AUDIENCEX
Programmatic DSP and managed media buying platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AudienceX, Inc.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- United States
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- audiencex.com
What AUDIENCEX does
AUDIENCEX operates a hybrid adtech and services model. It provides proprietary software for self-serve programmatic buying, cross-channel orchestration, predictive optimisation and analytics, while also delivering managed media buying and creative services for clients that want execution support. Value is created by combining technology, data science and media operations in one workflow so advertisers and agencies can plan, buy, optimise and measure campaigns through a single commercial relationship.
Category differentiation
AUDIENCEX is an adtech vendor and managed media buying company, not a consumer media platform or a foundational AI model provider. Its core business is programmatic advertising software and campaign execution for business clients.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AUDIENCEX is a private US advertising technology company that sells programmatic media buying software and managed digital advertising services to brands, agencies and in-house media teams. Its product stack centres on a self-serve DSP, cross-channel media orchestration, predictive analytics and measurement, alongside service lines for managed programmatic, paid search and social, and creative production. The company positions AI as an optimisation and decisioning layer rather than as foundational model infrastructure. The business generates revenue through a hybrid model: usage-based programmatic buying within its software products, managed service fees tied to campaign execution, and performance-based commercial structures such as guaranteed CPA buying through PriceFix. Its customers are business buyers seeking either direct control of programmatic campaigns or outsourced execution across display, social, search, audio and connected TV.
Business model & monetisation
AUDIENCEX monetises through a blended commercial model. The self-serve DSP and related platform products use media-buying and usage-based pricing, explicitly including CPM, CPC and CPA structures. Managed programmatic, search and social, and creative services generate service fees, execution fees and media margins. PriceFix adds an outcome-based performance model with fixed CPA guarantees, creating a risk-shifted commercial offer for acquisition-focused advertisers.
- Managed programmatic advertising services
- Service fees and media margin
- Self-serve DSP media buying
- Pay-per-use via CPM, CPC and CPA pricing
- Predictive analytics and reporting products
- Software subscription and platform access
- Search and social managed services
- Service fee
- PriceFix performance campaigns
- Outcome-based CPA pricing
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about AUDIENCEX
What is AUDIENCEX?
AUDIENCEX is a private advertising technology company that provides a self-serve DSP, predictive analytics, measurement tools and managed media buying services.
Who uses AUDIENCEX?
Brands, agencies, in-house media teams, performance marketers and marketing analysts use AUDIENCEX to buy, optimise and measure digital advertising campaigns.
How does AUDIENCEX make money?
It earns revenue from programmatic media buying priced on CPM, CPC and CPA models, plus managed service fees, media margins and performance-based offers such as guaranteed CPA campaigns.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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