Sage vs Workday

GPMA Announces 2026 Shortlist with New Categories and Regional Grand Prix

The Global Performance Marketing Awards (GPMA) have released their 2026 shortlist, timed with PI LIVE Europe. The awards feature 11 new categories reflecting industry trends like full-funnel marketing, incrementality, and influencer marketing. For the first time, regional Grand Prix awards will be given for APAC, EMEA, and the Americas. Judges highlighted the convergence of brand, creator, and performance marketing, with creators being held accountable for sales and conversions. AI was noted as a standout theme across entries, used for optimization, routing, content, and compliance. The awards, hosted by Daniel Bower, mark the 10th anniversary and introduce a new, less formal format.

• The GPMA 2026 shortlist has been announced with 11 new categories.
• Regional Grand Prix awards for APAC, EMEA, and the Americas are introduced for the first time.
• The 2026 GPMA marks the 10th anniversary of the awards.

NetApp CMO: AI Failures Are Data Problems

Gabie Boko, NetApp’s chief marketing officer and juror on The Drum B2B Awards Effectiveness jury, argues that most AI disappointment in B2B marketing stems from poor data foundations rather than model flaws. Boko, who joined NetApp in 2022 and has more than 25 years’ experience at firms including HPE, SAP and Sage, says marketers should prioritise governed, accessible, trustworthy data and cyber resilience over visible front-end tools. She emphasises that human judgment—knowing which patterns matter to customers—remains the differentiator when tools are widely available. Boko also recommends balancing brand-building with commercial performance and encourages B2B marketers to develop a distinctive voice and technical curiosity to work effectively with data and engineering teams.

• Gabie Boko is NetApp’s chief marketing officer and joined NetApp in 2022.
• She served as a juror on the Effectiveness jury for The Drum B2B Awards.
• Boko states that much AI disappointment is actually caused by scattered, poorly governed, or siloed data rather than the models themselves.

AI in Finance: Productivity Gains Often Lost in Verification

An IDC survey commissioned by Sage finds that productivity gains from AI in finance are frequently offset by the time required to verify AI-generated outputs. The study of 2,275 senior finance leaders (205 in Germany) reports that 29% of German finance decision-makers spend 15–29 hours per week reviewing AI results and 18% spend more than 30 hours. More than one in four respondents said saved time is reinvested to make AI decisions explainable to stakeholders. German respondents particularly value alignment with professional judgement and 68% would reject a tool that promises 99% accuracy but cannot explain its decisions. Independent reports from Waydev and Faros AI and comments at Fortune Brainstorm Tech underscore similar verification, transparency, and code churn challenges in other domains.

• An IDC survey commissioned by Sage polled 2,275 senior finance decision-makers across North America, Europe, Middle East and Africa, including 205 from Germany.
• 29% of German finance leaders said they spend 15–29 hours per week verifying AI results; 18% spend more than 30 hours per week.
• More than one in four respondents said time saved by AI tools must be reinvested to explain AI decisions to stakeholders.

8-K Financial Filing Analysis for Workday (2026-09-29)

On September 29, 2026, Workday announced organizational restructurings aimed at aligning team structures with strategic growth priorities, resulting in a reduction of approximately 2.5% of its workforce, concentrated primarily in its Product and Technology organization, along with select leased office space reductions. In connection with these restructuring actions, Workday expects to incur total pre-tax charges between $65 million and $80 million, consisting of $40 million to $55 million in cash severance and benefit costs, approximately $10 million in non-cash stock-based compensation, and around $15 million in non-cash lease impairment charges. Workday reiterated its previously issued fiscal 2027 third quarter and full-year financial guidance, modifying only its GAAP operating margin expectations to reflect these restructuring charges (Q3 GAAP operating margin expected to be 20 to 21 percentage points lower than non-GAAP; full-year GAAP operating margin approximately 19 percentage points lower). Workforce reductions are anticipated to be substantially complete by Q1 FY2028, while office space reductions should finish by Q4 FY2027.

• Workday is cutting approximately 2.5% of its workforce, predominantly within the Product and Technology division, alongside select leased office space reductions.
• Estimated total restructuring charges of $65 million to $80 million ($55 million to $70 million in Q3 FY2027 and $10 million in Q4 FY2027), including $40 million to $55 million in cash severance expenditures.
• Reiterated Q3 and full-year FY2027 financial guidance, while lowering GAAP operating margin expectations relative to non-GAAP by 20-21 percentage points in Q3 and ~19 percentage points for the full year.

Workday Named a Leader in 2026 Gartner® Magic Quadrant™ for Cloud HCM Suites for 1,000+ Employee Enterprises for Eleventh Consecutive Year

Workday, Inc. (NASDAQ: WDAY), the enterprise AI platform for HR, finance, and IT, has been named a Leader in the Gartner Magic Quadrant™ for Cloud HCM Suites for 1,000+ Employee Enterprises for the eleventh consecutive year.

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