Captify
Search-intelligence adtech platform for targeting, activation and measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Captify Technologies Ltd
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- 5 Langley Street, Covent Garden, London WC2H 9JA, United Kingdom
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- captifytechnologies.com
What Captify does
Captify operates as an adtech vendor built around proprietary search-intent data. It creates value by collecting and modelling large-scale onsite search signals, converting them into audience segments and intent insights, and then packaging those capabilities into self-serve software, programmatic activation products, measurement tools and creative services. Customers use the platform to plan campaigns, activate audiences through existing DSP workflows, measure outcomes via search-based signals, and improve monetisation of publisher inventory.
Category differentiation
Captify is not a search engine marketing tool or SEO platform. It is an adtech and data company that uses onsite search behaviour for audience targeting, programmatic activation and measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Captify is a UK-founded adtech company that uses onsite search behaviour to build audience, targeting, planning and measurement products for advertisers, agencies, programmatic buyers and publishers. Its core asset is a proprietary search-intelligence dataset that converts real-time, consented search activity into audience segments, contextual signals and campaign insights that can be activated across display, CTV, DOOH and related programmatic channels. The company makes money through a hybrid model spanning software access, data commercialisation, programmatic activation and managed services. Its Sense platform offers self-serve workflow for planning, activation and measurement; its Search Intelligence products monetise underlying data and audience segments; and its measurement and creative services add higher-value managed revenue. Financial evidence indicates Captify was acquired by Verve Group SE in 2025, although the brand continues to operate.
Company news briefing
Briefing updated:
Following its integration into Verve's AI-driven Intelligence solution, Captify has released new UK data demonstrating that gaming is an increasingly vital commerce and brand-discovery channel, particularly for younger audiences. The findings reveal that in-game interactions drive substantial real-world search lifts and purchasing behaviour, supporting brands as they navigate evolving consumer journeys. Additionally, Captify published research indicating that approximately 70% of AI responses recommend one primary brand, further highlighting shifts in AI-mediated discovery.
Business model & monetisation
Captify monetises through a blended B2B commercial model. Revenue comes from SaaS-style access to its self-serve platform, licensing or packaging of search-intelligence data and audience segments, media activation fees linked to programmatic spend, and paid measurement studies and creative production services. In practice, this means subscription-like software revenue is combined with usage- and campaign-linked adtech revenue, including margin or fees on audience activation via private marketplaces and existing DSP infrastructure.
- Self-serve platform access
- Software Subscription
- Audience activation via programmatic media
- Percentage Take-Rate
- Search-intelligence data commercialisation
- Software Subscription
- Measurement studies and analytics
- Service Fee
- Creative production services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Captify Technologies Limited
IAB vendor record: 2
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 2
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
Products & market categories
Technology
Service
Competitors & alternatives
- Affle
Mobile-first performance adtech platform for user acquisition and conversion.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Social commerce surges 457% and AI fashion searches rise 44% during Christmas, Captify UK data reveals
Recorded impact score: 2/5
Captify UK data reveals social commerce surges 457% and AI fashion searches rise 44% during Christmas. Also, Black Friday shopping starts earlier, and gamers are turning in-game finds into real-world buys.
Gaming Spurs Real-World Brand Discovery, Captify UK Data
Interactive Entertainment (Gaming) · Recorded impact score: 3/5
Captify (part of Verve) analysed UK search data from January–July 2026 alongside Fandom survey data and finds gaming is increasingly a commerce and brand-discovery channel. One-third of UK gamers (33%) are more likely to consider a brand after an in-game interaction (47% for 18–24s); 55% of 18–24s discover brands in-game versus 27% overall. The report highlights specific campaign lifts (e.g., The Sims 4 drove a 40% rise in searches for Coach) and shows Fortnite players searched Lamborghini far more often than Porsche. Captify also found AI responses broaden brand comparisons (AI mentions both PlayStation and Xbox far more than users do). Anticipation for GTA VI is already driving console research: 20% of GTA VI searchers researched Xbox and 16% researched PlayStation. The findings signal opportunities for brands to engage younger, high-consideration gaming audiences.
- Captify analysed billions of UK real-time search signals from January–July 2026 alongside Fandom 2026 UK survey data.
- 33% of UK gamers said they are more likely to consider a brand after an in-game brand interaction; that rises to 47% among 18–24-year-olds.
Around 70% of AI responses recommend one primary brand, Captify UK’s new report finds
Recorded impact score: 3/5
Around 70% of AI responses recommend one primary brand, Captify UK’s new report finds
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Programmatic Trader(Mid-Level) | Ad Operations | London, UK | |
| Senior Account Manager (Media)(Senior) | Ad Operations | London, UK | |
| Graphic Designer(Mid-Level) | Marketing | London, UK | |
| Regional Head of Sales(Director) | Sales | Manchester, UK | |
| Senior Sales Manager, Omnicom(Senior) | Sales | London, UK |
Explore company relationships
Questions about Captify
What is Captify?
Captify is an adtech company that turns onsite search behaviour into audience, targeting, activation and measurement products for advertisers, agencies and publishers.
Who uses Captify?
Its main users are advertisers, media agencies, programmatic buyers, trading desks, publishers and measurement teams.
How does Captify make money?
It earns revenue from platform access, search-intelligence data products, programmatic activation fees, measurement solutions and creative services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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