Observed Signal · Oct 2, 2026 · Market Signal · Source: Adnami · Impact: 2/5
Adnami makes attention data available across Index Marketplaces
Adnami announces availability of attention data across Index Marketplaces, expanding its partnership with Index Exchange.
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Recent verified developments and strategic activity across this market segment.
Adnami Joins Index Exchange Data Vendor Ecosystem
Adnami, a Danish ad tech company specializing in high-impact display formats, has joined Index Exchange's data vendor ecosystem. This integration enables Adnami to access Index Exchange's supply-side platform to expand its distribution and offer its premium ad formats to a wider range of publishers and advertisers. The collaboration allows Adnami to leverage Index Exchange's robust infrastructure and demand relationships, enhancing its ability to deliver high-impact, viewable advertising at scale. This move is part of Adnami's strategy to strengthen its presence in the programmatic advertising space and provide more value to its partners through enhanced monetization opportunities.
Index Exchange Enhances Ad Targeting with Attention Data Integration
Index Exchange has integrated attention-based audience segments from measurement provider Xpln.ai into its Supply-Side Platform via Index Marketplaces. The integration makes Xpln.ai’s attention segments available for activation inside the SSP, enabling advertisers and agencies to target inventory with high attention scores or exclude low-attention environments during programmatic buying. Index Exchange and Xpln.ai say embedding attention data directly into the buying workflow simplifies operations by removing separate post-campaign measurement steps and allows pre-campaign optimization of attention-based inventory. Cadi Jones (SVP EMEA, Index Exchange) and Fabien Magalon (CEO & Co‑Founder, Xpln.ai) are quoted describing the expected benefits for media strategy, transparency, and performance.
Revolutionizing Ad Buying: xpln.ai Integrates with Index Exchange
xpln.ai announced on 12 February 2026 a global integration with Index Marketplaces, Index Exchange’s omnichannel platform, making xpln.ai’s attention segments directly available within the SSP. The integration enables advertisers and agencies to activate attention-based audience segments with a single click, target high-attention inventory, and limit or exclude low-attention placements prior to campaign launch. xpln.ai positions the capability as a way to move attention measurement from post-campaign analysis to automated pre-bid optimisation. Index Exchange and xpln.ai state the partnership aims to simplify programmatic workflows, improve media quality and boost campaign effectiveness by embedding attention data into sell-side decisioning.
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