WPP Media

Audible launches global brand campaign in Germany

Audible (an Amazon subsidiary) has launched a global brand campaign titled “Geschichten, die zu dir sprechen.” The campaign will run across a broad media mix — including VoD, Amazon DSP, cinema, linear TV (Germany), OOH/DOOH, paid social, audio, YouTube and Twitch — and includes a special activation within The Voice of Germany. WPP’s media group handles media duties (won the account in 2024). Creative execution involved Audible’s new internal creative department and the agency Special Group; there is also an editorial cooperation with publisher Hearst and additional influencer and LinkedIn activations. OOH/DOOH placements target multiple German cities and channels such as airports, stations, transit and fitness locations.

WPP Embeds Media Teams Inside Clients' Offices

WPP is placing agency staff directly inside clients' offices under an "embedded" model to act as extensions of clients' marketing teams, says James Weinberg, Executive Director at WPP Media (T&P). In a VideoWeek interview Weinberg discusses CTV definitions and strategy, the limits of attention measurement, broadcasters needing outcome-based proof, WPP's Advanced TV capability (formerly Finecast), and WPP testing large-scale automation via WPP Open to identify TV spots that drive unique reach. He also highlights working with partners such as AudienceProject, and measurement pilots with Adelaide and Lumen, and stresses transparency, consistent measurement, and outcome-linked accountability across the industry.

PubMatic hires César Masumbuku for Central Europe

PubMatic has appointed César Masumbuku as Senior Director Advertising Solutions Central Europe, effective July 1, 2026. Masumbuku will be based in Hamburg and report to Matt Salmon, VP Advertiser Solutions EMEA. He joins from Index Exchange, where he spent five years as Sales Director DACH & CEE, and previously worked at Powerchord, Bloomreach and Gravite. PubMatic highlights his experience in curation, data partnerships, CTV and identity management and links the hire to expansion of its advertiser-solutions activities and curated supply models. The article also references PubMatic's earlier January launch of an 'Agentic OS' for agentic programmatic advertising, which at launch involved partners including WPP Media and MiQ.