Viomba

Viomba is a Finnish private software company that develops attention measurement and creative optimisation tools for digital advertising. Its core products, Pathfinder and AdTention, analyse how likely ads are to be seen and where user attention is concentrated, using proprietary models trained on large eye-tracking datasets. The company sells to advertisers, media agencies, programmematic buyers and marketing teams that want to improve campaign effectiveness across display, video and social inventory. The business is primarily a B2B SaaS model. Viomba generates revenue through subscription plans, enterprise contracts and usage-based pricing for ad measurement and analytics. Its value proposition is to provide attention-based analytics that go beyond standard viewability metrics, helping customers reallocate creative and media spend towards ads more likely to capture visual attention.