Adnami
Adnami is a attention-led programmatic advertising platform with creative, measurement and services.
Analyst Perspective
Adnami is a Danish adtech company that provides attention-focused programmatic advertising products for advertisers, agencies and publishers. Its offering combines high-impact display formats, streamed video ad delivery, attention measurement, curated multi-publisher deal creation and managed campaign execution. The company appears to operate mainly in open web display and video advertising rather than as a broad consumer platform. It generates revenue through a hybrid model: software-like platform usage, fees or margin tied to programmatic media spend and curated deals, plus service revenue from managed campaign execution and creative production. Its customers are primarily brands, media agencies, trading teams and publishers seeking higher-impact creative, attention-based measurement and outsourced programmatic execution.
Analyst Signal Briefing
Updated: 2 Jul 2026Adnami has secured an exclusive partnership with Atria, a new UK publisher collective including Hearst UK and Future, to deliver high-impact ad formats across premium programmatic inventory. Additionally, the company has partnered with Adnuntius to facilitate political advertising campaigns in the Nordics. These developments, supported by a management team led by CEO Simon Kvist Gaulshøj, demonstrate a strategic focus on scaling standardised high-impact solutions through direct publisher alliances and specialised regional market expansions.
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Key insights about Adnami
Category Differentiation
Adnami is an adtech and programmatic campaign platform, not a consumer publisher or a standalone general-purpose DSP at the scale of the largest buying platforms. It is specifically focused on attention-led display and video advertising, measurement and managed execution.
Adnami: About
Adnami creates value by combining proprietary ad formats, measurement technology and campaign execution into a single attention-led programmatic stack. It helps buyers deploy high-impact display and video creatives across publisher inventory, measure attention beyond standard viewability and automate or manage deal curation and campaign optimisation. Publishers benefit from compatible premium formats and monetisation support, while advertisers and agencies gain creative tools, analytics and execution capacity.
How Adnami Works & Monetises
Business model analysis and core revenue streams
Adnami monetises through a blended commercial model. Core revenue likely comes from fees or margin linked to programmatic campaign spend, curated multi-publisher deals and deployment of proprietary high-impact and video formats. It also earns SaaS-style platform revenue from measurement and creative tooling, alongside service fees for managed campaign execution and separate creative production charges for bespoke assets.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Adnami: Key Subsidiaries & Acquisitions
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Interactive 3D adtech platform and creative-first ad network.
Recent Signals (Adnami)
UK Publishers Form Atria To Curate Premium Inventory
A group of major UK publishers has formed Atria, a publisher collective launched in February in partnership with data-management firm Permutive, to curate and sell premium programmatic ad inventory on their own terms. Atria bundles display and video inventory from six competing publishers (including Hearst UK, Bauer Media, Immediate, Future, HELLO! and Time Out), representing 105 digital brands and about 33 million monthly uniques. The collective uses curated deal IDs prioritized in SSP waterfalls and always-on PMPs, while Permutive leverages publishers’ first-party data to build audience segments without exposing proprietary signals. The initiative aims to simplify buying for agencies, reduce bidstream bloat from resellers, protect publisher value as AI commoditizes content, and test high-impact formats (via an exclusive Adnami partnership). Early campaigns — including one by Princess Cruises — have shown promising performance metrics.
Read original sourceRemoved main heading 'Our Story - We Standardise High Impact Advertising'
- # Our Story - We Standardise High Impact Advertising
Read original sourceAdnami & Adnuntius Join Forces to Shape the Future of Political Advertising in the Nordics
Read original sourceAdnami: Frequently Asked Questions
What is Adnami?
Adnami is a Danish adtech company offering high-impact ad formats, attention measurement, curated programmatic deals and managed campaign services.
Who uses Adnami?
Its direct customers are advertisers, media agencies, trading desks, media buyers and publishers running or supporting programmatic display and video campaigns.
How does Adnami make money?
It earns revenue from programmatic media fees or margin, software-style platform usage, managed campaign services and creative production work.
Company Facts
- Founded
- 2017
- Headquarters
- Skindergade 45, 3 - 1159 København
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- adnami.io