Smartly

Smartly operates a B2B advertising software model. It provides a proprietary platform that centralises campaign creation, media execution, optimisation and reporting across multiple advertising environments, then monetises that workflow through enterprise contracts. The company creates value by reducing manual campaign work, improving creative throughput, unifying reporting, and helping advertisers and agencies manage multi-platform media from a single interface. It also extends the model with managed services for customers that want outsourced execution.

Smartly is a Finnish private software company that sells an advertising platform used by enterprise advertisers and agencies to plan, create, run and measure digital campaigns across multiple channels. Its product suite combines creative orchestration, media activation, workflow automation and measurement in a single operating layer, with integrations into social platforms and external DSPs rather than owning consumer media inventory itself.

The company makes money primarily from enterprise software fees tied to platform usage and managed advertising spend, alongside managed services and premium product layers. Its buyers are business customers such as global brands, agency trading teams, creative teams, performance marketers and marketing analysts that need centralised control across fragmented ad ecosystems.