XPLN.AI
Attention measurement software for digital advertising performance.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- XPLN.AI SAS
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- 176 Avenue Charles de Gaulle, 92200 Neuilly‑sur‑Seine, France
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- xpln.ai
What XPLN.AI does
xpln.ai operates a B2B measurement and analytics platform for advertising. It creates value by turning eye-tracking panel data and contextual media signals into usable attention metrics, forecasts and optimisation insights. Customers use the software to compare inventory quality, understand drivers of attention and improve media planning and campaign effectiveness across multiple digital channels. Revenue is generated from enterprise software access, analytics delivery and potentially premium data or integration layers for larger customers.
Category differentiation
xpln.ai is not a DSP, ad network or media agency; it is a measurement platform focused on advertising attention analytics. It should also be distinguished from generic web analytics tools because its core method is attention scoring based on eye-tracking and contextual media signals.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
xpln.ai is a French B2B advertising measurement software company focused on quantifying and forecasting attention across digital media. Its platform combines eye-tracking panel data, contextual variables such as ad position and surface area, and machine learning models to help customers assess attention impact across social platforms, CTV, streaming, in-app and open web environments. The company sells primarily to advertisers, agencies, publishers, marketplaces and adtech platforms. The business is monetised as a SaaS analytics platform, likely through contract-based subscriptions and enterprise data access. Its value proposition is measurement transparency and cross-channel comparability rather than media execution: customers use the platform’s dashboards and predictive insights to evaluate placements, improve planning and optimise campaign performance.
Company news briefing
Briefing updated:
xpln.ai has launched "Ideal Attention Time" (IAT), a predictive metric utilising computer-vision analysis to determine minimum attention thresholds for brand recognition, recently piloted by AXA. This follows an expanded global partnership with Mobkoi to integrate attention-based optimisation into mobile advertising offerings. To accelerate commercial growth, the company has strengthened its UK leadership with the appointment of Conor McHale as UK Sales Director. These developments reflect xpln.ai’s focus on scaling its operational footprint and delivering granular performance signals across social, CTV, and mobile platforms.
Business model & monetisation
The company is primarily monetised through SaaS-style enterprise contracts for access to its measurement platform, dashboards and predictive analytics. Pricing is likely custom and usage-scoped, based on campaign volume, analysed inventory, seats, dashboards or data access. Additional monetisation may come from premium analytics, integrations, larger-scale data access and embedded measurement workflows for enterprise partners.
- Platform subscriptions
- Software Subscription
- Enterprise analytics and dashboard access
- Software Subscription
- Premium integrations or data access
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
xpln.ai SAS
IAB vendor record: 1142
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared special purpose IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
xpln.ai appoints Conor McHale UK Sales Director
Measurement & Analytics · Recorded impact score: 1/5
xpln.ai, an attention measurement and optimisation specialist, has appointed Conor McHale as its UK Sales Director to accelerate commercial growth across agencies and brands in the UK. The hire follows the late-2025 opening of xpln.ai’s London office led by Dominic Di Talamo. McHale brings around a decade of ad tech experience with prior senior commercial roles at Seedtag, Mobkoi, Vibe and KMTX. His remit is to expand xpln.ai’s UK presence and scale the local team; recent related hires include Emma Alligan as Agency Sales Director and Sarah Peterlin as Customer Success Manager. The article was published on 2026-07-13.
- xpln.ai appointed Conor McHale as UK Sales Director.
- xpln.ai launched its London office in late 2025 led by Dominic Di Talamo.
xpln Launches Ideal Attention Time Metric
Measurement · Recorded impact score: 2/5
Attention intelligence startup xpln.ai announced a new metric called Ideal Attention Time to quantify how much attention an ad creative needs to drive basic business outcomes such as product understanding and brand recognition. Founded in 2022, xpln combines frame-by-frame computer-vision analysis, eye-tracking, surveys and panel data from external partners to label creative elements and model the minimum attention threshold required for recognition. Insurance company AXA — a longtime xpln customer and the first adopter of the metric — found its content required roughly three seconds to attract attention and five seconds to trigger brand recognition, prompting creative changes (for example moving the logo earlier) that increased average attention time and reduced cost per attentive second. xpln says the metric helps advertisers avoid under- or overpaying by predicting how much attention specific creative designs need across platforms and formats.
- xpln.ai launched the Ideal Attention Time metric in July 2026 to measure the minimum attention required for brand recognition.
- xpln.ai began in 2022 with two core products: an attention measurement solution and an attention-targeting solution.
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Questions about XPLN.AI
What is xpln.ai?
xpln.ai is a B2B advertising measurement platform that analyses and predicts attention across digital media channels using eye-tracking data, contextual signals and machine learning.
Who uses xpln.ai?
Its users are advertisers, media agencies, publishers, ad marketplaces and adtech platforms that need cross-channel attention measurement and optimisation insights.
How does xpln.ai make money?
It primarily makes money through enterprise SaaS contracts for platform access, dashboards, analytics and potentially premium data or integration services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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