COMPANY

QuestionPro

QuestionPro is a b2B survey, research and experience management software platform.

Analyst Perspective

QuestionPro is a private B2B software company that sells survey, market research, customer experience and employee experience platforms. Its core business is subscription software for designing surveys, sourcing respondents, running quantitative and qualitative studies, managing research repositories and automating feedback workflows through integrations and APIs. It serves enterprise research teams, CX and HR functions, market researchers, agencies, academics and other business users that need structured feedback and insight generation. The company makes money primarily through tiered SaaS subscriptions across its product suite, with additional monetisation from premium research capabilities and respondent access. Its acquisition activity shows a clear platform expansion strategy: adding qualitative research, emotion analysis, workforce engagement and UX research to broaden its relevance beyond standalone survey tools and compete more directly with experience management and research software vendors.

Analyst Signal Briefing

No strategic news signals detected in the last 90 days.

Explorer Tier

Start exploring for free

Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.

Get Started with Explorer

Free

View public Company Profiles
Save/watch companies
Build your first Watchlist
Access additional market signals

Key insights about QuestionPro

Competitors

Key competitors include Medallia, SurveyMonkey, Typeform.

View competitors →

Similar Companies

Explore companies with a similar market position and structure.

Explore landscape →

Acquisitions

View companies acquired by QuestionPro over time.

View acquisitions →

Category Differentiation

QuestionPro is a B2B survey and experience management software provider, not a consumer Q&A site or a media publisher. It competes more closely with Qualtrics, SurveyMonkey and Medallia than with advertising or data brokerage platforms.

QuestionPro: About

QuestionPro operates a multi-product B2B SaaS model. It provides cloud software for survey creation, research operations, customer and employee feedback management, panel and audience access, and insights distribution. The company creates value by helping organisations collect structured and unstructured feedback, analyse it, operationalise insights and connect research workflows to enterprise systems. Its platform breadth also supports upsell from basic survey usage into higher-value enterprise research, CX, EX and qualitative workflows.

How QuestionPro Works & Monetises

Business model analysis and core revenue streams

QuestionPro primarily uses tiered SaaS subscriptions across survey, research, CX and workforce products, including free entry tiers, per-user plans and enterprise licences. It also monetises premium capabilities such as advanced analytics, integrations, API access and specialised enterprise research functions. A secondary revenue stream comes from respondent sourcing and panel-based research access through its Audience and Communities offerings, which function as paid research enablement and data collection services layered on top of the core software.

Revenue Channels

Survey and research software subscriptionsSoftware Subscription

CX and workforce platform licencesSoftware Subscription

Audience and panel accessPay-per-Use

API, advanced analytics and enterprise add-onsSoftware Subscription

Side-by-Side Comparisons

Compare QuestionPro directly with top competitors

QuestionPro vs Medallia→QuestionPro vs SurveyMonkey→QuestionPro vs Typeform→

Products & Services in Categories

Verified structural categorizations from the graph

Media Channel

Email & Newsletter Display, Web & Mobile

Technology

Customer Experience (CX) / Voice of Customer (VoC)Measurement & Analytics Platform Market Research & Consumer Panel

QuestionPro: Key Competitors & Alternatives

Medallia
Enterprise software for experience management and customer insight workflows.
Analyze Profile →
SurveyMonkey
Survey and market research software for businesses and research teams.
Analyze Profile →
Typeform
Conversational forms and workflow software for business data collection.
Analyze Profile →

→ View full competitor landscape

Recent Signals (QuestionPro)

QuestionProJun 9, 2026

Introducing Custom Metrics in Advanced Cross-Tabs for QuestionPro BI

Advanced Cross-Tabulation has always been one of the most powerful analytical tools in QuestionPro BI, helping teams uncover relationships between…

Read original source

QuestionProMay 11, 2026

Best Business Analytics Software & Tools in India for 2026: A Complete Guide

Every business collects data. Very few know how to turn it into decisions. The gap between raw data and strategic…

Read original source

QuestionProSep 20, 2018

Conjoint Analysis: Definition, Example, Types, and Model

Conjoint analysis is defined as a survey-based advanced market research analysis method that attempts to understand how people make complex choices.

Read original source

QuestionPro: Frequently Asked Questions

What is QuestionPro?

QuestionPro is a private B2B software company that provides survey, market research, customer experience and employee experience platforms.

Who uses QuestionPro?

Its users include enterprise research teams, CX teams, HR and people operations teams, agencies, academics, product teams, marketers and developers integrating survey workflows.

How does QuestionPro make money?

It primarily makes money from tiered SaaS subscriptions and enterprise licences, with additional revenue from audience access, premium research capabilities and integrations.

Company Facts

Founded: 2005
Headquarters: 12710 Research Blvd Suite #360, Austin, TX 78759, USA
Core Segment: MarTech Vendor
Company Size: 201–500
Official Link: questionpro.com