MotorK

MotorK operates an automotive-focused SaaS and services model. It develops and maintains a modular, cloud-based platform that consolidates dealer web presence, CRM and lead workflows, vehicle inventory management and automated campaign activation into one system integrated with around 200 external software providers and publication portals. This creates value for car dealers, dealer groups and OEMs by centralising data, automating inventory syndication and marketing, and improving lead-to-sale conversion.

The company scales primarily through multi-year contracts with dealer groups and OEMs across EMEA, supported by a partner ecosystem of third-party integrations and acquisitions of regional automotive SaaS and marketing businesses. It tracks and optimises performance via analytics on stock, leads and campaign results, and uses this to deepen relationships and upsell additional modules and services, increasing average contract value and committed recurring revenue.

MotorK plc is an Italy-based automotive software company that provides a cloud-based SaaS platform for car dealers, dealer groups and vehicle manufacturers across Europe. Its core platform consolidates dealer websites, lead management/CRM, stock and inventory publishing, and digital advertising into a modular suite integrated with hundreds of third-party systems such as dealer management systems and online portals.

The company generates revenue primarily from recurring subscription contracts for its SaaS modules and from digital marketing services sold to automotive retailers. It reports revenue across SaaS platform (recurring subscriptions plus implementation), digital marketing (campaign fees via its advertising module) and other services. MotorK has expanded geographically and functionally through acquisitions of other automotive retail software and marketing providers, while divesting non-core consumer lead-generation assets.