Adnami
Attention-led programmatic advertising platform with creative, measurement and services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adnami ApS
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Skindergade 45, 3 - 1159 København
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- adnami.io
What Adnami does
Adnami creates value by combining proprietary ad formats, measurement technology and campaign execution into a single attention-led programmatic stack. It helps buyers deploy high-impact display and video creatives across publisher inventory, measure attention beyond standard viewability and automate or manage deal curation and campaign optimisation. Publishers benefit from compatible premium formats and monetisation support, while advertisers and agencies gain creative tools, analytics and execution capacity.
Category differentiation
Adnami is an adtech and programmatic campaign platform, not a consumer publisher or a standalone general-purpose DSP at the scale of the largest buying platforms. It is specifically focused on attention-led display and video advertising, measurement and managed execution.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adnami is a Danish adtech company that provides attention-focused programmatic advertising products for advertisers, agencies and publishers. Its offering combines high-impact display formats, streamed video ad delivery, attention measurement, curated multi-publisher deal creation and managed campaign execution. The company operates mainly in open web display and video advertising rather than as a broad consumer platform. It generates revenue through a hybrid model: software-like platform usage, fees or margin tied to programmatic media spend and curated deals, plus service revenue from managed campaign execution and creative production. Its customers are primarily brands, media agencies, trading teams and publishers seeking higher-impact creative, attention-based measurement and outsourced programmatic execution.
Company news briefing
Briefing updated:
Adnami has secured an exclusive partnership with Atria to deliver high-impact creative solutions, while expanding its market reach through the launch of exclusive attention-optimised packages within Google's Display & Video 360 (DV360). Led by CEO Simon Kvist Gaulshøj, the company continues to develop its programmatic offerings alongside publisher alliances and industry discussions around agentic curation.
Business model & monetisation
Adnami monetises through a blended commercial model. Core revenue comes from fees or margin linked to programmatic campaign spend, curated multi-publisher deals and deployment of proprietary high-impact and video formats. It also earns SaaS-style platform revenue from measurement and creative tooling, alongside service fees for managed campaign execution and separate creative production charges for bespoke assets.
- Programmatic media fees on curated deals and campaign spend
- Percentage Take-Rate
- Managed campaign execution
- Service Fee
- Creative production services
- Service Fee
- Measurement and creative tooling usage
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Adnami Aps
IAB vendor record: 612
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Subsidiaries & acquisitions
- Revolution Ad
Interactive 3D adtech platform and creative-first ad network.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Adnami makes attention data available across Index Marketplaces
Recorded impact score: 2/5
Adnami announces availability of attention data across Index Marketplaces, expanding its partnership with Index Exchange.
Adnami Joins Index Exchange Data Vendor Ecosystem
Infrastructure · Recorded impact score: 3/5
Adnami, a Danish ad tech company specializing in high-impact display formats, has joined Index Exchange's data vendor ecosystem. This integration enables Adnami to access Index Exchange's supply-side platform to expand its distribution and offer its premium ad formats to a wider range of publishers and advertisers. The collaboration allows Adnami to leverage Index Exchange's robust infrastructure and demand relationships, enhancing its ability to deliver high-impact, viewable advertising at scale. This move is part of Adnami's strategy to strengthen its presence in the programmatic advertising space and provide more value to its partners through enhanced monetization opportunities.
- Adnami has joined Index Exchange's data vendor ecosystem.
- The partnership enables Adnami to distribute its high-impact display formats via Index Exchange.
Adnami Launches Attention-Optimised Packages on DV360
Ad Tech · Recorded impact score: 3/5
Adnami, a provider of high-impact display ad formats, has announced the launch of exclusive attention-optimised packages within Google's Display & Video 360 (DV360). This integration enables advertisers and agencies to directly access Adnami's high-impact, attention-driven inventory through the DV360 platform. The move is aimed at simplifying the buying process for attention-optimised campaigns, allowing for more efficient activation and measurement of attention metrics within a leading demand-side platform. The partnership leverages Adnami's ad formats and measurement capabilities to offer a new avenue for brands to enhance campaign performance and move beyond traditional viewability metrics.
- Adnami launched attention-optimised packages on Display & Video 360.
- The packages are exclusive to DV360.
Explore company relationships
Questions about Adnami
What is Adnami?
Adnami is a Danish adtech company offering high-impact ad formats, attention measurement, curated programmatic deals and managed campaign services.
Who uses Adnami?
Its direct customers are advertisers, media agencies, trading desks, media buyers and publishers running or supporting programmatic display and video campaigns.
How does Adnami make money?
It earns revenue from programmatic media fees or margin, software-style platform usage, managed campaign services and creative production work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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