MetrixLab
Market research firm for brand, product and customer insights.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MetrixLab Holding B.V.
- Entity type
- COMPANY
- Founded
- 1999
- Headquarters
- Netherlands
- Company size
- 1,001–5,000
- Market role
- Agency & Consultancy
- Official website
- metrixlab.com
What MetrixLab does
MetrixLab creates value by helping organisations reduce commercial risk and improve decision-making before and after product, campaign and customer experience investments. It combines research design, data collection, analytics, benchmarks and client services into packaged solutions spanning advertising and brand, product innovation and customer value. Revenue comes from bespoke studies, ongoing trackers, consulting-led insight delivery and access to platform-based dashboards and tools.
Category differentiation
MetrixLab is a B2B market research and insights provider, not an ad buying platform, consumer app or media owner. It competes with insights and research firms rather than DSPs, SSPs or campaign execution agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MetrixLab is a business research and insights company that sells market research, advertising effectiveness measurement, product innovation testing and customer value analysis to enterprise brands, agencies and strategy teams. Its offering combines survey-based methodologies, benchmarking data, analytics and proprietary delivery platforms to support brand tracking, creative testing, concept validation, segmentation and customer insight programmes. The company generates revenue through a hybrid model of project-based research engagements, managed insight programmes and recurring platform-supported tracking contracts. MetrixLab operates internationally and remains active under its own commercial brand while being integrated into Toluna following the 2023 acquisition.
Business model & monetisation
MetrixLab monetises through project fees for custom research, managed-service retainers for ongoing insight programmes, and subscription-style contracts for tracking dashboards and platform-enabled research workflows. Commercial terms vary by study scope, methodology, market coverage, sample requirements and programme duration, with longer-term enterprise tracking and benchmarking relationships forming a major revenue base.
- Custom market research studies
- Service Fee
- Ongoing brand and customer tracking programmes
- Service Fee
- Platform-supported dashboards and research tooling
- Software Subscription
- Consulting and strategic insight services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Toluna Netherlands B.V. KvK
IAB vendor record: 939
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 7, 9, 10
- Declared feature IDs
- 2, 3
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about MetrixLab
What is MetrixLab?
MetrixLab is a market research and consumer insights company that provides brand, advertising, product innovation and customer value research solutions.
Who uses MetrixLab?
MetrixLab is used by enterprise brand marketers, agencies, product teams, customer experience leaders and strategy teams that need research-driven decision support.
How does MetrixLab make money?
MetrixLab makes money through custom research fees, managed insight programmes, ongoing tracking contracts and platform-supported subscription-style engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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