Quantcast
Independent DSP for open-web programmatic advertising and audience intelligence.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Quantcast Corporation
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Official website
- quantcast.com
What Quantcast does
Quantcast provides ad-buying infrastructure to business customers. It creates value by combining media buying access across open-web inventory with proprietary audience modelling, optimisation and workflow automation. Advertisers and agencies use the platform to execute and improve campaigns, while Quantcast captures revenue from spend transacted through the platform and from related managed-service support where applicable.
Category differentiation
Quantcast is an independent adtech vendor and DSP, not a publisher, SSP or consumer media platform. It competes in programmatic buying and audience intelligence rather than operating a closed walled-garden ad network.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Quantcast is a private US advertising technology company that operates a self-service programmatic advertising platform for advertisers and agencies. Its core product is a demand-side platform used to plan, buy, optimise and measure campaigns across the open internet, including display, video, mobile, audio and connected TV. The platform is supported by a proprietary audience graph and AI-driven optimisation capabilities designed to improve business outcomes and support cookieless targeting. The company makes money primarily from media spend flowing through its platform, typically via take-rates, platform fees or mark-ups tied to campaign volume rather than fixed end-user subscriptions. Its customers are performance marketers, media agencies, direct-to-consumer brands and enterprise marketing teams that need open-web buying, audience intelligence and automated optimisation outside the largest walled gardens.
Business model & monetisation
Quantcast primarily monetises through a DSP-style take-rate model tied to advertising spend. Revenue is generated through platform fees, percentage-of-media-spend economics and or CPM mark-ups on campaigns run through its self-serve platform. The available product evidence also indicates support for managed-service delivery, which likely adds service-based revenue for customers that want execution support rather than purely self-serve usage.
- Programmatic media buying fees
- Percentage take-rate on advertiser spend through the DSP
- Managed campaign services
- Service fee or blended fee attached to media execution support
- Audience intelligence and optimisation capabilities
- Bundled value within platform economics rather than standalone licence
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Quantcast
IAB vendor record: 11
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
Products & market categories
Competitors & alternatives
- Ogury
Privacy-first adtech platform for targeting, activation and measurement.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Quantcast
What is Quantcast?
Quantcast is a private advertising technology company that offers a demand-side platform for programmatic media buying, audience intelligence and AI-driven campaign optimisation.
Who uses Quantcast?
Its direct users are advertisers, performance marketers, media agencies, direct-to-consumer brands and enterprise marketing teams buying open-web media.
How does Quantcast make money?
It primarily earns revenue from platform fees and take-rates linked to advertiser media spend, with additional revenue from managed-service support where used.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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