MotorK

MotorK operates a vertical SaaS model for the automotive retail industry. It provides modular cloud software that helps OEMs, dealer groups and dealerships manage digital presence, customer acquisition, lead nurturing, CRM workflows, inventory exposure and online sales journeys. The platform creates value by replacing fragmented tools with a sector-specific system tuned to dealership processes and by increasing conversion efficiency across the customer lifecycle. Growth comes from winning new dealer and OEM accounts, expanding module adoption within existing customers, and integrating acquired automotive software assets into the broader platform.

MotorK is a B2B software company serving the automotive retail sector with a cloud platform used by car manufacturers, dealer groups and dealerships. Its core product suite, centred on the SparK platform, combines marketing automation, CRM, lead management, dealer websites, campaign tools and vehicle inventory distribution into a vertically specialised operating layer for digital customer acquisition and sales conversion.

The company makes money primarily through recurring SaaS subscriptions, with additional revenue from implementation, integrations and digital marketing-related add-ons. Its customer base is concentrated in automotive retail and OEM networks rather than general-purpose enterprise software buyers, and its recent history shows a clear European expansion strategy through acquisitions intended to broaden product depth, geography and recurring revenue.