Toluna

The company operates a hybrid technology-and-services market research model. It maintains large first‑party respondent communities and identity infrastructure, which it uses to power online surveys, synthetic personas and analytics tools. These capabilities are exposed through self‑serve platforms for survey authoring and insights, programmatic/API-based sample sourcing, and managed services delivered by research professionals.

Value is created by giving agencies and brands fast access to profiled respondents, structured data and standardised research workflows, reducing the time and complexity of running quantitative studies. Toluna further extends its proposition via acquisitions of niche research and tracking firms, integrating their capabilities into a single insights stack. Revenue is largely recurring or repeat-project based, tied to platform access, sample volumes and service engagements.

Toluna is a United Kingdom–based market research and insights technology company. It operates an online survey and panel platform, combining first‑party respondent communities with tools for survey creation, fieldwork, analytics and synthetic personas.

The company generates revenue by supplying sample, SaaS access to its survey and analytics platforms, and full‑service research projects. Its customers are primarily market research agencies, consultancies and enterprise insight/marketing teams that need rapid quantitative research, global respondent panels and agile research services, mainly in North America and globally.