Vibe

Vibe operates an adtech platform business serving the buy side of streaming TV advertising, with additional supply and creative capabilities inside the same ecosystem. It creates value by aggregating premium CTV inventory, simplifying campaign execution through a self-serve interface, and improving advertiser outcomes with targeting, optimisation, attribution and reporting. Revenue is generated principally from ad spend transacted through the platform, with platform software and creative tooling used to increase adoption, campaign volume and retention.

Vibe is a private US-based adtech company that sells self-serve software for buying, optimising and measuring connected TV and streaming video campaigns. Its core product is a CTV-focused demand-side platform used by advertisers, performance marketers, brands and agencies to access streaming inventory, target audiences and track outcomes. The company has also expanded into adjacent infrastructure with an integrated supply-side layer and an in-platform video ad creation tool.

The business appears to monetise primarily from media spend flowing through its platform, likely via a take-rate or margin model typical of DSPs, with software functionality bundled to make campaign setup and optimisation easy for smaller buyers. Its positioning is centred on making streaming TV advertising accessible to businesses of all sizes through low minimum spend, self-serve workflows, performance measurement and integrations with analytics, attribution and e-commerce systems.