Momentive
Momentive is a survey, feedback and market research SaaS for organisations.
Analyst Perspective
Momentive Global Inc. is a private B2B SaaS company that operates an experience management and market insights software portfolio led by SurveyMonkey, GetFeedback, Wufoo and SurveyMonkey Apply. Its products let organisations collect surveys and forms, buy targeted respondent access, run automated market research studies, and capture website feedback for customer experience optimisation. The business serves marketers, researchers, CX teams, HR teams, product teams and other operating teams inside businesses of varying size. Momentive generates revenue through subscription software, enterprise contracts, usage-based response limits, respondent panel sales and pay-per-study research products. The company combines self-serve product-led acquisition with sales-led enterprise expansion, using SurveyMonkey as the broad entry point and monetising more advanced workflows such as panel research, website feedback and governed team usage.
Analyst Signal Briefing
Updated: 26 Aug 2026No strategic news signals detected in the last 90 days.
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Key insights about Momentive
Category Differentiation
This company is the software owner behind SurveyMonkey and related feedback products, not the separate industrial materials company that also uses the name Momentive. It is an application software business, not a foundational LLM infrastructure provider.
Momentive: About
Momentive runs a multi-product software portfolio for collecting and analysing first-party feedback and structured research data. It creates value by lowering the cost and complexity of survey creation, respondent recruitment, customer feedback capture and analysis, then monetises that workflow through recurring software subscriptions, enterprise packages and transactional research purchases. The model blends self-serve SaaS distribution with higher-value enterprise upsell and paid data collection through respondent panels.
How Momentive Works & Monetises
Business model analysis and core revenue streams
Momentive monetises through freemium and paid SaaS subscriptions for survey, forms and feedback products; annual and monthly team and enterprise contracts; response-volume limits and add-on usage charges; pay-as-you-go automated market research studies via LaunchPad; and paid respondent access through its audience panel. Enterprise products such as GetFeedback also support sales-led pricing and contract-based expansion.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Momentive: Frequently Asked Questions
What is Momentive?
Momentive Global Inc. is a private software company that operates SurveyMonkey, GetFeedback, Wufoo and related feedback and market research products.
Who uses Momentive?
Its products are used by businesses, especially marketers, researchers, customer experience teams, product teams, HR teams and SMB operators.
How does Momentive make money?
It makes money from software subscriptions, enterprise contracts, respondent panel sales, pay-per-study research products and usage-based add-ons.
Company Facts
- Headquarters
- United States
- Core Segment
- B2B SaaS Provider
- Company Size
- 1,001–5,000
- Official Link
- momentive.ai