Smartly.io

The company operates a B2B SaaS and technology-enabled services model in digital advertising. Its core value proposition is to help brands and agencies plan, produce, launch and optimise large volumes of digital ads across multiple channels from a single platform, reducing manual operations and improving advertising performance. The platform includes creative management, generative and predictive AI tools, campaign automation, budget optimisation and cross-channel measurement (including upper-funnel brand metrics). By integrating creative and media workflows, it aims to centralise ad operations, feed-based dynamic creative and reporting.

Revenue is largely tied to the scale of media spend managed through the platform: customers pay technology fees as a percentage of their advertising spend, often under enterprise contracts with required monthly minimums. Additional value is created and monetised through on-demand creative production services, implementation and support, and enterprise agreements with custom terms. Acquisitions of AI creative optimisation and cross-channel creative partners have broadened the platform’s functionality, reinforcing its role as a central creative automation and media management layer rather than a buy-side media network itself.

Smartly.io Solutions Oy is a Finland-based advertising technology company that provides a SaaS platform for creative production, campaign automation and media optimisation across social, video, display and other digital channels. The platform combines creative management, AI-driven creative generation and prediction, automated campaign setup and optimisation, and cross-channel measurement for brand and performance advertising.

The company generates revenue primarily from enterprise and large-brand advertisers, e-commerce companies and agencies that use its platform to manage and optimise their paid media spend. It charges a fee based on a percentage of customers’ advertising spend with minimum monthly commitments, and supplements this with paid creative production and professional services. The firm has expanded capabilities through acquisitions of AI creative optimisation and cross-channel creative technology providers.