Xapads

Xapads is an Indian programmatic advertising technology company operating under the legal entity Xapads Media Private Limited. It offers a proprietary AdTech stack that includes a demand-side platform for media buying, a connected TV buying platform, contextual video targeting tools, rich media and dynamic creative capabilities, and a publisher monetisation platform. In addition to software, it also provides managed campaign execution for programmatic, branding, storytelling and performance marketing. The business serves advertisers, app marketers, agencies, publishers and media owners rather than consumers. Revenue appears to come from a hybrid of platform usage economics and service-based campaign execution, including take-rates on media spend, managed service fees, and margin capture from inventory access and supply integrations. Its positioning is strongest in mobile, in-app, OEM, video and CTV environments, with evidence of expansion beyond India, including China.