Scoota
Cookie-free programmatic adtech for buying, creative and DOOH.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Rockabox Media Ltd
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- 5 Market Yard Mews, 194-204 Bermondsey Street, London, SE1 3TQ, United Kingdom
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- scoota.com
What Scoota does
Scoota operates a B2B adtech model built around programmatic campaign execution and creative delivery infrastructure. It creates value by combining media buying, creative production, dynamic optimisation, contextual targeting and quality controls in a connected workflow, allowing advertisers and agencies to run campaigns across multiple digital channels from a unified stack or via integrations with third-party DSPs.
Category differentiation
Scoota is an independent adtech software vendor, not a consumer media platform or publisher. It should be distinguished from larger general-purpose DSPs by its combined focus on cookie-free buying, creative orchestration and programmatic DOOH.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Scoota is a UK-based advertising technology company that sells programmatic media buying and creative delivery software to advertisers, agencies and trading desks. Its product stack includes a demand-side platform, creative orchestration tools, dynamic creative optimisation, programmatic DOOH capabilities, brand safety and fraud controls, contextual targeting, and a proprietary video delivery environment. The company is positioned as a B2B adtech vendor rather than a consumer platform. Scoota makes money primarily from media spend transacted through its DSP and related campaign execution tools, supplemented by software and workflow fees tied to creative production, DCO and specialist DOOH activation. Its customers use the platform in self-serve or managed-service modes to plan, buy, deliver, optimise and measure campaigns across display, video, in-app, CTV and DOOH channels.
Business model & monetisation
Scoota monetises through a blended adtech revenue model. The primary mechanism is a percentage take-rate or margin on media bought through its DSP and programmatic DOOH workflows. It likely adds software-style fees for use of creative orchestration, DCO, analytics and verification capabilities, with commercial structures spanning self-serve platform access, managed-service campaign fees, CPM-linked mark-ups and campaign-based pricing tied to impressions, delivery and reporting.
- Programmatic media buying through DSP and DOOH workflows
- Percentage take-rate on media spend
- Creative orchestration and DCO platform usage
- SaaS / software and workflow fees
- Managed-service campaign execution
- Service fee / retainer or campaign fee
- Verification, analytics and specialist activation features
- Bundled technology fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ColourCode Ltd
IAB vendor record: 308
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Scoota
What is Scoota?
Scoota is a B2B advertising technology company offering programmatic buying, creative orchestration, DCO, DOOH activation and ad quality tools.
Who uses Scoota?
Its users are mainly advertisers, media agencies, trading desks, creative teams and specialist DOOH buyers.
How does Scoota make money?
It primarily earns from media spend flowing through its DSP and related activation tools, with additional fees for software, creative and managed-service usage.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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