content management, digital retailing, lead capture, analytics, chat, listings management, SEO and managed digital advertising.
Its revenue model combines recurring SaaS subscriptions for its core platform and add-on modules with recurring managed-service fees for SEO and digital advertising. DealerOn appears to position itself as an integrated operating layer for dealer customer acquisition and online sales workflows, and has expanded its suite through acquisitions including fusionZONE Automotive and Sincro.
DealerOn: Frequently Asked Questions
What is DealerOn?
DealerOn is a B2B software and digital marketing platform for automotive dealerships, offering website, digital retailing, analytics, lead and advertising solutions.
Who uses DealerOn?
Its users and paying customers are automotive dealerships, dealer groups, dealership marketing and sales teams, and some OEM digital programmes.
How does DealerOn make money?
It makes money through recurring SaaS subscriptions for its platform and modules, plus managed-service fees for SEO and digital advertising.
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