Captify

Around 70% of AI responses recommend one primary brand, Captify UK’s new report finds

Around 70% of AI responses recommend one primary brand, Captify UK’s new report finds

IAB UK Urges Government to Recognise Ad Tech AI

IAB UK published a white paper, 'Powering Growth: The UK’s Hidden AI Engine', urging UK ministers to acknowledge and support the widespread use of AI within the digital advertising sector. The research cited by IAB UK finds that 95% of businesses in the sector now use AI and that 72% have used it for over a year, characterising the activity as 'mainstream deployment at scale.' The report values the UK digital advertising market at £40 billion and estimates AI-powered advertising could unlock an additional £12 billion in annual value. It also reports governance frameworks exist at 57% of digital advertising firms (76% among larger firms) and warns that disproportionate regulation could put up to £2 billion of market value at risk.

Verve Activates LLM Conversational Intent Signals for Targeting

Verve Group SE announced that its Verve For Advertisers unit has integrated conversational intent signals from major Large Language Model (LLM) ecosystems into its programmatic targeting solutions. The company says it is the first open-market ad platform to operationalize high-fidelity AI chat intent for programmatic activation, unifying zero-party data (via Jun Group), search intent intelligence (via Captify Technologies) and anonymized LLM activity into a single privacy-first intelligence layer. The proprietary "data spine" reportedly processes over 1 billion daily signals and enables precise audience segmentation without relying on third-party cookies or IDFA. The capability is live within Verve For Advertisers and, according to the company, uses opted-in, aggregated and pseudonymized behavioral metrics without storing raw conversation content.