Observed Signal · Sep 7, 2026 · Partnership · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
Ad Tech Market: Adnami Launches Attention-Optimised Packages on DV360
Adnami, a provider of high-impact display ad formats, has announced the launch of exclusive attention-optimised packages within Google's Display & Video 360 (DV360). This integration enables advertisers and agencies to directly access Adnami's high-impact, attention-driven inventory through the DV360 platform. The move is aimed at simplifying the buying process for attention-optimised campaigns, allowing for more efficient activation and measurement of attention metrics within a leading demand-side platform. The partnership leverages Adnami's ad formats and measurement capabilities to offer a new avenue for brands to enhance campaign performance and move beyond traditional viewability metrics.
This is a product integration that expands the accessibility of attention-based advertising through a major DSP, indicating a growing trend towards attention metrics and streamlined buying. Relevant for AdTech and media buying.
Key Takeaways & Evidence Grounding
- Adnami launched attention-optimised packages on Display & Video 360.
- The packages are exclusive to DV360.
- The launch allows advertisers to buy Adnami's high-impact inventory through DV360.
- The initiative aims to streamline the buying of attention-based advertising.
- The new packages are designed to improve campaign performance through attention metrics.
Connected Companies & Entities
2 Entities mappedAdnami
Attention-led programmatic advertising platform with creative, measurement and services.
“Adnami Launches Exclusive Attention-Optimised Packages on Display & Video 360...”
Search, video, adtech and cloud giant within Alphabet.
“Display & Video 360 is a part of Google's advertising products....”
Ontology Mapping & Concepts
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