Observed Signal · Sep 17, 2026 · Awards Announcement · Source: Hello Partner · Impact: 1/5 · Sentiment: Positive
Awards Market: GPMA Announces 2026 Shortlist with New Categories and Regional Grand Prix
The Global Performance Marketing Awards (GPMA) have released their 2026 shortlist, timed with PI LIVE Europe. The awards feature 11 new categories reflecting industry trends like full-funnel marketing, incrementality, and influencer marketing. For the first time, regional Grand Prix awards will be given for APAC, EMEA, and the Americas. Judges highlighted the convergence of brand, creator, and performance marketing, with creators being held accountable for sales and conversions. AI was noted as a standout theme across entries, used for optimization, routing, content, and compliance. The awards, hosted by Daniel Bower, mark the 10th anniversary and introduce a new, less formal format.
Awards shortlist announcement with insights from judges about industry trends; not a major industry-shifting event.
Key Takeaways & Evidence Grounding
- The GPMA 2026 shortlist has been announced with 11 new categories.
- Regional Grand Prix awards for APAC, EMEA, and the Americas are introduced for the first time.
- The 2026 GPMA marks the 10th anniversary of the awards.
- AI was a standout theme across award entries, appearing in nearly every category.
- Judges noted a focus on incrementality and proving value beyond last-click attribution.
Connected Companies & Entities
2 Entities mappedSage
Business software provider for accounting, ERP, HR and operations.
“Alexander Feist, Head of Affiliate Marketing at Sage, is a GPMA judge....”
WPP Media
Global media agency network with integrated AI marketing operations.
“Luca Kim, Global Director, Affiliate Marketing & Performance Partnerships at WPP Media, is a judge....”
Ontology Mapping & Concepts
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