SurveyKing

SurveyKing operates a subscription-led B2B SaaS model centred on survey creation, research analytics, and feedback measurement. It creates value by packaging advanced research techniques typically associated with larger enterprise platforms into a lower-cost, self-serve web application, then expanding account value through enterprise plans, consulting, and respondent sourcing.

SurveyKing is a small US-based B2B software company that provides a web-based survey and market research platform. Its product allows teams to create, distribute, and analyse surveys, with features spanning standard survey workflows and more advanced research methods such as Conjoint, MaxDiff, Gabor-Granger, benchmarking, and NLP analysis of open-ended responses. The company is positioned as a lower-cost alternative to enterprise survey and insights platforms.

The business generates revenue primarily from software subscriptions, with entry pricing around $19 per month and custom enterprise plans for higher-scale or branded deployments. It also sells consulting support for study design, integrations, automation setup, and interpretation of results, and offers respondent sourcing on a per-complete basis. Its direct customers are business users rather than consumers, especially market researchers, HR teams, customer experience teams, product managers, and SMB-to-mid-market organisations.