Fullpath
Fullpath is a automotive dealership CDP, CRM and marketing activation platform.
Analyst Perspective
Fullpath Ltd. is a private automotive software company that sells a customer data and activation platform to car dealerships, dealer groups and enterprise dealer operations. Its platform unifies dealership first-party data from CRM, DMS, inventory and website systems, then uses that data across CRM workflows, lifecycle marketing, website personalisation and digital advertising. The company operates primarily as a MarTech vendor with adjacent AdTech capabilities and also provides managed campaign services. Fullpath generates revenue from recurring software subscriptions for its dealership-focused CDP, CRM and marketing automation products, alongside advertising-related platform fees and managed service fees for outsourced campaign execution. Its direct customers are businesses in automotive retail rather than consumers, with the product suite built specifically for dealership sales, marketing and digital operations teams.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Fullpath
Category Differentiation
Fullpath is dealership software for automotive retail, not a general-purpose consumer navigation app or a horizontal enterprise CDP. It is distinct from broad CRM suites by focusing on dealership data, inventory-aware activation and dealer marketing workflows.
Fullpath: About
Fullpath runs a vertical B2B SaaS model focused on automotive retail. It creates value by consolidating fragmented dealership data into a unified customer and shopper layer, then monetising that data through workflow software and activation tools used by sales and marketing teams. The platform supports multiple product modules, including CDP, CRM, marketing automation, website personalisation and digital advertising, which enables account expansion within each dealership or dealer group. The company also captures services revenue by managing campaigns for customers that prefer outsourced execution.
How Fullpath Works & Monetises
Business model analysis and core revenue streams
Fullpath monetises through recurring software subscription fees for its CDP, CRM, audience activation and website engagement products. It also earns revenue from digital advertising software tied to campaign execution and optimisation, which is linked to media activation activity, and from managed service fees for concierge campaign management. Its commercial model is a mix of software subscription and service fee revenue, with advertising-related platform monetisation as an additional stream.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Service
Fullpath: Frequently Asked Questions
What is Fullpath?
Fullpath is an automotive retail software company that provides a dealership-focused CDP, CRM, marketing automation, website personalisation and digital advertising platform.
Who uses Fullpath?
Automotive dealerships, dealer groups and enterprise dealer operations use Fullpath, especially sales teams, marketers, CRM administrators and digital managers.
How does Fullpath make money?
Fullpath makes money from recurring SaaS subscriptions for its core platform modules, plus managed service fees and advertising-related activation revenue.
Company Facts
- Founded
- 2017
- Headquarters
- United States
- Core Segment
- Media Sales House
- Company Size
- 50–200
- Official Link
- fullpath.com