SurveyKing
Low-cost B2B survey and market research SaaS platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- USA
- Company size
- <10
- Market role
- MarTech Vendor
- Official website
- surveyking.cn
What SurveyKing does
SurveyKing operates a subscription-led B2B SaaS model centred on survey creation, research analytics, and feedback measurement. It creates value by packaging advanced research techniques typically associated with larger enterprise platforms into a lower-cost, self-serve web application, then expanding account value through enterprise plans, consulting, and respondent sourcing.
Category differentiation
SurveyKing is a B2B survey and research software vendor, not a consumer survey rewards panel and not a full-service enterprise experience-management suite on the scale of Qualtrics.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SurveyKing is a small US-based B2B software company that provides a web-based survey and market research platform. Its product allows teams to create, distribute, and analyse surveys, with features spanning standard survey workflows and more advanced research methods such as Conjoint, MaxDiff, Gabor-Granger, benchmarking, and NLP analysis of open-ended responses. The company is positioned as a lower-cost alternative to enterprise survey and insights platforms. The business generates revenue primarily from software subscriptions, with entry pricing around $19 per month and custom enterprise plans for higher-scale or branded deployments. It also sells consulting support for study design, integrations, automation setup, and interpretation of results, and offers respondent sourcing on a per-complete basis. Its direct customers are business users rather than consumers, especially market researchers, HR teams, customer experience teams, product managers, and SMB-to-mid-market organisations.
Company news briefing
Briefing updated:
SurveyKing has expanded its consulting portfolio by introducing Interim CFO Services and an Automated Accounts Payable System, replacing its previous Excel Consulting offering. Furthermore, the company has refined its labour modelling services to focus on quantifying staffing requirements. These updates represent a broadening of its service suite towards executive financial expertise and operational automation.
Business model & monetisation
SurveyKing monetises chiefly through recurring SaaS subscriptions, including a low-cost paid plan and custom enterprise pricing. Secondary revenue comes from hourly consulting for survey design, analytics interpretation, and system integration, plus respondent panel sourcing priced per completed response. The pricing approach is flat and cost-disruptive, emphasising broad feature access and avoiding per-study fees for core functionality.
- Core survey platform subscriptions
- Software Subscription
- Enterprise plans and custom deployments
- Software Subscription
- Consulting and implementation support
- Service Fee
- Respondent panel sourcing
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
SurveyKing Adds Interim CFO Services and Automated Accounts Payable, Publishes Blog on Fractional CFO Services
Recorded impact score: 3.5/5
The navigation menu now includes 'Interim CFO Services' (replacing Excel Consulting) and a new footer link 'Automated Accounts Payable System'. The blog section features a new article '6 Fractional CFO Services to Use in 2026'.
Explore company relationships
Questions about SurveyKing
What is SurveyKing?
SurveyKing is a B2B web-based survey and market research platform for creating, distributing, and analysing surveys, including advanced methods such as Conjoint and MaxDiff.
Who uses SurveyKing?
It is used by market researchers, product managers, HR teams, customer experience teams, and SMB-to-mid-market organisations that need survey and feedback tooling.
How does SurveyKing make money?
It makes money mainly through recurring software subscriptions, with additional revenue from consulting services and respondent sourcing charged per completed survey.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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