Advertiser Perceptions
Advertiser Perceptions is a b2B advertiser research platform and consultancy for the advertising industry.
Analyst Perspective
Advertiser Perceptions is a private B2B market research and intelligence company focused on the advertising ecosystem. It gathers proprietary primary research from a managed panel of marketers, agencies, and media buyers, then packages those insights into syndicated research, subscription products, brand tracking programmes, custom studies, and advisory services for media companies, ad tech vendors, agencies, and brand marketing teams. The company generates revenue through enterprise subscriptions, multi-client syndicated research sales, recurring tracking programmes, and bespoke consulting engagements. Its core value lies in providing advertiser sentiment, benchmark data, forecasting, and strategic interpretation that clients use for sales positioning, product development, brand measurement, and go-to-market planning.
Analyst Signal Briefing
Updated: 2 Jul 2026Advertiser Perceptions research reveals that senior media decision-makers now frequently categorise podcasts as a televisual medium, reflecting the growth of video-based consumption. April 2026 findings further indicate significant shifts in how US brands approach out-of-home advertising, highlighting evolving media strategies across the industry. These developments are managed by an established leadership team, including Chief Executive Officer Randy Cohen and Chief Operating Officer Katie Jurina, who maintain the company’s focus on providing deterministic insights into advertiser sentiment and market trends.
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Key insights about Advertiser Perceptions
Category Differentiation
Advertiser Perceptions is not a media buying agency, DSP, or ad measurement vendor. It is a B2B research and intelligence provider focused on advertiser sentiment, benchmarking, and strategy for the advertising industry.
Advertiser Perceptions: About
The company operates a hybrid research-and-software model. It recruits and maintains a proprietary panel of advertising decision-makers, converts that panel data into repeatable benchmark studies and longitudinal tracking products, and distributes the output through subscription access, syndicated reports, and customised research engagements. Value is created by combining exclusive primary data, standardised methodologies, and analyst interpretation for commercial decision-making in media and advertising markets.
How Advertiser Perceptions Works & Monetises
Business model analysis and core revenue streams
Advertiser Perceptions monetises through a mixed model of enterprise subscriptions, syndicated research sales, recurring brand tracking subscriptions, and custom research or consulting fees. AP Ad Insights Hub is positioned as an all-access subscription product with organisation-wide licensing and self-service data access, while custom research and business intelligence engagements are likely sold as project-based or retainer-style services. The model combines recurring revenue from subscriptions with higher-value professional services income.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (Advertiser Perceptions)
Walmart to Acquire Vibe.co, Accelerating CTV Retail Media
Walmart announced plans to acquire Vibe.co, a connected-TV ad platform aimed at small- and mid-sized businesses, in a deal reportedly worth $1.2 billion in cash. The acquisition — subject to customary closing conditions — is Walmart’s largest CTV investment since buying Vizio for $2.3 billion in 2024 and is intended to bring more advertisers into Walmart’s ad ecosystem by combining Walmart’s deterministic purchase data with Vibe’s identity capabilities. The move strengthens Walmart Connect’s CTV push amid rising CTV ad spend industry-wide and follows other strategic CTV deals such as Fox’s Roku purchase. Industry executives say the deal lowers barriers for smaller advertisers, promises tighter measurement of retail outcomes, and intensifies competition with Amazon and other retail media providers.
Read original sourceWalmart Acquires Vibe.co to Boost SMB CTV Ads
Walmart announced on June 23, 2026 that it is acquiring Vibe.co, a French self-serve ad platform for connected-TV (CTV) commercials, for $1.4 billion, according to the Wall Street Journal. Vibe will join Walmart Connect’s commerce ad ecosystem alongside Vizio, which Walmart acquired in 2024, and the companies plan to combine Vibe’s self-serve CTV tools with Walmart’s retail sales data to offer closed-loop attribution. Walmart says the deal is intended to make streaming advertising more accessible to small and medium-sized businesses (SMBs) and to drive performance-focused CTV budgets toward Walmart’s retail media offerings. The acquisition is another example of consolidation in the CTV and media landscape as retailers and platforms build vertically integrated ad stacks.
Read original sourcePodcasting: The New TV?
I was struck the other day when interviewing a senior-level media decision-maker at an agency holding company said, “Well, podcasts are the new TV, right?” Given the popularity of viewing podcasts on video platforms and the investment of some streamers into podcasts, I realized, there may be a case to be made.
Read original sourceAdvertiser Perceptions: Frequently Asked Questions
What is Advertiser Perceptions?
Advertiser Perceptions is a B2B market research and intelligence company serving the advertising, media, agency, and ad tech sectors.
Who uses Advertiser Perceptions?
Its paying customers include media companies, ad tech vendors, agencies, brand marketing teams, ad sales teams, and other business users needing advertiser insight and benchmarking.
How does Advertiser Perceptions make money?
It makes money through enterprise subscriptions, syndicated research sales, recurring tracking products, and custom research or consulting engagements.
Company Facts
- Founded
- 2002
- Core Segment
- Data Provider / Broker
- Company Size
- 50–200
- Official Link
- advertiserperceptions.com