PureCars

PureCars operates a vertical B2B platform for automotive retail marketing. It creates value by combining dealership data infrastructure, identity and audience preparation, analytics, AI-assisted workflow automation, and managed campaign execution into a sector-specific stack. This allows dealers and dealer groups to centralise customer data, activate audiences across paid channels, measure return on ad spend, and participate in OEM-compliant marketing programmes. Revenue is generated from a mix of recurring software subscriptions and service-led advertising fees, with acquisitions used to broaden product coverage and increase account depth.

PureCars is a US-based automotive marketing technology company that sells software and managed advertising services to car dealerships, dealer groups, and agencies serving the automotive sector. Its offering combines managed omni-channel media buying with dealership-specific data infrastructure, including a customer data platform, identity resolution, analytics, and marketing automation. The company has expanded this stack through acquisitions including The AutoMiner, AutoSigma, truPayments, and AutoAlert.

The business makes money through a hybrid model: subscription revenue from software products such as its CDP, analytics, and automation tools, plus service-based revenue from campaign execution and advertising management. Its customers are business buyers rather than consumers, with the core value proposition centred on helping dealerships use first-party data to improve targeting, campaign performance, compliance with OEM programmes, and sales conversion.