Dealer Teamwork
Automotive dealer marketing platform with software and managed services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Dealer Teamwork LLC
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 12600 Whitewater Dr, #120, Minnetonka, MN 55343
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- dealerteamwork.com
What Dealer Teamwork does
Dealer Teamwork operates a verticalised B2B MarTech model focused on automotive retail. It provides proprietary software that centralises inventory-driven campaign automation, landing pages and analytics, then layers managed execution services on top for channels such as paid search, paid social and SEO. Value is created by connecting dealer inventory and offer data to marketing workflows, reducing manual effort, improving consistency and supporting measurable lead generation and sales outcomes. Revenue is primarily recurring, with software subscriptions complemented by monthly retainers for managed marketing services.
Category differentiation
Dealer Teamwork is a B2B automotive marketing software and services company for dealerships, not a consumer car marketplace or a general-purpose dealership management system. It is also distinct from broad automotive media groups by focusing on dealer marketing automation and execution.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Dealer Teamwork is a US-based automotive marketing software and managed services provider. Its core product is MPOP, a proprietary platform built for automotive dealers that automates campaign creation, inventory-driven merchandising, landing pages, ad creative updates, analytics and cross-channel syndication across search, social, display, email and related digital channels. The company also sells supporting products such as analytics and landing pages, alongside managed services for paid search, paid social and SEO. The business serves automotive dealerships, dealer groups and dealership marketing teams rather than end consumers. It generates revenue through a hybrid model: recurring software subscriptions for platform access and recurring service fees for campaign management and optimisation. Its value proposition is reducing manual marketing work for dealers while keeping offers, pricing, incentives and compliance controls current across channels.
Company news briefing
Briefing updated:
Dealer Teamwork has emphasised its "Total Search™ Strategy" in response to significant AI-driven transformations in search functionality announced at Google I/O 2026. This approach prioritises helping automotive dealerships navigate a shift from information discovery toward decision-based search outcomes. The firm continues to leverage its hybrid SaaS and agency model to optimise digital marketing performance, focusing on local SEO and attribution reporting across Google’s integrated platforms.
Business model & monetisation
Dealer Teamwork uses a hybrid recurring revenue model. The MPOP platform and related software products are sold on a SaaS-style subscription basis, likely as bundled packages. Additional revenue comes from recurring managed service retainers for paid search, social media marketing and SEO programmes. Reporting and platform capabilities are packaged into broader customer plans rather than monetised as one-off transactions.
- MPOP platform subscriptions
- SaaS / software subscription
- Paid search management
- Service fee / retainer
- Paid social management
- Service fee / retainer
- SEO services
- Service fee / retainer
- Analytics and reporting modules
- Bundled subscription value-add
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Dealer Teamwork
What is Dealer Teamwork?
Dealer Teamwork is a B2B marketing software and managed services provider focused on automotive dealerships, centred on its MPOP automation platform.
Who uses Dealer Teamwork?
Its customers are automotive dealerships, dealer groups and dealership marketing teams that need search, social, landing page, SEO and analytics support.
How does Dealer Teamwork make money?
It makes money through recurring software subscriptions for its platform and recurring managed service fees for paid media and SEO programmes.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
10 publicly documented primary sources and citations linked across the market graph.
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