Index Exchange

The company operates a two-sided programmatic advertising marketplace focused on the sell side. It provides publishers and streaming/CTV providers with infrastructure to monetise inventory via real-time auctions, while offering agencies, brands and demand-side platforms curated access to that inventory through marketplaces and themed inventory packages. Value is created by increasing yield and transparency for publishers, and by aggregating and packaging supply in a way that improves targeting, brand safety and activation speed for buyers.

Operationally, the platform handles auction decisioning, traffic optimisation and data transfer at scale, supported by machine-learning capabilities acquired through Rivr Technologies. It exposes reporting UIs, APIs and impression-level audit logs for financial reconciliation and performance optimisation. The company competes with other independent ad exchanges and SSPs, positioning itself as an infrastructure and data partner rather than a media owner or agency.

Index Exchange is a Canada-based, independent programmatic advertising exchange operating as a supply-side platform for digital publishers across display, mobile, video and streaming TV. It provides auction infrastructure, traffic optimisation and data/analytics tooling that connect publisher inventory with demand-side platforms and agency/brand buyers.

The company generates revenue by charging a percentage take rate on media transactions processed through its exchange, applying a transparent dynamic pricing model while honouring contracted publisher rates over billing periods. Its direct customers are publishers and other supply partners, as well as agencies, brands and demand platforms that buy curated inventory packages and marketplace access across omnichannel and streaming TV environments.