Crimtan
Programmatic advertising platform and managed service provider for brands and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Crimtan Publishing Ltd.
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- 192-198 Vauxhall Bridge Road, London SW1V 1DX, England
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- crimtan.com
What Crimtan does
Crimtan operates a hybrid AdTech and services model. It provides proprietary software used to plan, buy, personalise, measure and govern programmatic advertising, while also offering managed campaign execution and creative support. Value is created by combining media buying infrastructure, audience data activation, privacy tooling and creative optimisation into a single workflow that can be sold either as technology-enabled services or as platform capability embedded in campaign delivery.
Category differentiation
Crimtan is an AdTech company offering programmatic buying technology and managed campaign services, not a publisher, agency holding group or consumer media platform. It competes more closely with DSP-led programmatic vendors than with pure creative agencies or standalone data brokers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Crimtan is a UK-based advertising technology company focused on programmatic media buying and campaign execution for advertisers and agencies. Its core offer centres on RAMP, a proprietary demand-side platform, supported by adjacent products for dynamic creative optimisation, cookieless identity, consent management and campaign analytics. The company also sells managed services for cross-channel activation, audience targeting, dynamic creative and creative production. Crimtan makes money through a mix of media-spend-linked fees, platform access and managed service revenues. Its direct customers are brands, media agencies, trading teams, marketers and publishers that need privacy-compliant targeting, cross-channel programmatic delivery and integrated creative optimisation across display, video, CTV, audio and DOOH.
Business model & monetisation
Crimtan primarily monetises through programmatic advertising spend managed via its DSP and managed services. Revenue is generated from take-rates or margins on media spend, software-related fees associated with use of its proprietary DSP, DCO, analytics and privacy tools, and service fees for campaign management, audience strategy and creative production. Data-led targeting and premium optimisation appear to be monetised as part of campaign or platform packages rather than as a pure standalone data subscription.
- Programmatic media spend execution
- Percentage take-rate or margin on managed media spend
- Managed campaign services
- Service fee / retainer
- Platform tooling access
- SaaS / software subscription
- Creative production and DCO support
- Project or service fees
- Audience and privacy-led activation features
- Bundled premium pricing within campaigns
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Crimtan Holdings Limited
IAB vendor record: 85
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Crimtan
What is Crimtan?
Crimtan is a programmatic advertising technology company that provides a proprietary DSP, creative optimisation tools, privacy and identity products, analytics and managed media services.
Who uses Crimtan?
Its customers are advertisers, brands, media agencies, programmatic trading teams, marketers and, for some privacy products, publishers.
How does Crimtan make money?
It earns revenue from media-spend-based fees, software-related platform fees and managed service charges for campaign execution, targeting and creative production.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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