Automotive Marketplaces & Dealership Software · MarTech Vendor · AdTech Vendor
Fullpath
Automotive dealership CDP, CRM and marketing activation platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Fullpath Ltd.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- United States
- Company size
- 50–200
- Market cluster / sector
- Automotive Marketplaces & Dealership Software
- Market role
- MarTech Vendor · AdTech Vendor
- Official website
- fullpath.com
What Fullpath does
Fullpath runs a vertical B2B SaaS model focused on automotive retail. It creates value by consolidating fragmented dealership data into a unified customer and shopper layer, then monetising that data through workflow software and activation tools used by sales and marketing teams. The platform supports multiple product modules, including CDP, CRM, marketing automation, website personalisation and digital advertising, which enables account expansion within each dealership or dealer group. The company also captures services revenue by managing campaigns for customers that prefer outsourced execution.
Category differentiation
Fullpath is dealership software for automotive retail, not a general-purpose consumer navigation app or a horizontal enterprise CDP. It is distinct from broad CRM suites by focusing on dealership data, inventory-aware activation and dealer marketing workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Fullpath Ltd. is a private automotive software company that sells a customer data and activation platform to car dealerships, dealer groups and enterprise dealer operations. Its platform unifies dealership first-party data from CRM, DMS, inventory and website systems, then uses that data across CRM workflows, lifecycle marketing, website personalisation and digital advertising. The company operates primarily as a MarTech vendor with adjacent AdTech capabilities and also provides managed campaign services. Fullpath generates revenue from recurring software subscriptions for its dealership-focused CDP, CRM and marketing automation products, alongside advertising-related platform fees and managed service fees for outsourced campaign execution. Its direct customers are businesses in automotive retail rather than consumers, with the product suite built specifically for dealership sales, marketing and digital operations teams.
Business model & monetisation
Fullpath monetises through recurring software subscription fees for its CDP, CRM, audience activation and website engagement products. It also earns revenue from digital advertising software tied to campaign execution and optimisation, which is linked to media activation activity, and from managed service fees for concierge campaign management. Its commercial model is a mix of software subscription and service fee revenue, with advertising-related platform monetisation as an additional stream.
- Core platform subscriptions
- Software subscription fees for CDP, CRM, automation and website products
- Managed campaign services
- Service fee for concierge campaign execution and optimisation
- Advertising activation revenue
- Usage-linked or platform-linked revenue tied to digital advertising execution
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Automotive dealership software and services platform.
Automotive dealership marketing platform combining data, AI and managed advertising.
Automotive retail software and marketing platform for dealerships.
Automotive dealer marketing platform with software and managed services.
Automotive retail SaaS platform for marketing, CRM and lead conversion.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Cox Automotive's VinSolutions Integrates Fullpath CDP in CRM
Customer Data Platform · Recorded impact score: 3/5
Cox Automotive's VinSolutions announced an integration that embeds Fullpath's AI-powered Customer Data Platform (CDP) directly into the VinSolutions CRM. This upgrade is available to all mutual clients, eliminating the need for separate logins. The embedded CDP provides AI-generated shopper summaries, website activity data, and enhanced customer context within the CRM interface. The integration aims to empower sales reps with actionable insights at critical moments. Fullpath, now part of the Cox Automotive portfolio, emphasized the scalability and innovation this brings to dealers. The rollout will continue through the end of the year. This move strengthens Cox Automotive's position in the automotive martech space by combining CRM and CDP capabilities.
- Cox Automotive's VinSolutions embeds Fullpath's AI-powered CDP directly into its CRM.
- Integration available to all mutual Fullpath and VinSolutions clients.
How Arapahoe Kia Used Fullpath’s CDP and Omni Agent to Uncover a Critical Sale
Recorded impact score: 2/5
See how Fullpath's Omni Agent helped a dealership reach their sales goals with a same day deal.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Customer Success Manager(Mid-Level) | Customer Experience | US: Remote | |
| Customer Success Manager, Enterprise(Senior) | Customer Experience | US: Remote | |
| Digital Advertising Analyst(Mid-Level) | Digital Advertising | US: Remote | |
| AI AppSec Engineer(Mid-Level) | Platform (IT, DevOps, Security) | Israel: Tel Aviv | |
| Mid-Level Backend Engineer(Mid-Level) | R&D - Dev | Multi-Location (2 Locations) |
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Questions about Fullpath
What is Fullpath?
Fullpath is an automotive retail software company that provides a dealership-focused CDP, CRM, marketing automation, website personalisation and digital advertising platform.
Who uses Fullpath?
Automotive dealerships, dealer groups and enterprise dealer operations use Fullpath, especially sales teams, marketers, CRM administrators and digital managers.
How does Fullpath make money?
Fullpath makes money from recurring SaaS subscriptions for its core platform modules, plus managed service fees and advertising-related activation revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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