SurveyKing

The company operates a horizontal SaaS model centred on survey and market research tooling. It provides core survey creation, advanced research question types, analytics and reporting as a multi-tenant cloud platform. A free tier attracts individual and small users, while paid Pro and enterprise tiers monetise higher-value business use with expanded features, capacity and support.

Value is created by giving organisations an affordable alternative to specialist research platforms, bundling research-grade modules (conjoint, MaxDiff, pricing) into the main product and offering white-label options that let enterprises present surveys under their own domains. Additional value is delivered through advisory and CTO-style services that help customers design studies, integrate survey data into operations and build custom features or integrations on top of the core platform.

Surveyking Inc is a US-based private software company providing a cloud survey and market research platform. The product enables users to design surveys, deploy them to respondents, and analyse results, with support for advanced research methods such as conjoint and pricing studies.

The company generates revenue through a freemium-to-paid subscription model for its survey software, with a low-cost Pro plan targeted at mid-sized businesses and higher-priced enterprise plans that add white-label capabilities, API access and increased response limits. It also sells professional services including CTO services and business consulting tied to survey and analytics use cases. Customers include market research teams, mid-sized businesses, product and pricing teams, agencies, academics and organisations needing branded or white-label survey infrastructure.