Vibe
Self-serve CTV advertising platform for brands, marketers and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Vibe, Inc.
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- United States
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- vibe.co
What Vibe does
Vibe operates an adtech platform business serving the buy side of streaming TV advertising, with additional supply and creative capabilities inside the same ecosystem. It creates value by aggregating premium CTV inventory, simplifying campaign execution through a self-serve interface, and improving advertiser outcomes with targeting, optimisation, attribution and reporting. Revenue is generated principally from ad spend transacted through the platform, with platform software and creative tooling used to increase adoption, campaign volume and retention.
Category differentiation
This company is a connected TV advertising software platform, not a consumer social app, messaging product or general media brand. It competes with CTV and programmatic advertising platforms rather than traditional TV broadcasters.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Vibe is a private US-based adtech company that sells self-serve software for buying, optimising and measuring connected TV and streaming video campaigns. Its core product is a CTV-focused demand-side platform used by advertisers, performance marketers, brands and agencies to access streaming inventory, target audiences and track outcomes. The company has also expanded into adjacent infrastructure with an integrated supply-side layer and an in-platform video ad creation tool. The business monetises primarily from media spend flowing through its platform, likely via a take-rate or margin model typical of DSPs, with software functionality bundled to make campaign setup and optimisation easy for smaller buyers. Its positioning is centred on making streaming TV advertising accessible to businesses of all sizes through low minimum spend, self-serve workflows, performance measurement and integrations with analytics, attribution and e-commerce systems.
Company news briefing
Briefing updated:
Following Walmart's completed $1.4 billion acquisition of Vibe.co, the self-serve CTV platform has been integrated into Walmart Connect to expand streaming ad capabilities for small and medium-sized businesses. Building on this retail media integration—which contributed to a 43% rise in US Walmart Connect revenue—Vibe has expanded its ecosystem through a new data integration with Omnisend to synchronise customer segments for streaming TV audiences. Furthermore, Vibe has achieved its first SOC 2 Type 2 audit certification, reinforcing security compliance for enterprise teams managing first-party data on its performance CTV platform.
Business model & monetisation
Vibe primarily monetises through programmatic media spend flowing through its CTV buying platform, most likely using a percentage take-rate or media margin structure typical of DSPs. Its low entry point suggests adoption is designed to encourage smaller advertisers to test and scale spend rather than pay large upfront licence fees. Platform capabilities such as measurement, integrations and creative generation are bundled into the product experience to increase spend volume, retention and customer lifetime value, while agency incentive structures support partner-led demand generation.
- CTV media spend transacted via the DSP
- Percentage take-rate on advertiser spend
- Platform access and software functionality bundled with campaign execution
- Software Subscription
- Supply-side monetisation through integrated publisher inventory access
- Percentage take-rate on programmatic transactions
- Creative generation and production tooling within the platform
- Bundled product feature supporting spend growth and retention
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- MNTN
Self-serve connected TV advertising platform for performance marketers.
- INVIDI Technologies
Addressable TV adtech for linear, streaming and satellite monetisation.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
How Enterprise Brands Use CTV for Account-Based Marketing
Recorded impact score: 2/5
Enterprise brands are using CTV to reach named accounts and buying committees. Here's how targeting, measurement, and CRM attribution actually works on Vibe.
Fairing on Vibe: post-purchase answers become CTV conversions
Recorded impact score: 2/5
Connect Fairing to Vibe so your streaming TV channels appear in your post-purchase survey, and the customers who credit TV come back as conversions.
Design in Canva, run on TV
Recorded impact score: 2/5
Vibe is now the first CTV destination in Canva's publish menu. Design a video ad in Canva and publish it straight to your Vibe creative library.
Vibe Completes Its First SOC 2 Type 2 Audit
Recorded impact score: 4/5
Vibe is now SOC 2 certified. What our security certification means for enterprise teams putting first-party data into a performance CTV platform.
Vibe vs. tvScientific: Which CTV Platform Is Right for You?
Recorded impact score: 4/5
Vibe and tvScientific both market themselves as performance CTV platforms. Here's how they compare on targeting, measurement, integrations, and stack fit.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Machine Learning Engineer - Identity & Audience(Senior) | Engineering & Product | — | |
| Lead Developer - Identity and Audience(Lead) | Engineering & Product | — | |
| Senior Software Engineer - Data Infrastructure(Senior) | Engineering & Product | — | |
| Senior Data Scientist - Performance(Senior) | Engineering & Product | — | |
| Senior Full Stack Engineer - AdManager(Lead) | Engineering & Product | — |
Explore company relationships
Questions about Vibe
What is Vibe?
Vibe is a self-serve connected TV advertising platform that helps businesses plan, buy, optimise and measure streaming video campaigns.
Who uses Vibe?
Its main users are advertisers, SMBs, brands, performance marketers and agencies that want to run measurable CTV campaigns.
How does Vibe make money?
It appears to earn primarily from advertiser media spend flowing through its platform, likely via a take-rate or margin, with software features bundled around that activity.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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