Neurons

Neurons operates a B2B SaaS model centred on predictive creative analytics. It uses proprietary neuroscience and eye-tracking training data to produce attention heatmaps, behavioural scores, and optimisation recommendations for ad assets. Value is created by reducing creative testing time, improving campaign readiness before launch, and allowing customers to embed predictive insights into their own workflows through an API.

Neurons is a Danish B2B software company that provides neuroscience-based creative testing and predictive analytics for advertising assets. Its core platform helps brands, agencies, and insights teams assess likely audience attention, engagement, and memory responses before campaigns go live, using models trained on long-running eye-tracking and brain-response datasets.

The business generates revenue primarily from subscription access to its creative intelligence platform, with additional monetisation through enterprise-style API access, add-ons, and services such as workshops. Its customers are mainly advertiser marketing teams, media agencies, and technical analytics teams seeking to pre-test and optimise creative across digital channels without relying solely on live A/B testing.