XPLN.AI

Mobkoi Expands Attention Measurement Partnership with xpln.ai

Mobkoi and xpln.ai announced an expanded global strategic partnership to deepen integration of xpln.ai’s attention measurement and optimization technology into Mobkoi’s mobile advertising offering. The collaboration aims to give brands and agencies richer, attention-based metrics for mobile campaign planning and creative evaluation. xpln.ai has measured over one billion impressions in the past 12 months; Mobkoi reports average attention across its advertising formats exceeding 5.5 seconds, with its Interscroller format delivering attention times 150% above display benchmarks. The partnership is positioned to deliver transparent, enriched attention data to help advertisers assess creative formats and media environments against attention-driven performance signals.

Ogury Launches Persona-Based Ads for Connected TV

Ogury has launched its personas-based advertising solution on Connected TV (CTV), enabling advertisers and agencies to activate the same audience personas across mobile, desktop and CTV within a single multichannel framework. The company has extended its proprietary Persona Intelligence technology—building personas from zero‑party survey data combined with contextual signals and payment insights via a partnership with Mastercard—to the CTV environment. Measurement and validation are offered through third‑party partners including Happydemics, Lumen and xpln.ai. The CTV offering is available as a managed service or via programmatic activation. Ogury positions the move as a way to maintain consistent cross-screen targeting amid fragmented audiences; the launch is referenced against eMarketer forecasts for strong growth in Italian CTV ad spend through 2029.

Ogury Launches Persona Targeting for Connected TV Advertising

Ogury announced the international launch of a personas-based advertising solution for Connected TV (CTV), extending its Persona Intelligence technology beyond in-app to enable consistent audience targeting across mobile, desktop and CTV. The personas are anonymized audience groups built from a multidimensional data model that combines zero-party survey data with contextual signals and payment insights from Mastercard to identify geographic and placement convergence. Campaign measurement uses third‑party verifiers and studies (Happydemics for brand metrics; Lumen and xpln.ai for attention). The solution is available via direct deals and programmatic channels and is positioned to help advertisers maintain coherent multichannel audience frameworks as viewing fragments across screens. Statista projections cited in the announcement note continued growth in French CTV ad spend through 2030.