Behavio
Behavioural science SaaS for brand tracking and ad testing.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Behavio Labs s.r.o.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Czech Republic
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- behaviolabs.com
What Behavio does
Behavio operates a B2B software-led market research model. It converts behavioural research and statistical modelling into subscription software for ongoing brand measurement and pre-launch creative evaluation, then extends customer value through managed research and expert interpretation. The platform creates value by reducing wasted media spend, improving creative decisions and giving marketing teams continuous evidence on brand performance and market positioning.
Category differentiation
Behavio is a B2B marketing research and measurement software company, not a general-purpose consumer app or an ad buying platform. It focuses on brand tracking, ad testing and market insight rather than media trading or campaign delivery.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Behavio Labs s.r.o., trading as Behavio, is a private B2B marketing research and measurement software company headquartered in the Czech Republic. It sells a portfolio of products centred on ad testing, brand tracking and market mapping. Its core offer combines continuous survey-based brand measurement with predictive creative testing for video, audio, image and text assets, helping marketers assess brand health, compare competitors and forecast campaign effectiveness before media spend is committed. The company generates revenue primarily through recurring SaaS subscriptions, with additional monetisation from managed research, consulting and advanced analysis. Its direct customers are brand marketers, insight teams, advertising teams, agencies, media planners and brand strategists. Behavio’s commercial positioning is built around a proprietary behavioural science methodology that replaces purely declarative research with predictive models tied to business impact and marketing ROI.
Business model & monetisation
Behavio monetises through recurring SaaS subscriptions for products such as Ad Testing and Brand Tracking, with pricing structured around platform access and usage variables such as test volume, creatives analysed or survey activity. It also earns revenue from managed-service research projects, custom market mapping, expert consulting and advanced analytical support. Free or low-friction product entry points support lead generation and upsell into higher-value enterprise plans.
- Ad testing platform subscriptions
- Software Subscription
- Brand tracking platform subscriptions
- Software Subscription
- Market mapping projects
- Service Fee
- Consulting and advanced analysis
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Client Consultant (Benelux)(Mid-Level) | Sales & Business Development | Netherlands (Benelux) |
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Questions about Behavio
What is Behavio?
Behavio is a Czech B2B marketing research and measurement company that provides software for ad testing, brand tracking and market mapping.
Who uses Behavio?
Brand managers, marketing teams, insight teams, media planners, researchers and agencies use Behavio to evaluate creatives and monitor brand performance.
How does Behavio make money?
Behavio makes money through recurring SaaS subscriptions and paid research, consulting and analysis services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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