Blis

Blis operates as an AdTech vendor combining a programmatic buying platform with audience intelligence and measurement products. It creates value by helping advertisers and agencies discover audiences, activate campaigns across multiple channels and measure real-world outcomes using proprietary location-led data assets. Revenue is generated through platform usage tied to media execution, alongside bundled access to planning and measurement capabilities that support campaign workflows end to end.

Blis is an advertising technology company focused on programmatic media buying, audience planning and campaign measurement. Its core product set includes an omnichannel DSP, an audience planning platform and measurement tools that use location intelligence, movement and behavioural data rather than identity-based targeting. The company sells primarily to advertisers, media agencies and media planners seeking privacy-first, cookieless audience activation across web, in-app, CTV and social environments.

Blis makes money through a combination of software-style platform access and programmatic buying economics tied to media spend. Its audience and measurement products support planning, activation and reporting within the same workflow, helping the company deepen usage and retention. In March 2025, Blis was acquired by T-Mobile and became a wholly owned subsidiary.