Happydemics

Study: Digital Audio Drives Measurable Funnel Impact

Audion published the "Audio Performance Index", a reference study evaluating digital audio effectiveness across the full marketing funnel. Audion and measurement partner Happydemics aggregated and analysed 423 Brand‑Lift studies using campaign data from 2023–2025, with a focus on the EMEA region (France, UK, Germany, Italy, Netherlands). The study reports high reach for digital audio (e.g., ~80% daily reach in France with average listening of 1h47m), measurable lower‑funnel effects (top campaigns saw purchase intent rises up to 21.6 points) and average upper‑funnel gains (Brand Image +2.5 points, Consideration +7.8 points across analysed campaigns). Audion and Happydemics frame the results as evidence that digital audio can be integrated into data‑driven media planning; the article notes no independent external validation of the aggregated findings.

Leadership Information Updated

Tarek Ouagguini is identified as the CEO & founder of Happydemics, indicating a clear leadership structure.

Displayce Powers Ubisoft's Multi-Country DOOH Campaign

Ubisoft worked with media platform Displayce, agency Artefact and SSP VIOOH to run a programmatic DOOH campaign for Just Dance 2026 across the United Kingdom, France, Germany and Australia during the holiday season. The activation targeted families and parents using proximity-based targeting near retail stores (0.5–1 km activation zones), locally tailored creatives that included retailer logos, and audience signals from Adsquare to select times and locations. The campaign ran on 179 premium screens (86% in shopping malls) and focused in the UK on screens near Argos and Smyths Toys. Measured UK outcomes included 2.6 million impressions, a 33% ad recall (+7 points vs benchmark), a +24-point uplift in consideration and a 46% creative interest rate, with measurement provided by Happydemics.