Observed Signal · Feb 24, 2026 · Integration · Source: Adzine · Impact: 3/5 · Sentiment: Positive
Index Exchange Enhances Ad Targeting with Attention Data Integration
Index Exchange has integrated attention-based audience segments from measurement provider Xpln.ai into its Supply-Side Platform via Index Marketplaces. The integration makes Xpln.ai’s attention segments available for activation inside the SSP, enabling advertisers and agencies to target inventory with high attention scores or exclude low-attention environments during programmatic buying. Index Exchange and Xpln.ai say embedding attention data directly into the buying workflow simplifies operations by removing separate post-campaign measurement steps and allows pre-campaign optimization of attention-based inventory. Cadi Jones (SVP EMEA, Index Exchange) and Fabien Magalon (CEO & Co‑Founder, Xpln.ai) are quoted describing the expected benefits for media strategy, transparency, and performance.
Embedding attention measurement data into an SSP affects programmatic targeting and campaign optimization workflows, enabling pre‑campaign attention optimization and simplifying media buying — a meaningful development for advertisers and supply partners.
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Key Takeaways & Evidence Grounding
- Index Exchange integrated Xpln.ai attention segments into its Index Marketplaces (SSP).
- Xpln.ai builds audience segments from attention‑rich environments and supplies those segments to buyers.
- Advertisers and agencies can activate attention segments within the SSP to target high‑attention inventory or exclude low‑attention environments.
- Index Exchange and Xpln.ai state the integration embeds attention signals directly into programmatic buying, enabling pre‑campaign optimization and operational simplification.
- Cadi Jones (SVP EMEA, Index Exchange) and Fabien Magalon (CEO & Co‑Founder, Xpln.ai) publicly commented on the integration.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Revolutionizing Ad Buying: xpln.ai Integrates with Index Exchange
xpln.ai announced on 12 February 2026 a global integration with Index Marketplaces, Index Exchange’s omnichannel platform, making xpln.ai’s attention segments directly available within the SSP. The integration enables advertisers and agencies to activate attention-based audience segments with a single click, target high-attention inventory, and limit or exclude low-attention placements prior to campaign launch. xpln.ai positions the capability as a way to move attention measurement from post-campaign analysis to automated pre-bid optimisation. Index Exchange and xpln.ai state the partnership aims to simplify programmatic workflows, improve media quality and boost campaign effectiveness by embedding attention data into sell-side decisioning.
Adnami makes attention data available across Index Marketplaces
Adnami announces availability of attention data across Index Marketplaces, expanding its partnership with Index Exchange.
Index Exchange Boosts Streaming Ads with Cocie AI Integration
On 17 February 2026 Cocie AI announced it is utilising Index Marketplaces, Index Exchange’s omnichannel platform, to enable sell-side audience activation across streaming TV. Cocie AI provides AI-driven content analysis that converts live and on-demand streams into real-time, brand-safe contextual segments enriched with granular metadata and controls. The integration packages streaming supply with show-level contextual insights and transparency for media agencies and brands while preserving advertiser control over curation strategies. Index Exchange framed the move as improving precision and control for marketers and unlocking additional value for publishers; Cadi Jones, SVP EMEA at Index Exchange, is quoted highlighting the combination of Cocie’s contextual analysis with Index’s marketplace capabilities.
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