PureCars

The business model combines advertising technology, data management and managed services tailored to automotive retailers. The company operates as a specialist partner to dealerships, managing large volumes of media spend on their behalf, while layering in proprietary software products for customer data management, online retailing workflows, analytics and AI-driven audience and conversation tools. Value is created by lowering cost per sale and service visit, improving data quality, and enabling more accurate attribution of advertising outcomes. Distribution appears primarily via direct sales into dealerships, dealer groups and OEM-approved digital programmes, where its tools are positioned as a bundled martech stack for automotive retail.

PureCars is a United States–based automotive advertising and marketing technology company focused on car dealerships and dealer groups. It provides a suite of software and managed services that manage digital advertising spend, customer data, and online retailing workflows for automotive retailers, and has expanded through acquisitions of complementary platforms in customer data, digital asset management and automotive fintech.

The company earns revenue primarily by managing dealers’ media budgets, providing software-as-a-service access to its data and marketing platforms, and charging for professional services around onboarding, data cleansing and reporting. Its customers are franchised and independent dealerships, dealer groups and OEM digital programme participants that use the platform to target, convert and retain vehicle buyers and service customers more efficiently.