Scoota

Scoota operates a B2B adtech model built around programmatic campaign execution and creative delivery infrastructure. It creates value by combining media buying, creative production, dynamic optimisation, contextual targeting and quality controls in a connected workflow, allowing advertisers and agencies to run campaigns across multiple digital channels from a unified stack or via integrations with third-party DSPs.

Scoota is a UK-based advertising technology company that sells programmatic media buying and creative delivery software to advertisers, agencies and trading desks. Its product stack includes a demand-side platform, creative orchestration tools, dynamic creative optimisation, programmatic DOOH capabilities, brand safety and fraud controls, contextual targeting, and a proprietary video delivery environment. The company is positioned as a B2B adtech vendor rather than a consumer platform.

Scoota makes money primarily from media spend transacted through its DSP and related campaign execution tools, supplemented by software and workflow fees tied to creative production, DCO and specialist DOOH activation. Its customers use the platform in self-serve or managed-service modes to plan, buy, deliver, optimise and measure campaigns across display, video, in-app, CTV and DOOH channels.