Crimtan

Azerion Hires George Evans to Boost UK Curation Efforts

Azerion has announced the appointment of George Evans as Head of Curation UK, with Evans set to lead the curation function, implement curated deals, and oversee programmatic teams to maximize Azerion's technology and first-party data with customers. Evans arrives from Crimtan, where he led the launch of its independent DSP and data products, and brings 13 years of experience from Yahoo, Discovery, and Northern & Shell. Azerion described the hire as part of its expansion and recent acquisitions of emerging platforms and technologies. Bash Labban, Azerion's head of trading and partnerships, welcomed Evans and said the hire will help deliver full-funnel branding and performance campaigns at scale across connected audiences.

Plaza Premium Soars with Crimtan's Targeted Ad Solutions

Plaza Premium Group, a global airport hospitality provider, partnered with Crimtan in April 2022 to deploy Crimtan’s targeted, data‑driven programmatic advertising. The collaboration aimed to raise local brand awareness and improve ROI through a six‑audience segmentation approach and dynamic creative optimization. In the first month, Plaza Premium Group reported a 37% rise in new customer acquisition, with campaigns targeting lounges across North America, South America, and Canada. The US campaign peak achieved a 187% new customer rate, underscoring the effectiveness of real‑time intent signals and dynamic creatives supported by Crimtan’s ArchiTECH platform. Following early success, Plaza Premium Group expanded the partnership to include Aerotel airport hotel and Allways airport concierge services, with Aerotel’s inaugural campaign delivering a 6.07 ROI; overall, ROI reached 2.4 within two months, and the relationship has become part of the always‑on marketing strategy.

Crimtan Launches Free Auto Intent Dashboard for UK Retailers

Crimtan has partnered with Autovia and Haymarket to create the Auto Intent dashboard, a free, real-time analytics tool for UK car retailers. The dashboard provides buying intent signals from about two-thirds of prospective car buyers, including data such as location, preferred car type, fuel type, and viewed car articles. Crimtan notes a 73% increase in intent-to-buy in March as the auto market recovers, and highlights that the dashboard helps marketers plan, target, and measure campaigns more efficiently. Key signals include 62% of content viewed being electric or hybrid and strong demand for German models. The collaboration aims to future-proof digital advertising in automotive contexts ahead of upcoming third-party cookie changes by delivering timely, relevant messages across the customer lifecycle. Access to the dashboard is free at autointent.uk.