Amplified
Attention-based advertising measurement and planning platform for marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Amplified Intelligence Technologies Pty Ltd
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Level 1, 109 Grote Street, Adelaide, South Australia, 5000
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- amplified.co
What Amplified does
Amplified operates a hybrid software-and-services model. It sells a proprietary measurement and analytics platform that helps advertising stakeholders plan campaigns, test creative and monitor in-flight performance using attention data. Around that core platform, it offers API integrations so clients can pipe attention signals into existing media and analytics stacks, plus bespoke research, expert analysis and strategic partnership work for clients needing custom studies or implementation support.
Category differentiation
This company is not a general creative or media agency despite its name; it is a B2B attention measurement and analytics provider. It should also be distinguished from broad ad verification vendors because its positioning centres on planning, testing and optimisation through attention data.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Amplified is an Australian B2B advertising measurement company operating under the legal entity Amplified Intelligence Technologies Pty Ltd. Its core offer is a proprietary platform for attention-based media planning, creative testing and in-flight campaign measurement, supplemented by API integrations, custom research and expert analysis. Its customers are brands, media agencies, publishers, platform operators and ad operations or analytics teams that want to use attention signals rather than conventional viewability or reach metrics alone. The company makes money through software subscriptions, usage-based access and enterprise licensing for its platform, alongside project-based research, analysis and partnership work. Its commercial position sits between ad measurement software and specialist marketing intelligence services, with value created by embedding attention data into campaign planning, buying and optimisation workflows across channels such as CTV, social, display and gaming.
Company news briefing
Briefing updated:
Amplified, formerly known as Amplified Intelligence, has rebranded to support its global expansion as attention metrics increasingly serve as a currency for media trading. The company recently launched AttentionAI, a predictive tool that transforms single creative assets into modelled attention datasets to forecast audience engagement across platforms before media spend is committed. This development aims to transition the industry from passive impression measurement toward actionable, pre-bid performance insights.
Business model & monetisation
Amplified monetises primarily through SaaS subscription licensing for its core platform, with pricing ranging from pay-as-you-go usage to broader enterprise licences. Additional revenue comes from API and integration access, either usage-based or bundled within higher software tiers, and from bespoke research, analytical services and strategic collaboration projects sold on a service-fee basis.
- Platform subscriptions
- Software Subscription
- Usage-based platform access
- Pay-per-Use
- Enterprise licences
- Software Subscription
- Custom research and analysis
- Service Fee
- Strategic partnerships and integration work
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Amplified IntelligenceTechnologies
IAB vendor record: 1195
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared special purpose IDs
- 1, 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Project Manager(Mid-Level) | Product & Design | Adelaide |
Explore company relationships
Questions about Amplified
What is Amplified?
Amplified is a B2B advertising measurement company that provides attention-based planning, testing and campaign analytics software, plus related research and analysis services.
Who uses Amplified?
Its users are advertiser brands, media agencies, publishers, platform operators, analytics teams and ad operations teams that need attention data for planning and optimisation.
How does Amplified make money?
It earns revenue from SaaS subscriptions, pay-as-you-go and enterprise platform access, API and integration usage, and bespoke research or analytical services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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