Advertiser Perceptions

The company operates a research-and-insights model built on a proprietary respondent community of senior advertising decision-makers. It fields surveys and studies to generate syndicated reports and forecasts covering topics such as advertising channels, ad tech, trust and AI/ML usage. These outputs are packaged into an all‑access subscription hub and also sold as individual or bundled reports and licences.

In parallel, it undertakes custom, project-based research engagements using the same panel, delivering bespoke datasets and white‑labelled studies for specific clients (e.g., media owners or ad tech vendors). To extend the value of its research, it offers marketing services that transform findings into white papers, digital and print advertising assets, webinars, events and PR support. Value is created by providing credible, practitioner-based market evidence and ready‑to‑use content that supports clients’ strategic decisions and commercial storytelling.

Advertiser Perceptions is a United States-based B2B research and insights firm focused on the advertising and media ecosystem. It operates a proprietary community of brand marketers, agency executives, media specialists and IT leaders, and uses this panel to produce syndicated and custom studies on advertising spend, channel preferences and technology adoption across areas such as CTV, ad tech and AI/ML in advertising.

The company generates revenue from subscriptions to an all‑access insights hub, sales and licences of syndicated reports, project‑based custom research, and fee‑based marketing services that turn research outputs into client-facing content and campaigns. Its customers are primarily media owners, ad tech vendors, agencies and brand-side marketing organisations seeking evidence to inform market planning and to support commercial pitches.