Equativ

Equativ runs a multi-sided adtech platform. On the supply side, it helps publishers and media owners monetise inventory programmatically through its SSP, ad serving and yield tools. On the demand side, it gives advertisers and agencies software to curate inventory, activate campaigns and improve targeting across channels. It also extends into retail media infrastructure and creative tooling, allowing retailers and brands to run on-site and off-site commerce advertising. Value is created by aggregating monetisable inventory, connecting it to demand, improving match quality with curation and identity, and increasing campaign performance through creative and measurement-oriented workflow layers.

Equativ is a France-based adtech company that operates a multi-product programmatic advertising stack for both the sell side and buy side. Its products include an SSP for publishers, a buyer-facing curation and activation platform, retail media technology, a CTV ad server, identity and addressability tooling, and creative orchestration capabilities. The company sells software and transaction-enabled infrastructure to digital publishers, media owners, app developers, advertisers, agencies, trading desks, broadcasters and retailers.

It makes money primarily by taking fees on media spend or monetised inventory flowing through its SSP, curation and advertiser products, while also charging software or platform fees for modules such as retail media, ad serving and advanced activation capabilities. The business is built around connecting supply and demand more efficiently across open web, in-app, CTV and commerce media environments, with transparency, privacy compliance and workflow unification as recurring product themes.