QuestionPro
B2B survey, research and experience management software platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- QuestionPro Inc.
- Entity type
- COMPANY
- Founded
- 2005
- Headquarters
- 12710 Research Blvd Suite #360, Austin, TX 78759, USA
- Company size
- 201–500
- Market role
- MarTech Vendor
- Official website
- questionpro.com
What QuestionPro does
QuestionPro operates a multi-product B2B SaaS model. It provides cloud software for survey creation, research operations, customer and employee feedback management, panel and audience access, and insights distribution. The company creates value by helping organisations collect structured and unstructured feedback, analyse it, operationalise insights and connect research workflows to enterprise systems. Its platform breadth also supports upsell from basic survey usage into higher-value enterprise research, CX, EX and qualitative workflows.
Category differentiation
QuestionPro is a B2B survey and experience management software provider, not a consumer Q&A site or a media publisher. It competes more closely with Qualtrics, SurveyMonkey and Medallia than with advertising or data brokerage platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
QuestionPro is a private B2B software company that sells survey, market research, customer experience and employee experience platforms. Its core business is subscription software for designing surveys, sourcing respondents, running quantitative and qualitative studies, managing research repositories and automating feedback workflows through integrations and APIs. It serves enterprise research teams, CX and HR functions, market researchers, agencies, academics and other business users that need structured feedback and insight generation. The company makes money primarily through tiered SaaS subscriptions across its product suite, with additional monetisation from premium research capabilities and respondent access. Its acquisition activity shows a clear platform expansion strategy: adding qualitative research, emotion analysis, workforce engagement and UX research to broaden its relevance beyond standalone survey tools and compete more directly with experience management and research software vendors.
Company news briefing
Briefing updated:
QuestionPro has expanded its technical capabilities by unveiling three AI-powered research platforms at the ATSIP PsychTech Conference, specialised for the academic and psychological research sectors. This follows the enhancement of its Business Intelligence suite through the introduction of custom metrics in advanced cross-tabulation tools to facilitate more granular data analysis. These updates demonstrate a strategic focus on integrating artificial intelligence and sophisticated analytical features across its core research and data processing platforms.
Business model & monetisation
QuestionPro primarily uses tiered SaaS subscriptions across survey, research, CX and workforce products, including free entry tiers, per-user plans and enterprise licences. It also monetises premium capabilities such as advanced analytics, integrations, API access and specialised enterprise research functions. A secondary revenue stream comes from respondent sourcing and panel-based research access through its Audience and Communities offerings, which function as paid research enablement and data collection services layered on top of the core software.
- Survey and research software subscriptions
- Software Subscription
- CX and workforce platform licences
- Software Subscription
- Audience and panel access
- Pay-per-Use
- API, advanced analytics and enterprise add-ons
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Medallia
Enterprise software for experience management and customer insight workflows.
- Qualtrics
Enterprise SaaS for experience management, feedback analytics and workflow action.
- SurveyMonkey
Survey and market research software for businesses and research teams.
- SurveySparrow
B2B survey and experience management software for feedback workflows.
- Alida
Enterprise insight community and customer research software for large organisations.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about QuestionPro
What is QuestionPro?
QuestionPro is a private B2B software company that provides survey, market research, customer experience and employee experience platforms.
Who uses QuestionPro?
Its users include enterprise research teams, CX teams, HR and people operations teams, agencies, academics, product teams, marketers and developers integrating survey workflows.
How does QuestionPro make money?
It primarily makes money from tiered SaaS subscriptions and enterprise licences, with additional revenue from audience access, premium research capabilities and integrations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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