XPLN.AI

xpln.ai operates a B2B measurement and analytics platform for advertising. It creates value by turning eye-tracking panel data and contextual media signals into usable attention metrics, forecasts and optimisation insights. Customers use the software to compare inventory quality, understand drivers of attention and improve media planning and campaign effectiveness across multiple digital channels. Revenue is generated from enterprise software access, analytics delivery and potentially premium data or integration layers for larger customers.

xpln.ai is a French B2B advertising measurement software company focused on quantifying and forecasting attention across digital media. Its platform combines eye-tracking panel data, contextual variables such as ad position and surface area, and machine learning models to help customers assess attention impact across social platforms, CTV, streaming, in-app and open web environments. The company appears to sell primarily to advertisers, agencies, publishers, marketplaces and adtech platforms.

The business is monetised as a SaaS analytics platform, likely through contract-based subscriptions and enterprise data access. Its value proposition is measurement transparency and cross-channel comparability rather than media execution: customers use the platform’s dashboards and predictive insights to evaluate placements, improve planning and optimise campaign performance.