Advertiser Perceptions
B2B advertiser research platform and consultancy for the advertising industry.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2002
- Company size
- 50–200
- Market role
- Data Provider / Broker
- Official website
- advertiserperceptions.com
What Advertiser Perceptions does
The company operates a hybrid research-and-software model. It recruits and maintains a proprietary panel of advertising decision-makers, converts that panel data into repeatable benchmark studies and longitudinal tracking products, and distributes the output through subscription access, syndicated reports, and customised research engagements. Value is created by combining exclusive primary data, standardised methodologies, and analyst interpretation for commercial decision-making in media and advertising markets.
Category differentiation
Advertiser Perceptions is not a media buying agency, DSP, or ad measurement vendor. It is a B2B research and intelligence provider focused on advertiser sentiment, benchmarking, and strategy for the advertising industry.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Advertiser Perceptions is a private B2B market research and intelligence company focused on the advertising ecosystem. It gathers proprietary primary research from a managed panel of marketers, agencies, and media buyers, then packages those insights into syndicated research, subscription products, brand tracking programmes, custom studies, and advisory services for media companies, ad tech vendors, agencies, and brand marketing teams. The company generates revenue through enterprise subscriptions, multi-client syndicated research sales, recurring tracking programmes, and bespoke consulting engagements. Its core value lies in providing advertiser sentiment, benchmark data, forecasting, and strategic interpretation that clients use for sales positioning, product development, brand measurement, and go-to-market planning.
Company news briefing
Briefing updated:
Under the ownership of Eureka Equity Partners, Advertiser Perceptions continues to provide deterministic market insights led by CEO Randy Cohen and COO Katie Jurina. The firm’s June 2026 Trust in Advertising Report reveals that while 50% of advertisers now prioritise excluding AI-generated and 'Made-for-Advertising' inventory, a 29% gap persists between policy and execution. Additionally, research indicating that over half of connected-TV advertisers would shift spend for show-level transparency has informed FreeWheel’s latest reporting tools, reinforcing the company’s influence in establishing industry standards for brand safety and measurement.
Business model & monetisation
Advertiser Perceptions monetises through a mixed model of enterprise subscriptions, syndicated research sales, recurring brand tracking subscriptions, and custom research or consulting fees. AP Ad Insights Hub is positioned as an all-access subscription product with organisation-wide licensing and self-service data access, while custom research and business intelligence engagements are sold as project-based or retainer-style services. The model combines recurring revenue from subscriptions with higher-value professional services income.
- AP Ad Insights Hub subscriptions
- Enterprise subscription licensing
- Custom research engagements
- Project-based service fees
- Syndicated research sales
- Multi-client report and dataset licensing
- Brand tracking programmes
- Recurring subscription contracts
- Business intelligence advisory
- Consulting fees or retainers
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Advertiser Perceptions
What is Advertiser Perceptions?
Advertiser Perceptions is a B2B market research and intelligence company serving the advertising, media, agency, and ad tech sectors.
Who uses Advertiser Perceptions?
Its paying customers include media companies, ad tech vendors, agencies, brand marketing teams, ad sales teams, and other business users needing advertiser insight and benchmarking.
How does Advertiser Perceptions make money?
It makes money through enterprise subscriptions, syndicated research sales, recurring tracking products, and custom research or consulting engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
Continue your research on Advertiser Perceptions
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.