Workday

Agency True Publishes Free B2B Creative Scale

True, a B2B creative agency, has published the True B2B Creative Scale — an open, eight-level framework (Damaging to Iconic) for judging creative work during production. The scale includes diagnostic questions, audience impact descriptions and gut-check quotes; True says it has used the framework internally for years to raise creative scores and now offers it free to the industry. System1 data cited in the article shows 76% of scored B2B ads register a one-star effectiveness rating, indicating many campaigns contribute little to market-share growth. True’s founders argue a shared creative standard can improve briefs, increase creative ambition across agencies and clients, and help B2B work move beyond stereotypical and routine executions.

Enterprises Shift From Tokenmaxxing to Token Budgeting

SemiAnalysis surveyed over 50 enterprise customers (via Slack, phone and at the Databricks AI Summit) and reports a broad move from early-2026 “tokenmaxxing” toward deliberate token budgeting. Companies now impose hard caps, soft limits, or default-model downgrades; monthly employee budgets mentioned in conversations range from about $250 to several thousand dollars, with some roles allowed much higher. High token consumption episodes (notably at Meta and Uber) produced media headlines, but SemiAnalysis finds these were driven by poor incentives and are not representative of most organizations. Coding use cases account for the majority of current enterprise API ARR, top-percentile customers drive most revenue, and the Tokenomics Model predicts continued API growth with no material risk to AI budgets in H2 2026.

Five9 Names Three Senior Executives

Five9 announced three senior executive appointments effective June 29, 2026: Niranjan Vijayaragavan as Chief Technology Officer, Rob Hornish as Chief Sales Officer, and Sven Linsmaier as Executive Vice President, Transformation and Strategy. The hires align with Five9’s push on AI-driven customer experience; Niranjan will consolidate Product Engineering, Product Management, AI Automation and Architecture under his leadership. The release notes each appointee’s relevant prior experience (Nintex, Redaptive, Workday, Convex, among others). To ensure continuity, Panos Kozanian, Jonathan Rosenberg and Matthew Tuckness will remain with Five9 in advisory capacities during the transition.