Happydemics
Brand lift measurement and market research software for media campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- HAPPYDEMICS
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- 73-75 Rue de la Plaine, 75020 Paris, France
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- happydemics.com
What Happydemics does
Happydemics operates a B2B measurement software model. It provides brands, agencies, publishers, and ad tech platforms with a proprietary platform for survey-based brand lift measurement, benchmark comparison, and in-campaign optimisation. The company creates value by supplying privacy-conscious effectiveness data and actionable insight that helps media buyers prove and improve campaign impact across multiple channels.
Category differentiation
Happydemics is not a general-purpose survey form builder or customer experience suite. It is specifically focused on cross-channel brand lift measurement, market research, and campaign effectiveness for media buyers and publishers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Happydemics is a French B2B software company that provides cross-channel brand lift measurement and market research tools for advertisers, agencies, publishers, and ad tech platforms. Its platform captures in-context consumer feedback from exposed audiences using a panel-free methodology, then turns that data into campaign measurement, benchmarks, forecasting, and optimisation outputs across channels such as CTV, DOOH, display, social, audio, and retail media. The company makes money by selling access to its measurement platform and associated analytics modules, likely through enterprise subscriptions and campaign- or study-based contracts. Its customers use the platform to quantify brand outcomes, compare results against historical benchmarks, and improve media and creative decisions while campaigns are live.
Company news briefing
Briefing updated:
Led by CEO Tarek Ouagguini, Happydemics continues to expand its brand lift measurement footprint across digital advertising channels. Recent developments include survey-based validations for a pioneering weather-triggered OOH campaign by Aveeno, TikTok, and Displayce, alongside new integrations with Silverpush for contextual video campaigns and TiVo Ads to enhance measurement capabilities within the CTV and OTT markets.
Business model & monetisation
Happydemics uses a SaaS-led monetisation model. Commercial terms are enterprise-oriented and likely combine subscription access to the core measurement platform with usage-based fees tied to campaigns, studies, markets, or benchmark access. Additional monetisation comes from premium modules such as real-time in-flight optimisation and expanded analytics or forecasting capabilities.
- Platform subscriptions
- Software Subscription
- Campaign or study-based measurement fees
- Service Fee
- Premium optimisation modules
- Software Subscription
- Benchmarking and analytics add-ons
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Happydemics
IAB vendor record: 550
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 7, 8, 9, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
TiVo Ads Integrates Happydemics Brand Lift Measurement
Measurement · Recorded impact score: 2/5
TiVo Ads, the advertising division of TiVo, has chosen Happydemics, a brand lift measurement platform, to enhance its advertising measurement capabilities. This partnership will enable TiVo Ads to provide its clients with brand lift studies, which are crucial for understanding the impact of their ad campaigns. The integration of Happydemics' survey-based measurement is expected to give advertisers a better way to measure the effectiveness of their campaigns, particularly within the growing CTV/OTT market. The companies will leverage Happydemics' platform to gather and analyze consumer responses, providing a more comprehensive view of the advertising ROI.
- TiVo Ads selects Happydemics for brand lift measurement.
- The partnership aims to provide advertisers with a more robust way to measure campaign effectiveness.
Silverpush Partners with Happydemics for Brand Lift Measurement
Brand Lift Measurement · Recorded impact score: 3/5
Silverpush, a Singapore-based adtech company, has announced a partnership with Happydemics, a brand lift measurement specialist, to integrate external brand impact measurement into its contextual video campaigns. Happydemics will use survey-based methods to measure metrics such as ad recall, interest, and consideration. This allows Silverpush to evaluate campaign success beyond standard delivery metrics like impressions and reach. The partnership addresses advertisers' demand for clear evidence that contextual campaigns deliver relevant outcomes. Silverpush, which entered the DACH market in 2025, recently also partnered with Airtory to adapt social media videos for YouTube and CTV. The company's technology processes context and platform signals to inform targeting decisions, while DSPs execute the campaigns.
- Silverpush has partnered with Happydemics for brand lift measurement.
- Happydemics will measure ad recall, interest, and consideration for Silverpush's contextual campaigns.
Digital Audio Expands Into Lower-Funnel Performance Marketing
Audio · Recorded impact score: 2/5
In an interview with ADZINE, Ina Börner explains how digital audio advertising is moving beyond its traditional branding role into measurable performance marketing across the mid and lower funnel. She clarifies that digital audio encompasses not only classic audio spots but also sponsored ads, host-read ads, and podcasts, and that 'performance' does not automatically mean purchase—measurable outcomes are key. Börner details how her company works with third-party measurement partners such as Okube, Veritonic, Adsquare, Yougov, and Happydemics to measure ad recall, consideration, drive-to-web, drive-to-store, and purchase effects. She emphasizes that creative quality is critical and discusses the use of AI for targeting, contextual analysis, and creative review, as well as Dynamic Creative Optimization to tailor spots by time, audience, and usage context. The company currently still uses human voices for production.
- Digital audio advertising can be deployed for mid- and lower-funnel performance goals with measurable outcomes.
- Measurement partners include Okube (drive-to-store/purchase), Veritonic (measurement), Adsquare (geo-data), Yougov (brand surveys), and Happydemics (brand lift).
Explore company relationships
Questions about Happydemics
What is Happydemics?
Happydemics is a B2B measurement and market research platform that helps advertisers and media partners measure brand lift and campaign impact across channels.
Who uses Happydemics?
Its users are brands, advertisers, media agencies, publishers, DSPs, and other ad tech or media teams that need campaign effectiveness data.
How does Happydemics make money?
It makes money through software subscriptions and likely campaign- or study-based fees for measurement, benchmarking, analytics, and optimisation modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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