ON

onlineumfragen.com

B2B survey software and feedback analytics platform.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
onlineumfragen.com GmbH
Entity type
COMPANY
Founded
1999
Headquarters
Micropark, Industriestrasse 23, 6055 Alpnach
Company size
<10
Market role
B2B SaaS Provider
Official website
onlineumfragen.com

What onlineumfragen.com does

The company operates a proprietary B2B SaaS model centred on survey creation and analytics. Customers license the core platform and can extend it with specialised modules for CSAT, NPS, employee engagement, dashboards, qualitative text analysis and email-embedded survey workflows. Beyond software, the company also captures service revenue from panel recruitment, consulting and full-service research delivery, creating a blended software-plus-services model.

Category differentiation

This is a B2B survey and feedback software provider, not a consumer survey rewards site or a general-purpose email marketing platform. It is closer to enterprise survey and insight tooling than to adtech or media businesses.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

onlineumfragen.com is a Swiss B2B survey and feedback software provider operating a proprietary platform for creating, distributing and analysing online questionnaires. Its product suite covers core survey authoring, customer satisfaction and NPS measurement, employee pulse surveys, reporting dashboards, qualitative text analysis and respondent panel access. The business serves market researchers, customer experience teams, HR departments, enterprises, agencies and academic users. The company primarily makes money from recurring software subscriptions, usage-based survey pricing and paid add-on modules, with additional revenue from managed services such as panel recruitment and full-service survey execution. Based on the product evidence, it is positioned as an end-to-end survey and insight platform rather than a broad marketing cloud or consumer-facing app.

Business model & monetisation

Monetisation is primarily based on SaaS subscriptions and modular paid add-ons layered onto the core survey platform. The evidence suggests flexible billing, including usage-based or response-based pricing for survey deployment, annual subscription fees for specialised analytics modules, and separate pricing for dashboarding and reporting layers. The company also generates non-software revenue from project-based consulting, full-service survey execution and managed panel recruitment.

Core survey platform subscriptions
Software Subscription
Specialised analytics modules such as CSAT, NPS, eNPS and QDA
Software Subscription
Dashboarding and reporting add-ons
Software Subscription
Panel recruitment and respondent sourcing
Service Fee
Consulting and full-service survey execution
Service Fee

Products & capabilities

No products with linked sources are available in this view.

Programmatic stack & registry data

Registry entries and observed technical data do not establish certification, legal compliance or actual usage.

onlineumfragen.com GmbH

IAB vendor record: 1061

Cookies declared
Yes
Non-cookie access declared
No
Declared purpose IDs
1, 7, 8, 9

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

Explore company relationships

Questions about onlineumfragen.com

What is onlineumfragen.com?

onlineumfragen.com is a Swiss B2B software provider offering online survey, feedback measurement and reporting tools for enterprises, researchers and institutions.

Who uses onlineumfragen.com?

Its users include market research teams, customer experience departments, HR teams, agencies, academic researchers and enterprises running structured feedback programmes.

How does onlineumfragen.com make money?

It earns revenue through software subscriptions, paid modules, usage-based survey pricing and managed services such as panel recruitment and full-service survey delivery.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

17 publicly documented primary sources and citations linked across the market graph.

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B2B Survey Software & Feedback Analytics Platform for Teams