Xapads
Programmatic advertising platform with DSP, SSP, CTV and managed services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Xapads Media Private Limited
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- 5th Floor, Windsor IT Park, Tower B, Noida, 201301, IN
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- xapads.com
What Xapads does
Xapads runs a hybrid AdTech model combining proprietary software infrastructure with managed media services. On the buy side it helps advertisers and agencies purchase and optimise inventory programmatically across web, mobile, in-app, social and CTV. On the sell side it helps publishers monetise inventory through aggregated demand and yield tooling. Around this core stack, it layers creative, contextual targeting and campaign management services to increase wallet share and reduce dependence on any single product line.
Category differentiation
Xapads is an AdTech platform and managed programme buying company, not a consumer app or publisher. It should also be distinguished from single-function DSPs because it also operates SSP, contextual video, CTV and creative products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Xapads is an Indian programmatic advertising technology company operating under the legal entity Xapads Media Private Limited. It offers a proprietary AdTech stack that includes a demand-side platform for media buying, a connected TV buying platform, contextual video targeting tools, rich media and dynamic creative capabilities, and a publisher monetisation platform. In addition to software, it also provides managed campaign execution for programmatic, branding, storytelling and performance marketing. The business serves advertisers, app marketers, agencies, publishers and media owners rather than consumers. Revenue comes from a hybrid of platform usage economics and service-based campaign execution, including take-rates on media spend, managed service fees, and margin capture from inventory access and supply integrations. Its positioning is strongest in mobile, in-app, OEM, video and CTV environments, with evidence of expansion beyond India, including China.
Company news briefing
Briefing updated:
Xapads has recently prioritised its industry presence through participation in high-profile international events, including Cannes Lions 2026 and the iMedia Brand Summit in India. Alongside these networking initiatives, the company has published updated programmatic advertising case studies and analyses of mobile advertising trends. These developments highlight a sustained focus on demonstrating technical expertise and expanding corporate visibility within the global AdTech sector.
Business model & monetisation
Xapads monetises through a blended model of software and media services. Its platform products generate revenue through programme buying take-rates, platform access or usage fees, and monetisation economics tied to media spend. Its managed services generate campaign management fees, service retainers and performance-linked pricing for installs or conversions. Additional margin likely comes from supply-side relationships, direct inventory access and publisher monetisation workflows.
- Programmatic media buying platform economics
- Percentage take-rate on media spend
- Managed campaign execution
- Service fee / retainer
- Performance marketing engagements
- Media arbitrage / margin
- Publisher monetisation platform
- Take-rate or platform fee
- Creative and rich media solutions
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Xapads Media Ltd
IAB vendor record: 1320
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4, 9, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 287 · xapads.com
Products & market categories
Technology
Competitors & alternatives
- Verve
Adtech platform spanning media buying, publisher monetisation and privacy-safe targeting.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
China Joy 2026
Recorded impact score: 4/5
Xapads to exhibit at China Joy 2026, the largest digital entertainment expo in China, from July 31 to August 2, 2026.
Explore company relationships
Questions about Xapads
What is Xapads?
Xapads is an Indian programmatic advertising technology company that offers DSP, SSP, CTV, contextual targeting, creative and managed media services.
Who uses Xapads?
Its customers include advertisers, app marketers, agencies, publishers, media owners and teams buying or monetising digital advertising inventory.
How does Xapads make money?
It earns revenue from media spend take-rates, platform fees, managed service fees and performance-driven campaign margins.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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