Amplified
Amplified is a attention-based advertising measurement and planning platform for marketers.
Analyst Perspective
Amplified is an Australian B2B advertising measurement company operating under the legal entity Amplified Intelligence Technologies Pty Ltd. Its core offer is a proprietary platform for attention-based media planning, creative testing and in-flight campaign measurement, supplemented by API integrations, custom research and expert analysis. Its customers are brands, media agencies, publishers, platform operators and ad operations or analytics teams that want to use attention signals rather than conventional viewability or reach metrics alone. The company makes money through software subscriptions, usage-based access and enterprise licensing for its platform, alongside project-based research, analysis and partnership work. Its commercial position sits between ad measurement software and specialist marketing intelligence services, with value created by embedding attention data into campaign planning, buying and optimisation workflows across channels such as CTV, social, display and gaming.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Amplified, formerly known as Amplified Intelligence, has rebranded to support its global expansion as attention metrics increasingly serve as a currency for media trading. The company recently launched AttentionAI, a predictive tool that transforms single creative assets into modelled attention datasets to forecast audience engagement across platforms before media spend is committed. This development aims to transition the industry from passive impression measurement toward actionable, pre-bid performance insights.
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Key insights about Amplified
Category Differentiation
This company is not a general creative or media agency despite its name; it is a B2B attention measurement and analytics provider. It should also be distinguished from broad ad verification vendors because its positioning centres on planning, testing and optimisation through attention data.
Amplified: About
Amplified operates a hybrid software-and-services model. It sells a proprietary measurement and analytics platform that helps advertising stakeholders plan campaigns, test creative and monitor in-flight performance using attention data. Around that core platform, it offers API integrations so clients can pipe attention signals into existing media and analytics stacks, plus bespoke research, expert analysis and strategic partnership work for clients needing custom studies or implementation support.
How Amplified Works & Monetises
Business model analysis and core revenue streams
Amplified monetises primarily through SaaS subscription licensing for its core platform, with pricing ranging from pay-as-you-go usage to broader enterprise licences. Additional revenue likely comes from API and integration access, either usage-based or bundled within higher software tiers, and from bespoke research, analytical services and strategic collaboration projects sold on a service-fee basis.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Amplified)
Not all seconds are equal: Why Attentive Seconds are the foundation of better creative and media decisions
Learn how AttentionAI uses active, passive and non-attention seconds to show whether ads are truly seen, processed and given the chance to work.
Read original sourceAmplified Launches Ground-Breaking Predictive AI to Transform Creative and Media Performance
AttentionAI turns a single creative asset into a robust, modelled attention dataset, predicting how audiences will engage across platforms, formats and demographics before media spend is committed.
Read original sourceInvest in Modern Media Measurement for Change | Amplified
Amplified is positioned for major global expansion as attention metrics become the new currency of media trading.
Read original sourceAmplified: Frequently Asked Questions
What is Amplified?
Amplified is a B2B advertising measurement company that provides attention-based planning, testing and campaign analytics software, plus related research and analysis services.
Who uses Amplified?
Its users are advertiser brands, media agencies, publishers, platform operators, analytics teams and ad operations teams that need attention data for planning and optimisation.
How does Amplified make money?
It earns revenue from SaaS subscriptions, pay-as-you-go and enterprise platform access, API and integration usage, and bespoke research or analytical services.
Company Facts
- Founded
- 2017
- Headquarters
- Level 1, 109 Grote Street, Adelaide, South Australia, 5000
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- amplified.co