Viomba
Attention measurement software for optimising digital advertising creatives.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Viomba Oy
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Kaikukatu 2 C, 00530 Helsinki
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- viomba.com
What Viomba does
Viomba operates as a B2B ad measurement software vendor. It builds proprietary attention analytics products that ingest ad creatives and campaign data, score likely visual attention outcomes, and surface optimisation recommendations through self-service software. Customers use the platform to improve creative performance and media efficiency, while Viomba monetises through recurring software access, enterprise packages and usage-based measurement fees.
Category differentiation
Viomba is not a DSP, SSP or ad network; it is an attention measurement and analytics software provider for advertisers and agencies. It should also be distinguished from generic AI vendors because its core function is ad measurement rather than foundational model infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Viomba is a Finnish private software company that develops attention measurement and creative optimisation tools for digital advertising. Its core products, Pathfinder and AdTention, analyse how likely ads are to be seen and where user attention is concentrated, using proprietary models trained on large eye-tracking datasets. The company sells to advertisers, media agencies, programmematic buyers and marketing teams that want to improve campaign effectiveness across display, video and social inventory. The business is primarily a B2B SaaS model. Viomba generates revenue through subscription plans, enterprise contracts and usage-based pricing for ad measurement and analytics. Its value proposition is to provide attention-based analytics that go beyond standard viewability metrics, helping customers reallocate creative and media spend towards ads more likely to capture visual attention.
Company news briefing
Briefing updated:
Viomba has confirmed its core leadership structure, identifying Markku Mäntymaa as CEO and founding partner alongside CTO Veikko Hyyrynen. The organisation is currently prioritising the development of AI-driven attention prediction and benchmarking metrics, as evidenced by its latest technical content. These updates reinforce the firm's focus on specialised attention-based analytics for marketing performance.
Business model & monetisation
Viomba monetises mainly through SaaS pricing. Pathfinder combines recurring subscriptions and enterprise plans with pay-as-you-go measurement for individual creatives or campaign usage. The company also generates revenue from premium analytics outputs, attention data enrichment and optimisation insights embedded into campaign workflows, especially where integrations with DSPs and ad servers are required.
- Pathfinder subscriptions and enterprise plans
- Software Subscription
- Per-creative or usage-based measurement
- Pay-per-Use
- Attention data enrichment and analytics outputs
- Data-enabled software add-on
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Viomba Oy
IAB vendor record: 1208
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Declared feature IDs
- 3
- Declared special purpose IDs
- 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Viomba
What is Viomba?
Viomba is a Finnish B2B software company that provides attention measurement and creative optimisation tools for digital advertising.
Who uses Viomba?
Its users are advertisers, media agencies, programmematic buyers, ad operations teams and enterprise marketing organisations running digital campaigns.
How does Viomba make money?
Viomba makes money through SaaS subscriptions, enterprise contracts and usage-based pricing for attention measurement and campaign analytics.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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