Dealer Teamwork

Dealer Teamwork operates a verticalised B2B MarTech model focused on automotive retail. It provides proprietary software that centralises inventory-driven campaign automation, landing pages and analytics, then layers managed execution services on top for channels such as paid search, paid social and SEO. Value is created by connecting dealer inventory and offer data to marketing workflows, reducing manual effort, improving consistency and supporting measurable lead generation and sales outcomes. Revenue is primarily recurring, with software subscriptions complemented by monthly retainers for managed marketing services.

Dealer Teamwork is a US-based automotive marketing software and managed services provider. Its core product is MPOP, a proprietary platform built for automotive dealers that automates campaign creation, inventory-driven merchandising, landing pages, ad creative updates, analytics and cross-channel syndication across search, social, display, email and related digital channels. The company also sells supporting products such as analytics and landing pages, alongside managed services for paid search, paid social and SEO.

The business serves automotive dealerships, dealer groups and dealership marketing teams rather than end consumers. It generates revenue through a hybrid model: recurring software subscriptions for platform access and recurring service fees for campaign management and optimisation. Its value proposition is reducing manual marketing work for dealers while keeping offers, pricing, incentives and compliance controls current across channels.