Happydemics
Happydemics is a brand lift measurement and market research software for media campaigns.
Happydemics operates in the AdTech Vendor segment.
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Distinction
Happydemics is not a general-purpose survey form builder or customer experience suite. It is specifically focused on cross-channel brand lift measurement, market research, and campaign effectiveness for media buyers and publishers.
- Founded
- 2015
- Headquarters
- 73-75 Rue de la Plaine, 75020 Paris, France
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Happydemics
Happydemics: About
Happydemics operates a B2B measurement software model. It provides brands, agencies, publishers, and ad tech platforms with a proprietary platform for survey-based brand lift measurement, benchmark comparison, and in-campaign optimisation. The company creates value by supplying privacy-conscious effectiveness data and actionable insight that helps media buyers prove and improve campaign impact across multiple channels.
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Happydemics: Market Position
Happydemics is a French B2B software company that provides cross-channel brand lift measurement and market research tools for advertisers, agencies, publishers, and ad tech platforms. Its platform captures in-context consumer feedback from exposed audiences using a panel-free methodology, then turns that data into campaign measurement, benchmarks, forecasting, and optimisation outputs across channels such as CTV, DOOH, display, social, audio, and retail media.
The company makes money by selling access to its measurement platform and associated analytics modules, likely through enterprise subscriptions and campaign- or study-based contracts. Its customers use the platform to quantify brand outcomes, compare results against historical benchmarks, and improve media and creative decisions while campaigns are live.
Happydemics: Frequently Asked Questions
What is Happydemics?
Happydemics is a B2B measurement and market research platform that helps advertisers and media partners measure brand lift and campaign impact across channels.
Who uses Happydemics?
Its users are brands, advertisers, media agencies, publishers, DSPs, and other ad tech or media teams that need campaign effectiveness data.
How does Happydemics make money?
It makes money through software subscriptions and likely campaign- or study-based fees for measurement, benchmarking, analytics, and optimisation modules.
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