OpenX

The company operates a two-sided ad marketplace built around a cloud-based supply-side platform and ad exchange. For publishers, it provides ad serving, yield management, inventory-quality controls and programmatic connections to demand, creating value through higher fill rates, better yield and automated operations. For buyers (brands, agencies, DSPs, data providers), it offers curated access to premium inventory, identity and audience tools to activate first- and third-party data, and transparent targeting and deal execution across web, app and CTV. Value creation comes from improved monetisation for publishers and targeted, data-driven media buying for advertisers, underpinned by tools for curation, audience packaging and brand safety.

OpenX is a US-based digital advertising technology company operating an omnichannel supply-side platform and ad exchange. It provides publishers with ad serving, programmatic monetisation, and inventory-quality controls across web, app and connected TV, and offers buyers curated, data-enriched access to premium inventory.

The company earns revenue primarily by taking a percentage fee on media transactions run through its exchange and SSP, complemented by hosted ad-server tiers and value-added data and curation services. Its customers are digital publishers and media owners on the supply side, and brands, agencies, demand-side platforms and data partners on the demand side that pay for curated access, audience activation and programmatic deals.